Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
In stock and ready to ship
Usually ships out in 1-2 days
Free shipping on all orders for members. Must be signed in.
Summary
Highlights
Achieve a healthy-looking, sun-kissed glow (without the UV rays) and create the perfect base for makeup with Well People's Bio Bronzing Priming Serum. This lightweight primer serum hybrid works to impart your skin with a subtle bronze while gripping makeup for a long-lasting look.
Benefits
- Bronzing primer serum nourishes skin & imparts a healthy-looking glow
- Works as a face primer to grip makeup for long-lasting wear
- Weightless formula has a non-greasy feel
- Enriched with plant-based ingredients like hydrating aloe juice, quinoa-derived peptides & a silicone alternative
- Buildable formula can be worn multiple ways: alone for an all-over glow, under makeup as a face primer, or mixed with your moisturizer or foundation for a soft, bronzy look
- Ideal for a wide range of skin tones
- Dermatologist-developed; Well People is both PETA Cruelty Free & Leaping Bunny certified with 100+ EWG Verified products
- Well People is proud to partner with Fair Trade USA & manufacture products in Fair Trade Certified facilities; look for the Fair Trade Certified seal on your Well People product
Key Ingredients
- Aloe juice helps hydrate, soothe & replenish skin
- Quinoa-derived peptides are rich in essential fatty acids, minerals, amino acids & antioxidants
- Silicone alternative, a plant-derived primer that helps create a smooth base for makeup
Formulated Without
- Parabens
- Avobenzone
- Oxybenzone
- GMOs
- Phthalates
- Sulfates
- Synthetic fragrance
- Phenoxyethanol
- Dimethicone
- Petrolatum
- PEG
- Propylene Glycol
- Mineral oil
- Talc
- Nanoparticles
- Thousands of other potentially toxic ingredients
Item 2631802
Apply serum with fingertips after your skincare routine and before concealer or foundation. Mix with your favorite complexion or skincare products for a bronzing boost.
Water (Aqua), Coco-Caprylate/Caprate, C9-12 Alkane, Glycerin, Mica, Candelilla/Jojoba/Rice Bran Polyglyceryl-3 Esters, Glyceryl Stearate, Tocopherol, Avena Sativa (Oat) Kernel Flour, Aloe Barbadensis Leaf Juice, Citrus Aurantium Dulcis (Orange) Fruit Water, Chenopodium Quinoa Seed Extract, Brassica Campestris/Aleurites Fordi Oil Copolymer, Cetearyl Alcohol, Sodium Stearoyl Lactylate, 1,2-Hexanediol, Hydroxyacetophenone, Ammonium Acryloyldimethyltaurate/VP Copolymer, Polyacrylate Crosspolymer-6, Maltodextrin, Phytic Acid, Tin Oxide, Sodium Hydroxide, Aluminum Hydroxide, Potassium Sorbate, Sodium Benzoate. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77499).
Ingredients may change or vary from time to time. Please refer to the packaging of the product you receive for the list of ingredients in your particular product.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Great as a bronzer for that "no makeup" makeup look
Skin type: Combination/ Oily Skin tone: light-medium with a warm olive undertone Problem areas: enlarged pores, moderate texture, uneven skin tone, dark marks/hyperpigmentation [I received this product for free in exchange for my honest review.] Here's my absolutely honest review, and I will never...
Most Helpful Critical Review
Hmm not sure
Lightweight serum, silky feel, light the instructions say to wear it directly on skin can wear alone or as a base for foundation. I have coffee colored skin with some discoloration and light acne, this is not a product I would wear alone without any makeup, I would not say it provided me with any "s...
387 results
Light on my face
Submitted as part of a sweepstakes entry
Reviewed at
I had never used bronzing priming serum before. It was easy to apply and gave me a subtle shine! I love how it's plant based and also feels light on my face!
Never knew I needed this
Submitted as part of a sweepstakes entry
Reviewed at
This is a really useful way to add depth to your makeup routine, I used it to "under paint" as a base before foundation and it looked so good! The formula is smooth and light and the color was perfect!
Clean beauty bronze
Verified Reviewer
Submitted as part of a free sample program
Reviewed at
Love this brand! Love clean beauty and knowing it's better for me. I love the instant bronzey glow and how easy it is to blend in.
Fair Skin Approved Bronzing Drops
Submitted as part of a sweepstakes entry
Reviewed at
Cute packaging! Didn't feel drying. Color not too dark for the fair skinned girlies. Definitely do not need a lot. I've tried a few bronzing drops and they're all always too dark for me, but this one actually worked for my lighter complexion. Dewy, slight shimmer finish!
Glow
Submitted as part of a sweepstakes entry
Reviewed at
This lightweight primer serum hybrid works to impart your skin with a subtle bronze while gripping makeup for a long-lasting look. Bronzing primer serum nourishes skin & imparts a healthy-looking glow.