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Highlights
Summary
Introducing ICONIC London's first kind-to-lashes performance Enrich & Elevate Lash Growth-Active Mascara that lengthens, curls and lifts with active growth agent, Symlash, in the truly ICONIC formula! Get volumised, fluttery, panoramic lashes in seconds.
Features
- The innovative curved flexi-wand helps to grip onto every single little lash coating them in the strengthening, growth-active Symlash formula and rich black pigments.
- Lashes are left separated, fanned out and fuller-looking - with a soft, flexible finish. It's long-lasting, high-impact mascara, the modern way, giving you a wide-awake, fresh-faced look.
Benefits
- 76% of consumers said the condition of their natural lashes had improved after 6 weeks... and reckon that's pretty ICONIC
- 85% of consumers said lashes look stronger after 4 weeks
- 74% of consumers said their lashes looked healthier after 6 weeks. It's the mascara that just keeps on giving!
Key Ingredients
- Symlash: The secret to Enrich & Elevate lies within innovative Symlash technology. It's a strengthening, active ingredient that helps to improve the appearance of lash thickness and density.
- Carnauba Wax: This ultra-smooth wax helps to coat lashes in a soft, panoramic film. Say hello to full, fluttery, fanned-out lashes.
- Black Pigment: ICONIC London use only the blackest black pigment for deep colour payoff. There's no need to tint your lashes when their formula's this rich, babes.
Item 2596239
For best results, wiggle the curved brush at the root of your lashes, to ensure the mega 9 rows of bristles and ultra-loading arches hook onto every last lash. Pull the formula through the length of your lashes and get ready to WOW with just one sweep. Coat both your top and bottom lashes for a long and feathery look. Want lashings of mascara? Layer up to three coats for seriously bambi-esque lashes.
Water (Aqua), Synthetic Wax, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax [Copernicia Cerifera Wax], Palmitic Acid, PVP, Styrene/Acrylates Copolymer, Stearic Acid, Polyurethane-35, Rhus Verniciflua Peel Wax, Aminomethyl Propanediol, Cetyl Alcohol, Chondrus Crispus Powder, Hydroxyacetophenone, Caprylyl Glycol, 1.2-Hexanediol, Ascorbyl Palmitate, Tocopherol, Pentylene Glycol, C10-18 Triglycerides, Methylpropanediol, Sodium Dehydroacetate, Plankton Extract, Phenylpropanol, Iron Oxides CI 77499.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Really Surprising
I really didn't think I'd love this mascara. I tried it because as I've gotten older my lashes are thinning and I wanted something with nourishing ingredients to feed them. Turns out after trying probably two dozen mascaras over the last 10 years, this is my holy grail. Better on lengthening than th...
Most Helpful Critical Review
Love the formula/ dislike the brush
I really wanted to give this 5 stars… Love the formula, the staying power, and the fact that it doesn't flake or transfer to my eyelids. The brush, however, allows for clumping, and it's not very user-friendly.  when you pull the brush out of the tube, it doesn't evenly swipe the mascara off the a...
34 results
Really Surprising
I really didn't think I'd love this mascara. I tried it because as I've gotten older my lashes are thinning and I wanted something with nourishing ingredients to feed them. Turns out after trying probably two dozen mascaras over the last 10 years, this is my holy grail. Better on lengthening than thickening, the perfect for me. Zero clumping and nice elevation! I do not like this price point for mascara but I probably will be buying it again.
Burned my eyes
I liked how well this went on, no clumping. Unfortunately I noticed my eyes burned when I wore it so it won't work for me.
Mascara connoisseur!
Age 45-59
I consider myself a mascara connoisseur. I love all things mascara. This mascara makes my eye lash pop and has made them grow more. Iconic London mascara is #1 in my book.
My new favorite!
I got this in my ipsy box and i was so pleasantly surprised! I love the curved wand and small bristles! It combs through my lashes perfectly, doesnt get clumpy, lifts and volumizes with a couple layers. Lasts all day. I will be buying this over and over forsure!
Love it!
I love trying new mascaras! I got this thinking it might be okay. My top mascaras are the Sky-high, highly rated lash extensions, and a shein mascara. Beyong suprised by this one! Its so good! Makes my lashes long and voluminous. It last all day! The brush does make the mascara go everywhere, but if you work around it, it is fine. Definitely recommend this one! Its on the pricey side, but i do think its worth it