Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
Offers
Yay! You are earning rewards points on this purchase.
Summary
Highlights
MAËLYS B-FLAT Belly Firming Cream is clinically proven to fade the look of stretch marks and target the look of loose skin on the belly. It's crafted with invigorating Brazilian Peppertree extract to smooth the look of fatty skin & Bentonite, an oil-absorbing clay, to help visibly improve skin tone.
Benefits
- Fades the look of stretch marks
- Promotes a smoother looking belly
Research Results
- Clinically proven to decrease the look of stretch marks.
- Clinically proven to promote smoother-looking belly skin.
- *Based on a 56-day clinical trial with 28 participants.
Key Ingredients
- Formulated without: Parabens, SLS, and Phthalates.
- Bentonite Firming Complex: A potent blend of nourishing Avocado Extract, hydrating Shea Butter, and oil-absorbing Bentonite Clay, that is shown to help diminish the look of stretch marks and visibly firm the skin.
- Brazilian Peppertree: A plant extract that helps invigorate the skin and is proven to smooth the look of fatty skin.
Item 2560649
Apply a generous layer to stretch marks and loose skin in the belly area. Massage into the skin in circular motions until fully absorbed. You may start to feel a warming sensation, that's totally normal! If you're not into the tingle, we recommend waiting at least 20 minutes after a shower before applying. Use twice a day for best results.
Water (Aqua), Hydrogenated Polyisobutene, Glycerin, C12-15 Alkyl Benzoate, Stearyl Alcohol, Caprylic/Capric Triglyceride, Acrylates Copolymer, Cetyl Alcohol, Dimethicone, Squalane, Butyrospermum Parkii (Shea) Butter, Theobroma Cacao (Cocoa) Seed Butter, Tocopheryl Acetate, Sodium Hyaluronate, Bentonite, Propylene Glycol, Butylene Glycol, Bisabolol, Paullinia Cupana (Guarana) Fruit Extract, Schinus Terebinthifolius Seed Extract, Persea Gratissima (Avocado) Fruit Extract, Butyrospermum Parkii (Shea) Butter Extract, Triticum Vulgare (Wheat) Germ Oil, Ethylhexylglycerin, Ceteareth 20, Phenoxyethanol, Vanillyl Butyl Ether, Chlorphenesin, Sodium Hydroxide, Sodium Carbonate, Fragrance (Parfum), Geraniol, Hexyl Cinnamal, Linalool, Yellow 6 (CI 15985),Yellow 5 (CI 19140), Red 33 (CI 17200).
This brand is excluded from most Ulta Beauty coupons.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Questions
Ask a QuestionQ&A
Showing 20 out of 40 Questions
- Q
How long do you use it for? Do you have to keep using it to keep the results or can you stop once it works?
- Asked by Court
- Official Answer By MAELYS - Brand EngageGreat question! 💕 For best results, we recommend using B-FLAT consistently. Like with most skincare, continued use helps maintain the results over time. ✨Was this answer helpful to you
- Q
Can I use this product on other parts of my body (other than my stomach) that have stretch marks?
- Asked by Reese
- Official Answer By MAELYS - Brand EngageGreat question! 😊 B-FLAT is specially formulated for the tummy area, but we’ve got targeted treatments for other areas too! Let us know which area you're looking to treat, and we’ll help you find the perfect match for your needs. 💖Was this answer helpful to you
- Q
How many ounces in the bottle?
- Asked by L
- Official Answer By MAELYS - Brand EngageGreat question! 😊 Our B-FLAT comes in a 100 mL (3.38 fl oz) bottle. 💕Was this answer helpful to you
- Q
Can i use it on my neck
- Asked by Miranda
- Official Answer By MAELYS - Brand EngageB-FLAT is designed for the tummy, so for the neck area, we recommend B-POISED! It’s clinically proven to smooth the look of wrinkles and firm the skin on the neck & décolleté for a more youthful look. 💕✨Was this answer helpful to you
- Q
Does this B-Flat help the appearance of surgical scars on the tummy?
