Rated 4.25 out of 5 stars
Most Helpful Positive Review New favorite concealer! Best I've used ever!
I got a sample of this because nikkietutorials raves about it, and now I see why! I'm definitely going back to purchase the full size! It covers dark circles so well and it help with your bags and wrinkles! Definitely a full coverage concealer!
Most Helpful Critical Review Great coverage BUT very little product in tube!!!!!
I really like this product. It is full coverage concealer and that is exactly what I am looking for. However, and this is a BIG however, I am very disappointed with the amount of product in the tube. Don't be fooled by the size of the tube because half of it is air! After opening my first tube, squeezing out all of the air, only half the tube had actual product in it. I thought "this must be a mistake" so I took it back to the store, received an exchange and the exact thing happened with my second tube. Both where brand new, in boxes and completely sealed. For the price I totally expected a full tube of product. The packaging is very deceiving!
Reviewed by 5664 customers Great coverage, lasts all day
Z from Houston, Tx
Tacky and hydrating, it stays still all day. I only use it under my eyes, and apply with my finger. I wouldn't recommend using any foundation under the eye (over this) but if you blend your foundation right under your eye, I'd suggest using a fixing spray to melt together. I never use powder as it settles in my fine lines quite harshly. & The tube lasts ages! Worth the price.
MN444 from Minnesota
I've ordered this product off and on for years. And every time I come back to it, I wonder why I ever left it. It is worth the money. It's line is so worth the money.
It helps with creasing too (I get it under my eyes and it is so annoying!). I use it under my eyes and as my real concealer too and it is great coverage
Under eye coverup.
Paula from Meridian
I've been using this under eye coverup for several years. Thank you for keeping this ptoduct on the shelf.
Dana D from charleston, sc
I was disappointed with this product since I enjoy the it brand so much. the concealer was very heavy and seemed to show all my fine lines under my eyes. It didn't blend well either. I would not repurchase.
Best under eye coverage
Ish from Queens
I've been using this product for years. You only need a small amount. It leaves a dewy look. I've tried others and the coverage is not the same. This is my go to I have dark under eye circles and this does the job to hide them.
Strawbeby from NYC
This is the most expensive product I have ever purchased, and I must say it works very well. The only issue is that it dries really fast, so instead of applying concealer on to my face all at once, I have to do it in small parts (I'm not sure if that makes sense). This is very full coverage, so I don't recommend using it on its own without foundation, because you will look a bit wacky 😂
I can't even pair it with my medium coverage foundation without looking silly.
I use the teeniest dot and it covers so much, so even though the tube is small, it will last you a long time.
Nice coverage súper drying
Ivy from WA
I was in love with the coverage. Made my under eyes disappear and it made my makeup looked good. But after 3 hours and removing it, my under eyes need extra hydration. Like, moisturizer, Vaseline, and under eyes mask for multiple days after just wearing it once. Now using it to cover up some marks in other areas that are not as sensible.
Old formula was better
Disappointed Moore from Bay Area, CA
I used to love this concealer. I was running out & IT Cosmetics was having a sale so I bought a whole bunch of this stuff. Only to find that they changed the formula. Now it is extremely tacky & doesn't blend as well. New formula creases like crazy. I used to blend it onto my eyelids but can't do that anymore. I cant believe I bought 5 tubes of this new formula.
I really like the coverage a small drop provided.
Jet from South KC
Under eye coverage
Too heavy, made my eyes look smaller
Tired_Eyes from Washington, DC
So I thought I would benefit from a hydrating concealer since my eyes have hollowed out significantly after growing older (I'm in my late 30s) and losing weight. Boy was I wrong.
Although this concealer covers up discoloration well, it is HEAVY. It feels as though your skin is being weighed down and compressed, like shrink-wrap. Also, if you're older and your eyelids don't have a perfect, smooth contour (read: you have fine lines and crevices), this concealer will exacerbate that. Other concealers have not made me look older like this one did.
