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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
Too Faced's Born This Way Undetectable Medium-to-Full Coverage Foundation is an oil-free foundation offering medium-to-full natural coverage.
Benefits
- Medium-to-full buildable coverage
- Oil-free
- Hydrating
- Long-wearing for up to 12 hours
- Photo-friendly/no flashback
- Non-comedogenic
- Cruelty-free
- Paraben-free
Key Ingredients
- Coconut water aids in delicately replenishing skin's moisture levels
- Alpine rose helps support skin's health & resilience
- Hyaluronic acid gives a smoother, more youthful appearance
Research Results
- 100% said this foundation blurred their imperfections*
- 100% said this foundation made their skin look absolutely perfect*
- 97% said this foundation provided natural coverage*
- *In a consumer testing panel of 30 women ages 18 to 35
Apply with fingertips, sponge, or brush. Start at the center of the face and work outward. Apply more to achieve desired coverage.
Porcelain: Water/Aqua/Eau, Cyclopentasiloxane, Glycerin, Aluminum Starch Octenylsuccinate, Isododecane, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Dimethicone, 1,2-Hexanediol, Alcohol, BHT, Butylene Glycol, Caprylyl Glycol, Cocos Nucifera (Coconut) Water/Cocos Nucifera Water, Diphenyl Dimethicone, Disteardimonium Hectorite, Ethylhexyl Methoxycinnamate, Ethylhexyl Palmitate, Hexylene Glycol, Lecithin, Magnesium Sulfate, Phenoxyethanol, Pistacia Lentiscus (Mastic) Gum/Pistacia Lentiscus Gum, Polysilicone-11, Potassium Sorbate, Propylene Carbonate, Rhododendron Ferrugineum Extract, Silica Dimethyl Silylate, Sodium Hyaluronate, Tetrahexyldecyl Ascorbate, Tetrasodium EDTA, Tribehenin, Triethoxycaprylylsilane, Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Online Only Free Max Plump deluxe with $35 Too Faced purchase (valid thru 2/1/25 or while quantities last)
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Questions
Ask a QuestionQ&A
Showing 5 out of 1330 Questions
- Q
Hi I used R250 in Make Up For Ever water blend foundation. It's discontinued but I was hoping you could tell me which shade to use. Swan was recommended by the shadefinder tool.
- Asked by Randee
- Official Answer By Too Faced - Brand EngageHi Doll... I would suggest looking at Seashell or Vanilla. Thanks :)Was this answer helpful to you
- Q
What is the next shade after "Almond"? I've been using almond for a year now but it looks too light on me and I need a slightly darker one.
- Asked by scarlett
- Official Answer By Too Faced - Brand EngageHi Pretty... The next shade up with a similar undertone would be Pearl or Porcelain. Thanks :)Was this answer helpful to you
- Q
I use Clinique Super Balance Silk Foundation in 08 Silk Canvas. What would be my best match?
- Asked by Joan
- Official Answer By Too Faced - Brand EngageHi Gorgeous... I would suggest looking at Natural Beige or Light Beige. Thanks :)Was this answer helpful to you
- Q
I use 29N light medium neutral in Face tape tarte which color would work best for me!?
- Asked by Elisa
- Official Answer By Too Faced - Brand EngageHi Pretty... I would recommend checking out the foundation finder at ulta.com. Thanks :)Was this answer helpful to you
- Q
I use revolution foundation in f10 which shade would you recommend???
- Asked by Helen
- Official Answer By Too Faced - Brand EngageHi Doll... I would recommend looking at Sand or Warm Sand. Thanks :)Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
My Beauty Routine Takes
- 23730 Minutes
- 11210 Minutes
- 591+ Hour
Best Uses
- 2675Full Coverage
- 2298Light To Medium Coverage
- 1723Normal Skin
- 1393Dry Skin
- 1159Sensitive Skin
Describe Yourself
- 3026Brand Buyer
- 1919Budget Shopper
- 8Combination skin
- 4Combination Skin
- 3Dry skin
Eye Color
- 895Brown
- 419Blue
- 259Green
- 243Hazel
- 37Grey
Skin Tone
- 635Light
- 585Medium
- 438Fair
- 137Olive
- 83Deep
Skin Type
- 836Combination
- 352Normal
- 281Dry
- 263Oily
- 155Sensitive
Most Helpful Positive Review
11/10 recommend survived falling accident
I fell 5 feet and hit a ledge then fell another 8 feet onto bricks, minus the dirt and blood my foundation still looked flawless! 😍
Most Helpful Critical Review
Somewhat drying, coverage isn't really there.
From a distance, this foundation looks great. But once you get up close, I can clearly see dry patches on my skin (around my nose and blemishes), as well as red discoloration coming through after two layers. I have combination skin and it is difficult for me to find a product that hydrates dry parts...
8157 results
Worth it
best coverage! goes amazing with the all nighter primer and setting spspray ,I've worn it on a night out and it did not move,love ittt
Very nice on my skin Recommend
Looks great !
I would buy this product again
Love how my skin looks so smooth and soft, I get many compliments from my friends highly recommend
The Primer Matters The Most While Using This
I'm not a huge makeup person: primer, foundation, concealer and mascara; that is all. I decided to give this foundation and the Born This Way Concealer a try. I have tried it with two different primers, the first Veil by Hourglass and the second the poreless liquid concealer by elf. With the first primer, this foundation stuck very well to my face, created great coverage, lasted all dat and I had an airbrushed look from far away but up close, very cakey and brought out my worry lines. The second primer, could not get this foundation to stick, would not blend very well, very sheer but I had a more natural look and my worry lines weren't packed full of the product. I apply my foundation with a beauty blender to give more context. So, is the product worth the money? It really all comes down to the primer you use and if you are looking for a more lightweight/sheer look or something heavier. I can work with this for now but I will more than likely choose something else once I have finished this bottle.
Born This Way (Chai)
Awesome make-up which match perfectly with my skin tone. The cost is worth it!