- Asked by M.O.
- Official Answer By MAELYS - Brand EngageB-FLAT may help improve the appearance of surgical scars, but it’s important to only apply it on fully healed skin. 💖 We’ve heard from other customers who’ve seen improvements in the look of their scars with consistent use. As always, we recommend doing a patch test first when trying any new product! 😊Was this answer helpful to you
- Q
Is this specific product vegan?
- Asked by A
- Official Answer By MAELYS - Brand EngageYup, B-FLAT is totally vegan. 😊Was this answer helpful to you
- Q
Can I shower an hour after applying? Or will that reduce effectiveness?
- Asked by Sarah
- Official Answer By MAELYS - Brand EngageGreat question! For best results, it’s ideal to shower first and apply on dry skin. If you can’t, wait a few hours after showering before applying. Just a heads-up, applying on damp skin right after a shower can make the warming sensation stronger! 🔥😊Was this answer helpful to you
- Q
How do you recommend using B FLAT and RELURE together? My main skin concern is loose skin on my belly postpartum. Should i be using B TIGHT on my belly too?
- Asked by J
- Official Answer By MAELYS - Brand EngageFor a powerhouse combo, use RE-LURE first, let it fully absorb, then layer B-FLAT on top—perfect for targeting that belly. B-TIGHT works wonders too, but it’s not focused on the belly area specifically. You’ve got this! 💪✨Was this answer helpful to you
- Q
In many of your answers you talk about the results of clinical trials. Where can I read (please provide a link) these very results?
- Asked by יורי
- Official Answer By MAELYS - Brand EngageYou can check out the reviews on our website, and you’ll also find honest feedback from real women who’ve tried it here on the ULTA's product page too! 💕Was this answer helpful to you
- Q
Which one do I use for cellulite all over my thighs front and back of them?
- Asked by LV
- Official Answer By MAELYS - Brand EngageB-FLAT is more for the tummy area. For cellulite on the thighs, we recommend checking out B-FOXY & B-TIGHT! 💕Was this answer helpful to you
- Q
How long should we wait to apply Get Dreamy after applying B-Flat?
- Asked by Me
- Official Answer By MAELYS - Brand EngageOoooh, we love a good skin combo! We recommend applying B-FLAT first and waiting until it fully absorbs before pairing it with GET-DREAMY. 🌷Was this answer helpful to you
- Q
Can you use this at the same time with B-Dreamy?
- Asked by Grown and sexy
- Official Answer By MAELYS - Brand EngageOoooh, we love a good skin combo! We recommend applying B-FLAT first and waiting until it fully absorbs before pairing it with GET-DREAMY.💖Was this answer helpful to you
- Q
Can you use b-flat and get dreamy at the same time?
- Asked by Rose
- Official Answer By MAELYS - Brand EngageYes, you can definitely use B-FLAT & GET-DREAMY together! 💖 They complement each other perfectly to firm, smooth, and tighten your skin for that extra boost! Just make sure to apply B-FLAT first and allow it to fully absorb before layering on GET-DREAMY. Enjoy your skincare routine!✨Was this answer helpful to you
- Q
Is the picture in the description with the circles around the belly button an actual before and after? That person experienced that drastic of a change in 30 days?
- Asked by Kimberi8463926
- Official Answer By MAELYS - Brand EngageYup! You may also want to check out our clinical reviews to get a better idea of the amazing transformations! ✨ Remember, results can vary, but we’re so excited for you to experience it for yourself! 💖Was this answer helpful to you
- Q
Which product is best for loose/stretched skin from weight gain and then weight loss: the B flat or Get dreamy or something else?
