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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Clean Ingredients
- Cruelty Free
- Sustainable Packaging Brand
The HALF MAGIC Eyelectric Extreme Lengthening Mascara is the ultimate mascara for extreme length and WEARABLE color. This ultra-defining tubing formula is clinically tested for flake-free, racoon eye-proof wear.
Benefits
- Extreme length
- 12-hour wear
- Racoon-eye proof and flake-free
- Easy and gentle removal
Features
- Ophthalmologist tested and safe for contact lens wearers
- Cap & vial are made with 30% post-consumer recycled materials
Layer two coats for more dramatic color payoff. To remove, apply warm water and use fingers to gently slide the mascara off the lashes.
Water (Aqua/Eau), Acrylates/Ethylhexyl Acrylate Copolymer, Glyceryl Stearate SE, Alcohol Denat., Glycerin, Dimethicone, VP/Eicosene Copolymer, Copernicia Cerifera (Carnauba) Wax (Copernicia Cerifera Cera/Cire de carnauba), Stearic Acid, Butyrospermum Parkii (Shea) Butter, Glyceryl Caprylate, Phenoxyethanol, Ricinus Communis (Castor) Seed Oil, Tromethamine, Palmitic Acid, Laureth-21, PVP, Xanthan Gum, Sodium Dehydroacetate, Methylglucamine, Hydroxystearic Acid, Tocopheryl Acetate, Ethylhexylglycerin, Euphorbia Cerifera (Candelilla) Wax (Euphorbia Cerifera Cera/Cire de candelilla), Polyglyceryl-3 Stearate, Myristic Acid, Sodium Phytate, Iron Oxides (CI 77499).
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Questions
Ask a QuestionQ&A
Showing 1 out of 1 Questions
- Q
Is this a tubing mascara?
- Asked by Caidyn
- Official Answer By Half Magic - Brand EngageHello! Yes, this is an amazing tubing formula that comes off with ease with water!Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Hands down the best tubing mascara out there
I've been using tubing mascara since they came on the market, whenever that was-- 15 years maybe? 20? I've literally tried them all, been faithful to a few. All mascara (including waterproof) gives me panda eyes unless it's a tubing formula. My complaint about most tubers is that even when I like th...
Most Helpful Critical Review
Too gooey on my lashes
While this tubing mascara does make my lashes look thicker and longer, it has some major problems that makes this one a no-go for me. - First, it goes on kind of sticky or gooey, so my lash comb cannot get between the lashes to separate them nicely. I have to clean the lash comb before I can do my ...
68 results
Let down
Wanted to love this, it looked so cute. But is hard to apply, cant really see the color or sparkle unless the sun is shining right in your eyes. Clumps, and then is very difficult to remove.
I would purchase this product again.
I was not sure what to expect especially with it being a tubing mascara, but I have to say I liked it the color does stand out, but does not lengthen the lashes as much as I thought. It does stay put though. Wish there was a darker green.
Best mascara ever
I watch Missy Peterson on TikTok and her lashes are flawless. Everyone kept asking her what mascara she wears, and she showed us. This seriously makes your eyelashes look like extensions.
Buy the L'Oréal.
Super pretty color but not worth it at all. Dries out super fast, gets crumbly and flakes into your eyes. Buy the L'Oréal voluminous in purple!
LOVE!
Feels so lightweight, lengthens amazingly, and the tubing is so fun! It's SO easy to take off without residue!