I put this on my face and got depressed immediately after I looked in the mirror because it looked like my eyes had shrunk: they looked so much tinier than they usually do. I rinsed it off, applied some moisturizer, and looked a little more like myself. A concealer with a lighter foundation is much more forgiving for some people. Bye-bye to this concealer - it solves one problem and exacerbates another.
Lilackbush from Des Moines, IA
Not sure why any companies would continue to make concealer with this on the market. I've been using it for over 2 years. Sample from Ipsy lasted a long time, then bought a full size, back for another now. Lasts a long time. I use it mostly only under my eyes.
Best concealer I've ever used
JM from Nashville
This has a learning curve but once mastered takes no time at all to cover dark circles and imperfections. Lasts all day (I work 12 hr shifts) and doesn't settle in my wrinkles. Yeah!!! I have very dry skin so moisturizing is a must. A little dab of the concealer onto my hand and use my finger to press onto areas I want covered and blend. This is so much better than any other concealer I've tried. I would recommend matching your skin tone.
This works wonderful to cover anything to be concealed.
Happy Face from Salinas, Ca
Great product. Will buy again.
Emphasis on flaws
Cat from Las vegas
I am asian and don't have wrinkles to deal with yet, but I tried this under my eyes as well as on pimples... it brought out a lot of bumpiness under my eyes that I didn't know I had and my pimple looked flakey, but at least it covered up the redness from the inflammation.
I do love that you need SO little of this product to cover a lot of areas, but it emphasized flaws I never knew I had and made me look older.
Barkart from Colorado
A nice product. A little dab provides a lot of coverage.
I would buy this product again & again!!!
Nana from Gainesville, GA
I use under eye and foundation!
Great for dark spots!!!
Instant Clogged Pores
Jenny Lola from Vallejo, CA
Normally I use tarte and Bare Minerals concealer, but I wanted to try something specially made for under-eye bags. Well, this covers for sure, but my skin — and I have great skin — immediately broke out. Every place where I applied this concealer broke out! I've never had such a bad response from makeup before. This is just really thick, heavy duty coverage and is not for someone who normally uses more natural, gentler, or lighter makeup.
I am returning this and will never buy an IT product again. Ulta pushes this brand a lot and I thought I'd give it a try. Just not for me.
Settled into lines, didn't cover my eye bags
Sara from Redding
This stuff did not work out for me whatsoever. I tried applying with a brush and sponge but I got the same result. It separated, made my under eyes look waaay worse honestly. Wanted to love this but geeze, this made me a lot for insecure of my under eyes. Returning.
pixybrat from Louisville KY
I bought this because I'm almost 50 and only recently started truly caring for my skin. I no longer wear makeup everyday, but I do like to wear it when I get a chance. This has rave reviews and it may work for some, but I found it to be WAY too thick, heavy and difficult to spread. This caused it to settle in my fine lines. After I put a VERY light dab of finishing powder on it looked even worse and 2 hours later it started to really enhance my fine lines. I seriously barely dab my brush into the finishing powder because I know that powders can make you look older, but the rest of my makeup was fine, only beneath my eyes did I have trouble. I just think it should be a little more lightweight and spreadable. I wil not purchase again.
AComment from Big Sky
Perfect coverage for my dark under eyes!
Yes, this product is working better then expected!
Jo from Simi Valley
Kudos to the sales girl who helped me!!!
So full coverage
Hannah from Nc
Amazing for blemishes and under my eyes to hide the lines and dark circles
Definitely a fan of this product
Julie from King of Prussia, PA
I have dark circles under my eyes and this product covers them really well. It's light and doesn't feel cakey. I definitely would recommend this to many people.
OMG - this stuff is IT!
Tina from Florida
This stuff is the last thing I will EVER use for my under eye coverage. Instead of settling into fine lines around the eye, it literally makes mine disappear! It's waterproof and lasts all day. I was skeptical paying this much for such a small tube of makeup but a little goes a long way and it's most definitely worth it. My dark circles have finally met their match!
Very sticky, it wasn't for me.
JM from Ohio
Very sticky and the color wasn't for me. I returned it.