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Summary
Highlights
Let your eyes do the talking with Persona's Identity 2 Eyeshadow Palette. The buttery, buildable formula that made the original Identity Palette a cult favorite and transformed it with bold, vivid colors. Everyday glam. Dramatic, sultry vibes. What's your persona?
Benefits
- Buttery, buildable formula as original Identity Palette
- Twelve vivid shades, including five buttery mattes & seven rich shimmers that deliver an iridescent finish - no wet brush needed & never streaky
- Versatile enough for everyday looks, date-night drama, and everything in between!
- Travel-friendly palette
Shades
- Limitless: (true black matte)
- Confident: (rich purple shimmer)
- Independent: (gunmetal blue shimmer)
- Brave: (warm medium brown matte)
- Driven: (emerald shimmer)
- Loyal: (warm soft brown matte)
- Resilient: (bronze shimmer)
- Unique: (rich gold shimmer)
- Kind: (pale nude matte)
- Empowered: (deep cranberry shimmer)
- Passionate: (light maroon matte)
- Honest: (pearly nude shimmer)
Item 2552772
Use "Kind" to set your lids. Use a flat brush to pack on color, whether matte or shimmer. Use a fluffy brush to blend out the harsh edges and a pointed brush to smudge out lower lash line.
Mica, Talc, Ethylhexyl Palmitate Caprylic/Capric Triglyceride Dimethicone, Boron Nitride Lauroyl Lysine Synthetic Fluorphlogopite Zinc Stearate, Silica, Methicone, Calcium Sodium Borosilicate Triethoxycaprylylsilane Phenoxyethanol Potassium Sorbate, Tin Oxide. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891), Red 40 Lake (CI 16035:1), Carmine (CI 75470), Ferric Ammonium Ferrocyanide (CI 77510), Yellow 5 Lake (CI 19140), Chromium Oxide Green (CI 77288).
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Free Drunk Elephant serum deluxe with $50 makeup or skincare purchase (valid thru 8.30.25 on in store or shipped purchases. Full or partial pickup or same day delivery purchases do not qualify. While quantities last and subject to in store availability)
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Reviews
Write A REVIEWReview Snapshot
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Ratings Distribution
Most Helpful Positive Review
Beautiful jewel tone shades with excellent neutrals
I have used this palette several times now. The palette feels complete to me with both a range of mattes and shimmers as well as vibrant jewel tones and neutral shades that can be used as transition colors. The formula is lovely. The mattes are pigmented and the shimmers are vibrant. Formula is s...
Most Helpful Critical Review
Ordering
Is anyone else having a hard time ordering this item? It seems to be always out of stock and when you checkout you can't because it's out of stock again. Anyone else having trouble ordering this item when checking out with it? If so please thumbs up confirming you are. I spoke with Ulta about this b...
22 results
Doesn't Last
I've tried so many ways to make this last, but it breaks down into an oily, creasy mess. The looks I get are beautiful, but they last maybe 3 hours. I do not have oily lids and I tried different primers. I have no idea how other people are getting this to work.
This eyeshadow palette deserves all the love
Every single shade in this palette has incredible payoff! I'm surprised I don't hear more about this palette. It's small, so it's easy to travel with. You can do so many different looks because there's a great color variety. And the intensity of the colors is unlike any eyeshadows I've used before.
JUST WOW
Bought this from a recommendation from a MUA I follow on YouTube & insta whom I love. She did a tutorial w it and honestly I was so intrigued. Never bought from persona too but I def will again! The green is to die for and the browns were awesome. It lasts me all day w some Ulta primer! Put it on around 7am and was good still at 8pm. Def looking into the more persona products.
wow
I was so impressed with this palette. it's super pigmented and the colors are gorgeous. you do need to be careful because If you blend too much the colors do kind of disappear but If you use a soft hand while blending you'll have an amazing eye look!
DOES NOT LAST ALL DAY, NOT EVEN 5 HOURS
I wanted to love this item so bad. I gave it more than two tries. Same makeup style different days. One the first day I used it and noticed it was creasing already after an hour into my morning at work. Thought that maybe I didn't put enough primer. Ok. So weekend came around and thought to my self id give it another shot. This time with MORE primer and yet it still creased! I love the colors but the fact that they don't last is what's bugging me. I feel bad for giving it a zero but I tried to love it. I gave it a shot more than once and it still creased like no other. Keep in mind I put the make up on at 6 pm and by 12am it was basically gone.
