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KVD Beauty Good Apple Lightweight Full-Coverage Concealer #1
KVD Beauty Good Apple Lightweight Full-Coverage Concealer #1

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KVD BeautyGood Apple Lightweight Full-Coverage Concealer

Item 2591764

3.4 out of 5 stars. 123 reviews
$30.00 Kit Price ($28 value)
      Size:0.33 oz
      Find your shade


      Conscious Beauty at Ulta Beauty™

      • Vegan

      Good Apple Lightweight Full-Coverage Concealer is an extreme long-wear, crease-resistant concealer with the same hydrating, lightweight full coverage as KVD Beauty's iconic Good Apple Foundation.



      • Fully recyclable box and tube
      • Get all of the pigment, without the weight
      • 100% vegan and cruelty-free
      • Good Apple Concealer blends out easily for a natural, skin-like finish
      • Undetectable feel with unforgettable coverage for undereyes and beyond
      • Ultra-concentrated with InterLace Pigments that seamlessly stretch over skin for crease-resistant coverage and a brighter look
      • Designed with undereyes in mind, the applicator mimics your fingertip for precision + a soft-touch feel
      • KVD Beauty's iconic Good Apple Foundation is now a concealer for all skin types

      Key Ingredients

      • Raspberry stem cells provide deep moisturizing benefits for all-day comfort and hydration
      • Antioxidant-rich apple extract helps nourish the delicate eye area


      • 97% of users agree this product has a natural, skin-like finish
      • 97% of users agree this product delivers buildable and comfortable full coverage
      • In a consumer study on 33 volunteers:
      • 97% of users agree this product is not cakey and feels amazing on the skin

      How To Use


      Choose your shade based on the coverage you want:

      • HIDE BLEMISHES: Use the shade that's closest to your skin tone.

      • WAKE UP + HIGHLIGHT: Choose a shade that's 1-2 shades lighter than your skin tone.

      • CANCEL PURPLE//BLUE: Pick a shade with a yellow or golden undertone to balance. - BRIGHTEN DISCOLORATION: Grab a shade with a peach or copper undertone to color correct.


      • Use the applicator to smoothly apply concealer under your eyes, or anywhere you want more coverage.
      • Blend it out with a damp beauty sponge or small brush, or tap it into skin with your fingers.

      PRO TIP: When spot concealing, let Good Apple Concealer sit on skin for 30 seconds before blending it out for boosted coverage.


      • Use a shade lighter than your skin tone to accent the high-points of your face. Think: Under eyes blended out to your cheekbones, down the bridge of your nose, in the center of your forehead and your chin.


      Aqua/Water/Eau, Dimethicone, Caprylyl Methicone, Trimethylsiloxysilicate, Alcohol Denat., Caprylic/Capric Triglyceride, Isododecane, PEG-12 Dimethicone/PPG-20 Crosspolymer, Sorbitan Isostearate, Phenyl Trimethicone, Butylene Glycol, Sodium Potassium Aluminum Silicate, BIS-Hydroxyethoxypropyl Dimethicone/IPDI Copolymer Ethylcarbamate, Caprylyl Dimethicone Ethoxy Glucoside, Pyrus Malus (Apple) Fruit Extract, Rubus Idaeus (Raspberry) Leaf Extract, DI-C12-13 Alkyl Tartrate, Triethoxycaprylylsilane, Phenoxyethanol, Sodium Chloride, Alcohol, Potassium Sorbate, Sodium Dehydroacetate, Silica, Alumina, Dimethicone/Vinyl Dimethicone Crosspolymer, Polyphenylsilsesquioxane, Glycerin, Tocopheryl Acetate, Tocopherol, Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

      Shipping & Coupon Restrictions

      This brand is excluded from most Ulta Beauty coupons.

      See brand eligibility details