Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
Offers
Use previous and next buttons to navigate the slides of the %1 Product Carousel
Earn points on this purchase.
Highlights
Summary
dpHUE Gloss+ is a semi-permanent deep conditioning formula that deposits rich color in just 3-20 mins. The Gloss+ family includes 13 available hydrating pigmented shades and 1 sheer hue, leaving hair soft, luminous, and deeply moisturized for up to 8 washes.
Benefits
- Gloss+ is not formulated to permanently cover gray.
- Deep Conditioning
- No mix, no peroxide, no ammonia - just beautiful, healthy hair.
Formulated Without
- Parabens
- Sulfates
- Phthalates
- Gluten
Item 2629688
Apply to clean, damp hair. Leave on for 3-20 minutes. For a slight tint, leavin for 3 minutes and for richer color, leave 20 minutes. Rinse thoroughly. Use as needed, whenever you want a color boost and to add extra shine. Lasts up to ten shampoos. All Gloss+ shades can be mixed with Sheer to create your ideal Gloss+ shade.
Water/Aqua/Eau, Cetearyl Alcohol, Glyceryl Stearate, Centrimonium Chloride, Quaternium-80, Butyrospermum Parkii (Shea) Butter, Argania Spinosa Kernal Oil, Dioleyl Phosphate, Oleth-5 Phosphate, Propylene Glycol, Triethanolamine, Fragrance/ Parfum, Benzyl Alcohol, Phenoxyethanol, Ethylhexylglycerin, Basic Yelow 57, Basic Blue 99, Basic Brown 17.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Questions
Ask a QuestionQ&A
Showing 20 out of 278 Questions
- Q
What's the difference between this product and the glossy glaze?
- Asked by sarah
- Official Answer By dpHUE - Brand EngageGloss+ is a semi-permanent that deposits color and deep conditions—perfect for boosting or refreshing your shade. Glossy Glaze is a quick shine treatment with a hue of tint. Some shades, like Cool Blonde, offer subtle toning effects, but it doesn’t deposit color like Gloss+.(some shades tone, like Cool Blonde) but doesn’t deposit color like Gloss+. Use Gloss+ for color, Glossy Glaze for shine!Was this answer helpful to you
- Q
would the color run if your and stain your clothes hair gets wet from the shower or pool or beach?
- Asked by Dee
- Official Answer By dpHUE - Brand EngageAfter your initial Gloss+ application and rinse, it’s normal for a small amount of color to wash out—but once your hair is dry, you’re good to go! The color won’t continue to run or stain your clothes if your hair gets wet at the beach, in the pool, or the shower. That said, chlorine and saltwater can cause color to fade more quickly, so if you're spending time in the sun or water, we recommend using a UV or color protectant spray to help preserve your tone and shine. Rinsing with clean water and applying a leave-in conditioner after swimming can also help maintain the vibrancy of your Gloss+ results.Was this answer helpful to you
- Q
Hi there! I have natural 60%gray with dark brown hair and want my gray hair to look more fresh and not yellow. Will this product work?
- Asked by Yezi
- Official Answer By dpHUE - Brand EngageGloss+ is a great way to add tone, shine, and softness to gray hair—but it won’t fully cover grays. If your goal is to freshen up dull or yellowing grays, we’d recommend trying Gloss+ in Sheer (for shine only) or pairing with a toning product specifically made to neutralize yellow tones—like our Gloss+ Toning Purple (if your hair is light enough for it to be effective). If you're looking to maintain contrast between your dark brown and grays while keeping them bright and clean-looking, Gloss+ Sheer can help enhance shine without depositing color. Just be sure to apply on clean, damp hair, and as always, do a strand test to see how your hair reacts!Was this answer helpful to you
- Q
My hair became red after balayage but I want to bring it back to a warm reddish brown with more emphasis on the brown. My natural hair is already a very dark brown. Which gloss would I use? I plan to use the green toner first to try and dull the brassiness
- Asked by Ally
- Official Answer By dpHUE - Brand EngageGreat plan! If you're using a green toner first to tone down the red, follow up with Gloss+ in Medium Brown or Dark Brown—depending on how deep and rich you want the final result. Both shades can help balance out warmth and bring your color closer to a dimensional brown while still allowing subtle warmth to peek through. If you're open to it, you can also mix the two shades to customize your tone even further. Many users love personalizing their color this way to get just the right depth and finish. Just be sure to apply Gloss+ to clean, damp hair after rinsing out the toner, and do a strand test first to see how the color settles on your balayage. This combo should help tone down the red and bring your color closer to the soft, rich brown you're going for!Was this answer helpful to you
- Q
I did one application of the product and it made more of a change with the underside of my hair than the top. Can I do a second application on just the top section?
