Tab through the images or use the previous or next buttons to navigate each product image
FENTY BEAUTY by Rihanna Icon Velvet Liquid Lipstick
Summary
Highlights
MEET A NEW KIND OF MATTE: RICH, WHIPPED AND WON'T SUCK THE LIFE OUTTA YOUR LIPS Forget the fine lines and dryness of the past-get luxe and lasting liquid color in head-turning hues that stay feeling plush and comfy.
Benefits
- Forget the fine lines and dryness of the past-get luxe and lasting liquid color in rich, head-turning hues that won't suck the life outta your lips
- High-impact color in just one swipe-in a range of shades for every skin tone
- Plush formula that delivers a smooth, lightweight texture
- Whipped formula that feels comfortable and non-drying on lips
- Dries down to a velvet-matte finish
- Doe-foot applicator for easy and precise application
Item 2614793
How to Use:
- Gently wipe off excess product off doefoot applicator prior to application
- Define lips with doefoot applicator facing upright
- Fill in lips and gently press together
Pro Tip:
- Prep the lips prior to application by exfoliating with Pro Kiss'r Scrubstick
- Remember to blot before Fenty Icon Velvet application
Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Isododecane, Polyglyceryl-2 Triisostearate, Triethoxycaprylylsilane, Peg-10 Dimethicone, Tribehenin, Aluminum Hydroxide, Disteardimonium Hectorite, Propylene Carbonate, Iron Oxides (CI 77491, CI 77492, CI 77499), Red 7 Lake (CI 15850), Titanium Dioxide (CI 77891).
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Free makeup bag with $50 Fenty purchase (valid thru 8/23/25 on in store or shipped purchases. Full or partial pickup or same day delivery purchases do not qualify. While quantities last and subject to in store availability)
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
11 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
I like it.
This is a richly pigmented formula with a beautiful matte velvet finish that doesn't dry out the lips. I got the color MVP, and it is an absolutely stunning true blood red. It's an absolutely iconic color in my opinion. And it's one swipe opacity. I love that even though it's a matte formula, it's ...
Most Helpful Critical Review
Not what I was looking for
The packaging of this Velvet lipstick is stylish, looks luxurious, the color of the lipstick was nice too - cool dark brown, without an orange undertone (Bread Winn'r shade). The velvety formula is very light, I didn't feel it on the lips, didn't seem to be drying. BUT there are 2 major issues for ...
515 results
yes
I love it, it wears all day
Perfect ruby red but had to return cause it smudges quickly
I have been searching for the perfect RUBY RED and this had finally met my expectations. However, it smudges and transfers soooooo easily. Even after having it on for about 30 minutes to 1 hour, it still came off entirely. I am surprised at how much it comes off considering how costly it is. After several applications and much contemplation, I decided to return this product as I strongly feel that it is not worth the price of $28-30 considering how much it comes off. Color was perfect, unfortunately I had to go with my best judgement and prioritize price and longevity. On a side note, IF you are looking for that perfect "ruby red," I'd suggest Maybelline's Superstay Matte Ink liquid lipstick in the shade "Exhilorator." It's the perfect ruby red I have been looking for. Very similar if not identical to this Fenty liquid lipstick. And best of all—IT DOESN'T SMUDGE! In fact, it stays on for hooooouuurs.
Works well but smells horrible
I was really impressed with this lipstick when I first started using it—it applied beautifully and looked amazing. However, after just a week, it developed a strong, unpleasant odor, almost like burnt plastic. I later noticed that the same issue occurred with my other Fenty velvet liquid lipsticks. It's really disappointing, especially considering the price. I expected better quality from the brand.
Pros and cons
Live the formula and looks stunning con about this formula is that it transfers everywhere!
HBIC
Verified Reviewer
Submitted as part of a free sample program
Reviewed at
This is the most velvety lipstick/liquid I've ever tried. Super long lasting and the color is AMAZING. Hands down one of the best formulas I've tried. Don't usually like lipsticks but something about this formula is just so good that I can actually wear it daily.