Rated 4.28 out of 5 stars
Most Helpful Positive Review Give it a chance!
When I first used this, I wasn't impressed at all, to be honest. It dried down to a matte/semi-matte finish and it left my combination skin feeling dry & tight; it didn't feel lightweight at all. Despite this, I pushed forward & kept using it.
Come to find out, my skin was getting better with extended use! The problems I was having with it had NOTHING to do with the product, but with my actual skin. My skin was dehydrated (not unmoisturized) & overproduced oil in my tzone. Extended use of this product helped regulate that (along with a proper skincare routine). I looked deeper and found the ingredient list rich with hydrating ingredients like snail mucin & a blend of wonderful oils with brightening and soothing properties, compounds that help retain moisture & keep my skin hydrated like niacinamide, and even things to help with my hyperpigmentation issues like hyaluronic acid! I was shocked at how beautiful the formulation of this product is.
We're supposed to be using sunscreen EVERYDAY, no matter how short you're exposed to the sun - even if it's just going to the grocery store! We're also supposed to reapply sunscreen every two hours (depending on our sun exposure), but doing so over makeup can be challenging. This product is perfect for just that! It uses the beautiful ingredients Zinc Oxide and Titanium Dioxide to be a great no-white-cast physical sunscreen!
The product advertises itself as a "full coverage cream" which I found is slightly misleading. If you think you'll get full coverage with, say, just one or two pumps, you're in for a surprise. That being said, this product layers beautifully! You can definitely build up to that full coverage you might be looking for, but will still look very natural.
TLDR: Give this product a chance - not just for a couple applications, but use it regularly so you can really see the wonderful affect it can have on your skin. Definitely buildable coverage, layers beautifully, and is a wonderful sunscreen! Two thumbs up!
Most Helpful Critical Review I really wanted to like this...
After watching rave reviews of this CC cream from some of my favorite YouTubers, I had some extremely high expectations for this product that were sadly not met. I have 40 year old, normal/slight combination skin with occasional dry patches. This cream would cling to my dry patches, oxidize leaving me with an orange hue after a few hours, and separate on top of my slightly oily T-zone. I tried applying this product with and without primer, with a foundation brush, with a beauty blender, with just with my fingers and then I gave up. I passed it on to my 65 year old mother who turned right around and gave it back to me saying that it overly emphasized her wrinkles by settling in them over time, and that it made the rest of her face look like an oil slick. -- My biggest regret is that I used up so much of this cream trying to make it work that I cannot in good conscience return it for a refund.
Reviewed by 15382 customers CC+ Cream with SPF 50+
Linda from MI
It really covers all the blemishes on your face. Some places I had to add another small amount but, it is the best product that I have found so far.
Dries out my skin
Amy from Miami
It looks really nice when you first put it on. But shortly after is dries out my skin. It makes my face feel tight and sinks into every little line I have. I'm definitely returning this.
Can't get the SPF 50 benefit without looking like a mess
veronica sawyer from OR
This product needs to be applied liberally to get the full benefit of the SPF 50 rating, but it is too opaque to be able to do that. Unless you spread it incredibly thin, it looks very "makeup-y". I apply it with my fingers and find it a bit difficult to spread in this way. I have to take a long time blending it out so it doesn't look like I have a thick layer of foundation on my face. The color range is also noticeably awful, with the "fair" shade being too dark for me but I can make it work if I blend it out a lot. I will say once it's on it wears decently and fades fairly gracefully (I have very oily skin), but it's just too much work to make it look okay, and if I'm not getting the SPF 50 benefit because I had to spread it so thin, what's the point?
My 3rd bottle!
Shannon from TN - Tennessee
I love this foundation. it goes on great and doesnt feel heavy. helps hide my wrinkles, not all of them but makes them softer
My tried and true foundation for 3+ years!
Faloosh from Hollister, CA
My favorite foundation of all time. Long lasting, and gives an airbrushed finish. I have very dry skin, so I love the hydrating properties, and the added SPF 50 is an amazing added bonus! This foundation lasts FOREVER, a little bit really does go a long way. Build up coverage slowly! It's amazing stuff!!
Great for Oily Skin
Claire from Seattle
I have a very oily T-zone and dry patches around my cheeks and nose, and this CC cream does a great job looking natural and covering my acne scars :) 10/10
Yes I would buy again.
None from CA
Awful Shade Range
Lauren N from Los Angeles, CA
I am only commenting on the shade range because I have not tested this fully. I have been hesitant to test this out because of the shade range. I have light cool tone skin and it's hard to find a good color match, especially if there are limited options, because it's easy for foundations to look orange on me. I went into ulta to test this out and the only two cool tone options for lighter skin tones are fair light and light medium. I am in between those shades and I refuse to buy two of the same foundations to get the right shade because there are other foundations that have my shade. For how beloved this foundation is, I am shocked that they have not come out with more shades. I can't speak to those with warm toned skin or darker skin but I can't imagine they will have an easy time either. I don't think I can say I wouldn't recommend this because if you find a good shade match you might love this.
"IT" cosmetics and ULTA products are Great !
D. from Salisbury, MD
LOVE "IT" products, use several kinds as well as other brand mascara, hair products, n lots more .. I buy all I can afford from ULTA.