- Asked by Mae
- Official Answer By dpHUE - Brand EngageYes, you can absolutely reapply Gloss+ on just the top section! The areas of your hair that are more porous (like the underside or previously untreated parts) tend to absorb semi-permanent color differently than hair that’s been lightened or processed. Feel free to focus your second application on the top section to help even things out. Just make sure to apply to clean, damp hair, and let it sit for up to 20 minutes depending on your desired intensity. Over time, the color will blend more naturally with repeated use!Was this answer helpful to you
- Q
Does it cover grays?
- Asked by Becky
- Official Answer By dpHUE - Brand EngageGloss+ Golden Blonde won’t fully cover gray hair like a permanent dye, but it can help blend and soften the appearance of grays by adding tone, shine, and warmth. If you're looking for full gray coverage, we recommend trying a permanent or root touch-up solution. But if you're okay with a more natural, blended look—Gloss+ Is still great to use in-between permanent colorsWas this answer helpful to you
- Q
Can I use this right after using the root touch up kit in the same color?
- Asked by Cat
- Official Answer By dpHUE - Brand EngageAbsolutely! While our Root Touch-Up Kit isn’t available in Golden Blonde, you can pair Gloss+ Golden Blonde with the Medium Blonde Root Touch-Up Kit for a seamless look. Apply the Root Touch-Up Kit first to cover regrowth, then follow up with Gloss+ on clean, damp hair to refresh your mids and ends with shine, softness, and a golden boost. It’s a perfect combo for blending roots with the rest of your color!Was this answer helpful to you
- Q
I had a light balayage, I wanted to bring back the light copper tones I originally had from the salon…I bought the "copper" color in store and this is just straight red lol. Will this eventually fade over time back to my blonde or did I just screw my hair up?
- Asked by AKim
- Official Answer By dpHUE - Brand EngageNo worries—you didn’t mess up your hair! Gloss+ is a semi-permanent color, so it will fade gradually with each wash, especially on pre-lightened or porous hair. Since Copper is one of our most vibrant shades, it can come through bolder than expected, especially on blonde or balayaged hair. We recommend matching the Gloss+ shade that is the closest to the light part of your hair. If you have blonde balayage with a slightly reddish tone, try our Strawberry shade for a few minutes on a few hair strands. For next time, a good rule of thumb is to match your Gloss+ shade to the lightest part of your hair for a more balanced result. In the meantime, you can help the color fade faster by washing with a clarifying shampoo and rinsing with warm water. And don’t worry—your blonde isn’t gone for good!Was this answer helpful to you
- Q
My hair is very bleached out from the sun. What color would you recommend for hair that's almost white?? Just trying to tone it down a bit.
- Asked by Renée
- Official Answer By dpHUE - Brand EngageIf your hair is nearly white and you’re looking to tone it down, we’d recommend checking out our Gloss+ Toning Purple for Blonde & Silver Hair. It’s made to gently neutralize unwanted yellow or brassy tones while adding shine and softness. Gloss+ Golden Blonde, on the other hand, adds warmth—so it may make your hair appear more golden rather than cooler. A quick strand test is always a good idea to see how your hair reacts!Was this answer helpful to you
- Q
Can you use the Gloss+ at the same time as Root Touch-Up?
- Asked by BB
- Official Answer By dpHUE - Brand EngageYou can definitely use both—just not at the exact same time. We recommend applying your Root Touch-Up Kit first to cover grays or regrowth at the roots. Once that’s rinsed, follow up with Gloss+ to refresh your mids to ends with added shine and tone. Using them together in this order gives you the best all-over result!Was this answer helpful to you
- Q
My hair color is dark brown and my stylist put blonde highlights throughout my hair. What color should i use to darken the highlights to a light brown?
- Asked by Jenny L
- Official Answer By dpHUE - Brand EngageIf you're looking to soften your blonde highlights to a light brown that blends better with your dark base, try Gloss+ in Light Brown or Caramel. Light Brown gives a cooler, more neutral tone, while Caramel adds warmth and richness. Since Gloss+ is semi-permanent, it won’t lighten your base—it just adds depth and shine to what's already there. Always do a strand test first to see which tone you love best!Was this answer helpful to you
- Q
Are you supposed to use conditioner after rising it out?
