Rated 3.55 out of 5 stars
Most Helpful Positive Review I think I found my new Holy Grail foundation!
I read/watched reviews that talked about the controversy with the old version of the Shape Tape foundation. However, I also saw that Tarte listened to their customers' feedback and made changes to improve the product, which is why they came out with the new Face Tape foundation. I had never tried Tarte foundation or any of their other products, so I didn't really have a bias one way or the other. I am so glad I gave them a shot! I have been on the hunt for the perfect foundation for months now, and I think I finally found it. The shade range is so broad, and I was relieved to find that Tarte offers shades for all different undertones as well. I got shade-matched with 12N and 12B, but chose 12B because it had more beige than golden undertones. I was really happy to see that the color did not oxidize! Since Ulta does not offer samples, I went ahead and purchased the bottle after the sales associate let me know that I could always exchange for a different shade if I got it home and found it didn't work for me. I wore it today for the first time - put it on at about 7:00 am and I am now writing this at 8:00 pm and the foundation has not worn off! In fact, I think it looked better as the day went on! Perfect match for my skin and has a nice, subtle scent to it - kind of a natural, clean, botanical smell - but not overpowering at all and you can't smell it once it's on your skin. Also, it doesn't feel like you're wearing a mask - super lightweight consistency for a full coverage foundation. I have dry, sensitive skin and this did not irritate my skin at all.This foundation did not cling to any dry spots and did not look cakey. It does dry a tad bit fast, but is easy to blend so that did not bother me. It does play nice with other brands of products, and didn't wear down when I put on my setting powder, blush, and highlight. I also liked that it had a blurring effect to my pores and didn't settle into fine lines. I will be going back for the Shape Tape concealer next!
Most Helpful Critical Review Surprisingly disappointed
I was really shocked that I didn't like this formula. The Face Tape concealer is so beautiful, and I thought this would pair very well. No...
If you have very problematic skin, this may work for you. The coverage truly is amazing. Just until recently, I have been plagued with very pigmented skin (got on a skin care regimen from the dermatologist). As a result, I'm very use to matte formulas and I can work quickly with a brush. I have mastered the technique of making matte look natural! This formula probably would not work well with a newbie as this is very matte. Very matte, and mask-like. Actually, not mask-like, but plastic-like. As a rule, I kept it on thinking my oily face would make it look natural in about an hour. Well, I was wrong again. I looked like Barbie minus the perfect figure. 😂
I initially decided just to keep it because it was my fault for not trying it on in the store besides a quick color match and I felt embarrassed at the prospect of returning it because I knew better... Alas, my dissatisfaction outweighs my embarrassment. Not only does it look like I have on a plastic mask, it transfers and it cracks. I don't have wrinkles. It cracked at my nonexistent smile lines. It is simply too expensive to keep just to not use it.
I have always had nothing but good things to say about this brand, but this formula is just a bust.
Reviewed by 1653 customers Love this
Jill from Racine wi
Matching my color
It is my all time favorite
Becperk from SLC,uT
This is my all time favorite foundation. I've never had anything work like this and I've bought cheap and expensive. It works for my skin. Hides my flaws. Leaves my skin smooth. I will buy again and a again.
kristen from new york
I've been wanting to try this forever and when I finally did it was cakey and separated so bad it shows all of ur pores... I would suggest Lancomes foundation so besutiful
DO NOT WASTE YOUR MONEY!
Farheen from IL
This foundation DOES NOT LAST long, it's so thick. after 2 hours of wearing it, it separates so bad on the skin, especially on acne. Creases very bad, coverage is great but this is just cakey and not a flawless look
Thick as Glue
Bobbie from Thornton CO
This makeup is thick as glue and hard to spread. If you think you're going to dot it on all over then blend with a sponge, think again. It sets fast. I tried everything; doe foot foundation brush, reg. foundation brush, fingers, sponge...the best application is a flat head kabuki foundation brush starting at your forehead and T-zone spreading out quickly as possible one area at a time with light swirling then very short strokes followed by stippling. Do NOT use a primer, just moisturizer or you will never get it to blend. Set with a very fine milled WHITE translucent setting powder and BIG fluffy powder brush using patting motion or it will grab the foundation and gum up your powder brush. Using anything else will add color and thickness like spackle.