Beautiful coverage for 40+
Nicole D. from Gilroy, CA
I absolutely love this foundation! I have Filipino/asian yellow undertones with imperfections, acne scarring, discoloration, and because this is a color correcting, it covers beautifully. It has a serum in it, spf.. I literally don't even need to use a daily moisturizer, I shower then apply it with a beauty blender and it gives the most beautiful coverage.
HOLY GRAIL, but...
Victoria from USA
This product has the absolute best finish and wear of every foundation/cc cream I've ever tried. Giving less stars because I can only wear this in the summer due to the shade range. "Light" is much more of a medium tan color; this works great for me in the summer. The lighter shades are way too light for me. If they came out with an in-between shade, I'd never buy anything else.
Not a CC cream
EvieR from Florida
I really wanted to love this because of the spf but this is more like a FULL coverage foundation paint . Thick, hard to blend and settles into every pore and line.
Best for middle aged skin!
Mary June from Woodland Hills, CA
This truly minimizes my pores and does not settle in my wrinkles. It stays put the entire day and totally covers my blemishes. One pump and a half covers the entire face so it lasts forever. Wish they also had the color Ivory but Fair is OK. Mineral sunscreen SPF50 does not dry out my skin and I can easily add some other foundation over it if I wanted to. I sincerely believe that this is the best foundation for middle aged skin and yes I have tried so many so I am delighted to have found It Cosmetics!
I keep going back!
Molly from Iowa
I hated foundation for years - always looked cakey and didn't solve the issues. This CC cream feels natural, lasts all day, and actually corrects my skin tone. I've used it for over a year now every day. I even bought the moisturizer version for a casual summer look. I do like the moisturizer. When comparing to the illumination version, I find this version to have better coverage. I bought both in fair light, and with the illumination, I still need under eye concealer and my skin tone issues still show a bit. With the regular CC cream, my under eye circles are covered as well as all skin tone covered! I do use a primer before and setting powder after.
Jenn from Houston
I really wanted to like this. Unfortunately it doesn't hold up a full day and it oxides terribly. It also fills outlines every texture on my face and peels off at the end of the day. Not great for Houston humidity.
Love this but
Amanda from modesto
I put the CC cream on first and i will say i am fairly white so i got the light shade coming out of summer and i wanted to transition my makeup shades well the light was still too dark tan or orange for my liking with both the powder and the cc cream. i had to exchange both for the fair shades which is crazy cuz i don't think i'm THAT white lol other than that this makeup has good consistencies except one thing is it doesn't really last the full work shift for me but that's okay cuz then it makes the coverage not as thick and it goes on smooth and doesn't feel heavy at all. And haven't started breaking out yet so that's a plus too because i have sensiztive acne prone skin
Wanted to love it but….
Alyssa from Los Angeles, CA
I can't. When first applied super beautiful, you look like a glowy princess. For context I have oily skin but this just sat on my skin and transferred so easily onto everything. After a few hours I look like an oily mess even with a setting powder. I would only wear this again if I were going to be outside on the lake or beach and wanted a bit of coverage as it would most likely come off in the water anyway but for anything else wouldn't purchase again.
Love the product!! Will keep buying it!!
Mary from Greenville, NC
It's in my daily routine, great coverage and leaves my skin soft and smooth.
Eva from Brownsville
I really like this BUT I feel it still leaves a white cast. I have deep tan skin, and we'll I did not find my shade so I bought two to mix, I bought TAN and Neutral Tan.
But I feel it gives me a whitish sheen….So I don't really use it. If you have deep color skin, try the Estée Lauder Futurist it's about the same as this one but does not leave a cast.
Maybe I got a bad bottle
Not great from Boston
I saw the hype on this product and was really excited to try it. The shades are a little off from what other foundation shades are. So matching is a challenge and requires some engineering. The finish is extremely oily and didn't dry in a flattering manner. But what's really compelling me to write this review is that this product made me have the WORST breakout of my life. I am so disappointed that my skin couldn't handle this product.
Not For Fair Skin
CCG from Washington DC
I have very fair skin with pink under tones. I've tried the Fair and Fair Light and it's soooo orange! The formula is great, but not for those of us with light skin. Very sad.
I do love this product for the great all day coverage.
Jude from NJ
I use the product daily and I feel it's improving my skin. The only downfall is I need to use a finishing powder which is a step i didn't want.
not what I expected
Maki15 from illinois
It's medium to full coverage. It's completely Transferable and have me a lot of break outs
Loved it! Unfortunately caused breakouts
A girl from Davie, FL
I loved this foundation! Great coverage, looked flawless and has spf in it. Unfortunately caused me to break out so I will have to find something else that works well. I will say for the people not liking the way the foundation works, make sure to prep your face well with serum and moisturizer and wait for it to dry almost completely before applying the foundation. I like to apply mine with beauty blender. Has buildable coverage. I would recommend this only to people without sensitive, acne prone skin.
This is so amazing!
Brooklyn Middleton from Dayton, Ohio
I apply with a RT beauty sponge then put colourpop concealer on and set with laura mercuer powder and my skin looks flawless!