- Asked by erin
- Official Answer By dpHUE - Brand EngageNo need! Gloss+ is a deep-conditioning formula that adds moisture and softness on its own—no additional conditioner is necessary after rinsing.Was this answer helpful to you
- Q
Does it work on gray hair ?
- Asked by Amber
- Official Answer By dpHUE - Brand EngageGloss+ doesn’t provide full gray coverage like permanent color, but it can help temporarily blend and soften the look of grays by adding tone and shineWas this answer helpful to you
- Q
I have dark brown hair with caramel highlights, would the black affect the highlights or just darken them?
- Asked by Dania
- Official Answer By dpHUE - Brand EngageGloss+ in Black will darken both your natural hair and highlights. If you'd like to preserve the caramel tones, consider using Dark Brown or a more neutral shade instead.Was this answer helpful to you
- Q
I've read all of the question and answers and not once was the golden blonde shade recommended to give warmth to ashy blonde highlights. Why? That's what I am looking for. I have a level 10 bleach blonde highlights throughout my medium brown hair that have gone way too light making them look ashy/gray. Will the golden blonde give warmth to them or make them too yellow?
- Asked by Mabel le
- Official Answer By dpHUE - Brand EngageGloss+ in Golden Blonde is perfect for adding warmth to ashy or cool-toned blonde highlights. It enhances golden tones for a sunnier finish.Was this answer helpful to you
- Q
I'm looking to add depth and dimension to my dark brown hair. What shade would you recommend? Thank you!
- Asked by JR
- Official Answer By dpHUE - Brand EngageTry Gloss+ in Medium Brown or Copper to add warmth and dimension to your dark brown base. Layering a warmer tone can help create richness and subtle highlights without overpowering your natural colorWas this answer helpful to you
- Q
Do your products cover gray roots between color treatments?
- Asked by AlliB
- Official Answer By dpHUE - Brand EngageOur Root Touch-Up Kit is perfect for covering gray roots between color treatments.Was this answer helpful to you
- Q
Is one application the entire bottle or is it a multi use bottle?
- Asked by AL2646
- Official Answer By dpHUE - Brand EngageYou can get multi-uses from 1 Gloss+ bottle, depending on the length of your hair and how often you use it.Was this answer helpful to you
- Q
Does it cover gray
- Asked by Laurie
- Official Answer By dpHUE - Brand EngageGloss+ is not formulated to permanently cover gray; we recommend our Root Touch-Up Kit, which is designed for gray coverage.Was this answer helpful to you
- Q
Can you use purple shampoo after applying this product to prevent orange tones? I used the dark blonde on my light blonde hair and it has some orange tones in it now.
- Asked by Beauty Guru
- Official Answer By dpHUE Brand Engage TERMINATEDHello! Yes, you can maintain a cooler tone with dpHUE Cool Blonde Shampoo. Hope this helps!Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
Describe Yourself
Hair Type
Most Helpful Positive Review
Seems to work
I really hesitated to buy this because of the price and I wasn't sure how it would work but Ulta has such a libral return policy I thought I would try it. I used this when my hair had a lot of gray roots and I should have been using a box color like I usually do so this was a pretty tough test of th...
Most Helpful Critical Review
Does not work!
Discovered this at Ulta by accident. I was excited about this product. I'm getting tired of root touch ups every 2 weeks. Well it did nothing. I left it on for 40 mins. As I was waiting, it looked like my roots were turning golden brown. I needed darker, but I would have been fine with it. Washed ...
965 results
WAY too messy, with MINIMAL results
Hair Type Very Curly Hair
My hands and my shower were stained, but my hair showed ZERO results. Did not even make my hair feel softer. In fact it made it feel a bit rough and staticky! It's just a cheap conditioner that looks colored but it does not add color to the hair at all. It needs an activator to penetrate the hair. Maybe if your hair was super damaged- the damaged pieces would pick up tone, but that would be spotty I imagine.
I would buy this product again
Hair Type Straight Hair
It adds a little color to your hair and a lot of shine
It really works well with my scalp and hair
Hair Type Straight Hair
Works well with my scale, no irritation
Didn't Do Anything
Hair Type Wavy Hair
I had high hopes for this gloss as the reviews/articles said it would add shine and color. Sadly disappointed on both fronts and product was returned.
Fan of this gloss!
Hair Type Straight Hair
I love the clear / sheer gloss and the black one! I use the clear instead of my conditioner, and I use the black one to temporarily cover my gray sprouts and all over rich color! I leave the clear one on for 5 minutes if I'm in a rush but otherwise I leave both in for 15 minutes.