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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
e.l.f.'s Incredi-Curl Mascara is a buildable, volumizing and curling mascara that grips lashes for big, bold curl and volume that lasts. The curved, dense bristle brush catches each lash to volumize, lift and set curl for an eye-opening effect. The formula is smudge, flake, and transfer-resistant.
Benefits
- Buildable formula grips each lash for lasting curl & extreme volume
- Curved, double-sided bristle brush volumizes, lifts & sets curls
- Smudge, flake & transfer-resistant formula
- e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA
- e.l.f. is proud to partner with Fair Trade USA & manufacture products in Fair Trade Certified facilities; look for the Fair Trade Certified seal on your e.l.f. product
Research Results
- 102% improvement in curl*
- 88% saw bigger & bolder lashes**
- *In an instrumental test
- **In a consumer perception test
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
- Before applying curl mascara, gently wipe excess product off the tip of the wand.
- Align the inner curve of the wand at the base of your lashes and wiggle mascara wand upwards in a zig-zag motion to coat lashes from root to tip.
- Use the outer curve of the wand to layer additional coats to curl all the way up and turn on volume.
Pitch Black: Water (Aqua), Styrene/Acrylates Copolymer, Propylene Glycol, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PVP, Polyamide-5, Polyacrylic Acid, Palmitic Acid, PEG-8 Caprylic/Capric Glycerides, Hydrogenated Polyisobutene, Nylon-12, PEG-100 Stearate, Acrylates Copolymer, Magnesium Aluminum Silicate, Stearic Acid, Phenoxyethanol, PEG-40 Hydrogenated Castor Oil, Aminomethyl Propanol, Ethylhexylglycerin, Polyquaternium-10, PEG-90M, Crambe Abyssinica Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Alcohol, Sodium Benzoate, Silica, Tocopherol. May Contain: Iron Oxides (CI 77499, CI 77492, CI77491), Titanium Dioxide (CI 77891), Black 2 (CI 77266) (nano).
Ingredients may change or vary from time to time. Please refer to the packaging of the product you receive for the list of ingredients in your particular product.
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
9 results
Was hoping it was better :(
I have eyelashes that grow straight and have a hard time keeping a curl. I followed the "instructions" on how to use this mascara but my lashes immediately deflated/uncurled the moment I put this mascara on. It's thick and goopy right off the bat. I tried using a lash comb and that didn't help either. Unfortunately this was returned the day after purchase because it was too heavy and didn't do anything for me except make my eyelashes look worse.
didn't like the product
The product went on way too clumpy. I was so excited to try it, but was disappointed.
New fave!
Just perfect. Does what it says and performs beautifully from the first use. Usually I have to use it a few times to dry mascara out for it to work better but this was flawless.
Keeps curl on strait lashes, Finally!
I have long, notoriously strait lashes that fall upon mascara application. This has been by far the best to keep the curl (after using a curler) and lasts all day! It doesn't give you "spider legs," smooth buildable application and doesn't flake throughout the day. Easily comes off with micellar water. I am so happy with this formula after this first week of me using it. I have been a faithful lash paradise girlie but I'm switching over. I am a fan and suggest you give it a try!
New favorite!
Loving this! Really lengthens and thickens my lashes without any smudges. Holds the curl all day!