- Asked by Met my goals
- Official Answer By MAELYS - Brand EngageBoth B-FLAT and GET-DREAMY target the look of loose skin, but they work a little differently: B-FLAT is clinically proven to firm the belly and fade the appearance of stretch marks, making it perfect for post-weight change areas. On the other hand, GET-DREAMY is an overnight body whip that helps smooth and tighten curves while you sleep. For more targeted tightening on the belly, B-FLAT is a great choice, but you can also combine both for a more powerful routine. 💞💪Was this answer helpful to you
- Q
How long should we wait to apply Get Dreamy after applying B-Flat?
- Asked by Me
- Official Answer By MAELYS - Brand EngageOoooh, we love a good skin combo! We recommend applying B-FLAT first and waiting until it fully absorbs before pairing it with GET-DREAMY. 🌷Was this answer helpful to you
- Q
Can you use this at the same time with B-Dreamy?
- Asked by Grown and sexy
- Official Answer By MAELYS - Brand EngageOoooh, we love a good skin combo! We recommend applying B-FLAT first and waiting until it fully absorbs before pairing it with GET-DREAMY.💖Was this answer helpful to you
- Q
Can you use b-flat and get dreamy at the same time?
- Asked by Rose
- Official Answer By MAELYS - Brand EngageYes, you can definitely use B-FLAT & GET-DREAMY together! 💖 They complement each other perfectly to firm, smooth, and tighten your skin for that extra boost! Just make sure to apply B-FLAT first and allow it to fully absorb before layering on GET-DREAMY. Enjoy your skincare routine!✨Was this answer helpful to you
- Q
Is the picture in the description with the circles around the belly button an actual before and after? That person experienced that drastic of a change in 30 days?
- Asked by Kimberi8463926
- Official Answer By MAELYS - Brand EngageYup! You may also want to check out our clinical reviews to get a better idea of the amazing transformations! ✨ Remember, results can vary, but we’re so excited for you to experience it for yourself! 💖Was this answer helpful to you
- Q
Which product is best for loose/stretched skin from weight gain and then weight loss: the B flat or Get dreamy or something else?
- Asked by Met my goals
- Official Answer By MAELYS - Brand EngageBoth B-FLAT and GET-DREAMY target the look of loose skin, but they work a little differently: B-FLAT is clinically proven to firm the belly and fade the appearance of stretch marks, making it perfect for post-weight change areas. On the other hand, GET-DREAMY is an overnight body whip that helps smooth and tighten curves while you sleep. For more targeted tightening on the belly, B-FLAT is a great choice, but you can also combine both for a more powerful routine. 💞💪Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
Describe Yourself
Skin Type
Most Helpful Positive Review
I've been using this for
I've been using this for a month now and it has definitely smoothed the skin on my abdomen and love handle areas- it is basically youthful again, which is such a wonderful feeling :blush: I didn't have dark stretch marks before, just residual thin, loose skin that had been stretched out and never re...
Most Helpful Critical Review
Good product, 3.5/5 stars
I saw B-Flat advertised online, and thought I'd give it a shot. You can see from the picture, that after one month of using this morning and night, there is some evidence of lightening of my stretch marks. I wouldn't say it has tightened my skin at all, but it's a lovely moisturiser that has made my...
8092 results
I would buy the product ahain
So am a week in and this cream does have a burn but you can feel it working .
Shocked…
I recieved this on Tuesday and have been using it as directed. The first application i was horrified because it burned (or felt like) so badly. I checked to make sure i wasnt having an allergic reaction and promptly found somethibg to take my mind off of it. I look forward to the feeling now. Ive seen great change in little time. I worry about it being pricey because its a small amount for proper application BUT it works so well i will continue to use it. Question is…. Does it work long term? What happens when i have achived the reaults i want. We will see.
Don't bother
This stuff burns bad.Then I starting itching right after.It has a pleasant smell tho.This is too expensive of a product for me to put up with the burning and itching.I most definitely don't recommend.
Doesn't work
Gets hot but thats all it does. No improvement noticed in my before and after pics after using the entire tube.
I will buy again!
Been using the the for just over a week and already noticing a difference in my midriff area.