Going back to my Revlon Colorstay Matte.
Dry skin types- RUN
Desert Rat from CA
I wanted something that could conceal my pinky pigmentation and it does that job great. But I hate how this looks on dry skin. I live in Phoenix (dry climate) and I have dry skin type. So this was a no go for me. If I still lived in NC where it gets swampy outside, this may have worked better for me! Coverage was great. But my skin looked old n crusty by the end of the day. :(
Finally found a foundation that matches!
x_StrawberrySoda_x from California
I tried so many drugstore and other high end foundations and everything is so off. But this foundation in "27S Light-Medium Sand" is very close! In some lighting, it appears a tad too pink for me, it's barely noticeable. And as for the foundation itself, it is full coverage and easy to blend! It does get all shiny after 10 hours without blotting or applying powder, but that happens with every foundation I use since I have extremely oily skin. I also love how it has the type of pump that rises up the more you use it, so that when you use it up, you'll have a clean bottle. More foundations should come with this type of pump so that we don't waste product!
Jenjo82 from Weed, Ca
Tarte completely missed the mark on this one. It's cakey and barely lasts 8hrs.
Amanda from USA
I was a longtime hardcore fan of Clinique foundation and decided to try something new and this product did not disappoint!! I'm so glad I switched!! It gives excellent full coverage and gives you a beautiful complexion!! I look fantastic when I wear this! It gives me a flawless look even when I have blemishes. I highly recommend this foundation!
Skin for the Win from Houston, TX
When I wear this foundation people frequently tell me my skin looks "flawless," and ask which products I use. I never need concealer - this stuff is totally opaque.
I apply moisturizer (wait 5 mins) and wipe it off. Then apply product to face with fingers (making sure to blend in where it creases - this is a must). I use a big brush to apply Anastasia setting powder over the foundation (helps foundation stay on and reduces impact from sweating). Finally, contour with bronzer, adding a little bronzer on eyelids.
Pointer: 1. Apply less product (or remove later) where eyeliner would be placed (unless adding eyeshadow or eyeliner there) to avoid looking like you're wearing a mask or skin suit. 2. I have found that this product does not play well with other liquid products (e.g., primers and oily moisturizers). 3. The product does transfer (be careful when hugging) but will not affect the way your makeup looks.
I would not buy this again!
lisa from lacey, wa
Honestly ulta has bad foudnation options. I was hoping this would work for me, and it didn't. It's too thick, and it doesn't blend well, even with using a high end beauty blender and primer. I also don't like how it doesn't already have sunscreen in it.
Doll from Phoenix, AZ
I use this on the daily for going out and going to work. I had received a sample of this in a color that matched me quite well (I was buying some that were a bit too fair, and it allowed me to embrace my natural color). I like that it's full coverage and a little goes a long way; however, after just a couple of hours I tend to get a sticky and oily texture despite using powder to set. It goes on great at first and looks smooth, but by the end of the day it looks cakey on me. I have normal skin and I tend to go for matte/satin foundations, and over time this foundation just didn't cut it for me anymore. I live in AZ, so humidity wasn't a factor here.
I love the full coverage
Megs from Easley, SC
This is my first time buying this product and I love it. I love the full coverage it provides and it leaves me matte all day.
I was skiddish
About-to-be bride from Mississippi
I ordered this foundation because I LOVE my other tarte products. I was a little skiddish just because I never know how a new foundation is going to work with my skin. Ordered this, and the shade was just a little too light. I took it back to my Ulta store and the lady helped me find the correct shade. I have worn it every day since. It doesn't have a harsh "makeup" smell like some of the others I've tried and it blends perfectly into my skin. I don't look like I'm actually wearing anything!!!! Love love love!
tarte got it right with this one
Beck from NJ
I LOVE this foundation. I'm combo, pretty oily in my t zone, super dry on my cheeks. This has just enough moisture to hydrate, but is also pretty matte and stays well throughout the day. I also loooove the finish. It looks natural even though it's full coverage, and it blurs pores beautifully and just blends perfectly. I'm not always the biggest fan of Tarte's makeup, but they truly got it right with this one.
actually provides coverage all day
tonia from albuquerque, new mexico
i needed a foundation that would stay on all day.. I just turned 50 and i am straring the sweating thing.. :( a consultant told me about the Tarte foundation and I am amazed with this product.. I Love it!!
