SKIP TO MAINSKIP TO FOOTER

Free standard shipping on any $35 purchase

Use the following zoom and pan buttons to control the image that follows them

MILK MAKEUP Hydro Grip Hydrating Makeup Primer with Hyaluronic Acid + Niacinamide #1
MILK MAKEUP Hydro Grip Hydrating Makeup Primer with Hyaluronic Acid + Niacinamide #1

Tab through the images or use the previous or next buttons to navigate each product image

MILK MAKEUP Hydro Grip Hydrating Makeup Primer with Hyaluronic Acid + Niacinamide

$29.00

Replenish & Save

Pickup and delivery options

In stock and ready to ship

Usually ships out in 1-2 days

Save 5% and get free shipping on each subscription order. Cancel anytime!

Earn points on this purchase.

Details

Benefits

  • First-of-its-kind grippy gel primer
  • Clinically proven to grip makeup up to 12 hours
  • Hydrates skin for a dewy finish
  • Prevents makeup from fading and patchiness
  • Helps makeup go on smooth and last all day
  • Goes on clear, so it works for all skin types + skin tones
  • Formulated with 7 skincare superstars
  • Non-comedogenic, so it won't clog pores
  • Silicone-free, so there's no heavy or greasy feel
  • 96% natural

Key Ingredients

  • Blue agave extract grips makeup up to 12 hours to prevent melting, fading, and caking
  • Hyaluronic acid and niacinamide (vitamin B3) boost hydration to visibly smooth uneven texture
  • Aloe water + hemp seed extract provide an additional boost of hydration to lock in moisture

Formulated Without

  • Parabens
  • Silicone
  • Oil
  • Fragrance
  • Gluten

Item 2634881

How To Use

Apply one to two pumps of primer onto the back of your hand.

Blend a thin layer onto clean skin before makeup application.

Let the formula set for 60 seconds to absorb and activate grip for all-day hold.

Layer foundation and other makeup on top for a smooth application that lasts all day or wear alone for a dewy glow.

End your routine with Hydro Grip Set + Refresh Spray (sold separately) for extra long-lasting makeup.

Pro Tip: To prevent pilling, let skincare and sunscreen fully absorb before primer application. Start with one pump and add more if needed.

Ingredients

Aloe Barbadensis Leaf Water, Aqua/Water/Eau, Alcohol Denat., Peg-150 Distearate, Glycerin, Diglycerin, Polyglyceryl-10 Eicosanedioate/Tetradecanedioate, Cannabis Sativa (Hemp) Seed Extract, Opuntia Ficus-Indica Flower Extract, Prunus Avium Flower Extract/Prunus Avium (Sweet Cherry) Flower Extract, Agave Tequilana Leaf Extract, Sodium Hyaluronate, Niacinamide, Sorbitol, Pullulan, Inositol, Betaine, Carbomer, Maltose, Xylitol, Sodium Hydroxide, PVM/MA Copolymer, Glyceryl Acrylate/Acrylic Acid Copolymer, Propylene Glycol, Panthenol, Vegetable Amino Acids, Hydroxyacetophenone, Sodium Phytate, Citric Acid, Alcohol, Benzoic Acid, Sodium Metabisulfite, Sodium Benzoate, Dehydroacetic Acid, Benzyl Alcohol, Potassium Sorbate, Phenoxyethanol

Shipping & Coupon Restrictions

This brand is excluded from most Ulta Beauty coupons.

See brand eligibility details

Frequently bought together

3 items

Current Product

MILK MAKEUP

Hydro Grip Hydrating Makeup Primer with Hyaluronic Acid + Niacinamide

Size: 1.01 oz
$29.00
MILK MAKEUP

Hydro Grip 12HR Dewy Setting Spray With Hyaluronic Acid + Niacinamide

Size: 1.69 oz
$24.00
MILK MAKEUP

Cooling Water Jelly Tint Lip + Cheek Blush Stain

Color
SPRITZ
$26.00

Make it a routine

Add these personalized recommendations to complete your beauty routine.

Step 1

Current Product

MILK MAKEUP

Hydro Grip Hydrating Makeup Primer with Hyaluronic Acid + Niacinamide

Size:: 1.01 oz
$29.00

Step 2

Tarte

Colored Clay CC Undereye Corrector

Color:
Light-Medium
$32.00

Step 3

ILIA

Super Serum Skin Tint SPF 40

Color:
Bom Bom ST5
$48.00

We think you'll like

12 items

Similar items for you

12 items

Sponsored products

12 items

Q&A

Showing 1 out of 1 Questions
Q
Hello! I just purchased the milk makeup tent. I use other skin care like wash & moisturizer. Can I use this makeup without this primer product?
Asked by Lissa
Official Answer By Milk Makeup - Brand Engage
Hi there, Both the Hydro Grip Primer and Hydro Grip Gel Tint have Blue Agave Extract to grip your makeup for up to 12 hours. Although you are able to use the Hydro Grip Gel Tint on its own, we highly recommend that you prep your base with the Hydro Grip Primer, for the ultimate 12-hour makeup that won't melt away!Was this answer helpful to you

Review Snapshot

by PowerReviews

1256 ReviewsWrite a Review
Ratings Distribution
Pros
No Pros
Cons
No Cons
Most Helpful Positive Review
Nice gripping primer

I received this primer complimentary for review purposes. This does not affect my thoughts or experience with this product. I got a sample size of the milk hydro grip primer to try and I was really excited because I love milk makeup and there's a lot of hype around this primer. Its very light weight...

Versus
Most Helpful Critical Review
Did Not Work For Me

I received a sample of this, so I wanted to try it today. I will say that I am unimpressed. I have oily/normal skin with a touch of rosacea, and I use a variety of powder makeup. Today I am in Bare Minerals, which typically works fine with most of my primers. This, however, I do not like. It's been ...

1256 results

Even as an oily girl, this rocks!

Submitted 7 months ago

By Anais R.

From Undisclosed

Reviewed at

Milk Makeup - Syndication

The perfect base for the clean girl aesthetic

Was this review helpful to you?
super lightweight and wor

Submitted 7 months ago

By Katelyn

From Undisclosed

Reviewed at

Milk Makeup - Syndication

super lightweight and works amazing

Was this review helpful to you?
Mid

Submitted 7 months ago

By Lsp

From Tennessee

I wanted to love this, but am pretty disappointed. I like the feel, and it does seem to be hydrating, but i am finding that by the afternoon, if I touch my face, my makeup rolls off in spots. It never did that before using the Milk Primer and the hydro grip set and refresh makeup setting spray. I also wish Ulta would allow people to see 1 and 2 star reviews. Hiding them doesn't give people a clear view into what might be common problems.

Was this review helpful to you?
No

Submitted 7 months ago

By Charlie

From Kansas, KS

Just no. Dont buy this, the elf one is better.

Was this review helpful to you?
Game changer

Submitted 7 months ago

By Just a girl

From Providence, Rhode Island

I received a sample size of this as a gift for buying other Milk products, but I'm definitely buying the full size. I never liked using primers bc they make my skin feel weird … but this is just different… Feels like a gel creme, and definitely helped the rest of my makeup stay on alll day!

Was this review helpful to you?