The full coverage foundation we all need!
Just Jess from Phoenix, AZ
I never thought I'd love a full coverage foundation, but I am in love with this! I hate full coverage foundations because they feel too cakey or are hard to work with, but this foundation is breathable and easy to apply. I have dry skin so I'll use the Base Tape hydrating primer, but any hydrating primer works with it. One swipe with my densely packed foundation brush, and I'm ready to roll. I have a nice, flawless looking, almost natural looking base. You don't even really need concealer because it covers and blurs so well! I will use concealer if I'm going full glam, but with just one layer this covers my dark spots from breakout scars and evens my skin tone. The only complaint I have is the shade. I'm in the light medium neutral to medium neutral range. I selected a neutral shade like I always do, but it doesn't match as well as the the other neutral shades that tarte provides. It looks like it oxidizes slightly. It happens quickly, which is good, but my neutral shade comes out a little orange. I have no affiliation with the brand, but I do have a soft spot for tarte, since they kinda got me into more upscale makeup. Thanks!
Too light and very cakey
Makeupmomma from Ohio
I dont use alot of the product but this is too cakey , you can see all of your pores and it was too pale
Very oily and cakey
A from Annawan, IL
Would highly not recommend! This product is very cakey, makes your face shine, and does not blend at all. Not worth the price.
This product is "meh"
Molly from Maine
I wash my face, dry it off, add moisturizer, let that sit, add primer, let that sit. Then I add the foundation on. I've tried a wet sponge and brushes. The sponge works best. Then I will use setting powder in my oily areas. The make up looks fine initially, besides being very unnatural looking. It comes off sooo easy and looks splotchy. I've used a whole bottle of this product and I wish I could like it. Have 2 more bottles to use so I'm going to keep trying different ways to like this product.
Holy Grail Foundation
Chrissys102 from Clifton NJ
This is the exact type of full coverage foundation I have been desperately looking for but could never find. I've tried so many others, and while some of them were ok, they weren't holy grail products like this! It covers hyperpigmentation like a dream and lasts all day! The formula goes on smooth even without a separate primer. I don't even need to use concealer anymore! I have never been this pleased with a foundation before. Thank you Tarte for this fantastic product. I pray this item never gets discontinued because I'd be lost without it! Give it a try….It's perfection!
It's not as good as I expected
Vvb from Las Vegas
The shade fits me well. Even if I prime my skin and use different methods, it still doesn't settle in my skin well and leaves all kinds of patches… I use other foundations that don't do that so it's really disappointing:(
Not a fan.
Meschelle from Florida
I love most Tarte products; but this isn't one. I had high expectations because the Shape Tape concealer wand is AMAZING. The Face Tape foundation in honest my opinion is greasy, heavy, & it does not blend well at all. What a letdown.
Lizette from TX
It looks good when applied. But after an hour or so starts leaving a greasy, oily look. Don't recommend
Maybe I haven't cracked the code yet…
ACB from NC
My skin is usually combination oily with redness, uneven tone, and acne. (I'm 30, and I've had acne for almost 20 years now. Ugh.) My skin is fair with a lot of freckles. I'm a natural redhead. This seemed like a good fit when I looked at it online, and it was recommended to me (and I got it half off during a sale), but it doesn't feel like it really blends into my skin like I want. It photographs well, but it looks like a mask in person. I've tried applying with brush, sponge, and fingers, with and without primer, with and without moisturizers…I can't seem to get it quite right for day to day looks. I'll keep working with it, but I'm thinking this just might not be for me. The good though: it doesn't irritate my skin or trigger breakouts, and the shade is a decent match.