Rated 4.19 out of 5 stars
Most Helpful Positive Review I love it!!
I don't even know where to start. I hated concealer when I was younger because it was streaky and would melt off. I'm turning thirty in November and I rarely ever wore concealer-- I never realized how much of a mistake I was making. I did a lot or research before trying this and I love it so much. It doesn't take much to cover my huge dark circles and it doesn't streak cake or pack into creases around my hooded eyes. I have oily, acne prone skin and this takes care of blemishes like whoa. I'm probably going to start using a little as a highlighter because of how much I love it. It feels light and smooth and not at all greasy. I set it with Maybelline Got Me loose powder. I'll include a picture of me without concealer.
Most Helpful Critical Review Poor packaging
The product itself is great, however, the tube it comes in is defective. The clicker that you turn to make the concealer come out will stop working and it's impossible to fix. I'm on my third one now. I love the product but it's completely useless if I can't even use it due to the faulty mechanism on it. Unfortunate.
Reviewed by 3361 customers Favorite concealer!
Kiki from Detroit
This is my favorite concealer that I've tried and I tried a lot. I even like this better than the tarte shape tape concealer.
Great stuff will purchase again*!.
Aromdee honey from Fayetteville n.c.
Thick coverage but looks light weight
Jen from Mexico mo
It's the best thing since sliced bread! Perfect for the under eyes and blemishes. You can wear it on top of your fountain, as a fountain, or just a little something to put under your eyes on a lazy day! You will not regret getting this product.
Would definitely buy this again!
Raina from Bay Area
This concealer goes on smoothly and lasts all day without getting streaky and cakey. This is my new favorite concealer, it brightens the eye area and the applicator is very easy to use!
Not what I expected
Lina from Texas
I wanted to love this concealer because it's well known and loved but I found that it's not full coverage and it dried a bit under my eyes.
No coverage of my dark under eye circles
Meg from Dallas
Concealer seem thin. Did not give much coverage
Smooth coverage, doesn't cake
Miss Marie from NY
The packaging/applicator is good for spot coverage, it is super convenient when I need a quick touch-up before an online meeting and I don't feel like putting on a full face of makeup. For my under-eye circles, i find that it works better if I apply a corrector directly on the circle under by puffy area with a small brush, then stipple the Instant Age Rewind Concealer over the entire under-eye area to even out the color. If I don't do that, the dark circle isn't minimized. But if you don't have that puffiness like I do, i think this would provide good coverage. Took off one star because I wish the applicator tip was just a tad smaller for more precise application.
Good but not full coverage
Sydney from Portland, OR
Blends nice, "cool ivory" is a good shade with enough pink undertones it doesn't look ashy- the only reason I'm not giving 5 stars is because it's not full coverage, it builds up to medium at best.
My favorite concealer
Nina from Illinois
I've tried a lot of concealers and this one is my absolute favorite. It's affordable and it covers my dark circles
Best Under Eye Brightener
JGurl from Dallas TX
I tried to find the right shade but ended up just liking the 'brightener' the color really does do what it says ;brightens your eyes up.
maddy from Tacoma
doesn't spread around very easily. the coverage is OK, definitely takes some work to make it look even. also felt like there wasn't a lot of color options for skin tones
not everyone has a nickname from New York
It's a good concealer and for the price, you can't beat it. Use the virtual try on feature to find a color match.
Really does cover up age spots and dark spots.
Toni the Tiger from Shreveport, La
The sales lady told me to let the product sit for a few minutes before applying my foundation. Before using this canceler, the age spots would still show through. Sometime when going to the Gym, I just cover up the age spots and don't even have to have the foundation.
I FINALLY found a product that hides my dark circles!
Gen from South Bend, In
Put under my eyes, blend into cover and look SO much better!
Caroline from Lexington
i've been using this concealer for about three years. the coverage disappears some when you set it with powder and the concealer clings to dry skin making it look horrible. if you don't have purple or bluish toned under eyes this would work fine for you.
Instant Age Rewind Eraser
Mellow from Joliet, IL
I heard great reviews on this product. Since I have aged, I have wrinkles under my eyes and crow's feet. Not so much dark circles. As long as you put moisturizer, a face or eye primer under your eyes as a base, this product does blur out the wrinkles for me. I used warm light (#115) and I am a light to medium skin tone. I then close with a setting powder on top to keep it in place. Like it very much!
Yes I would buy this product again.
Maridsa from Akron ohio
Blends very well
It leaves ashy undertone for women of color
Lily from Charlotte,NC
It's not worth it !! Do not buy !!! Also the dark shades leave an orange after tone on your skin . I absolutely hate it !
1stm8 from Michigan
I've been using this product for years. I like the applicator and how the product is dispensed. It's easy to apply under eye and gives just the right amount of coverage or highlight.
love the applicator because it allows me to blend it in
Middleagedmomma from Colorado
even out my complexion
Happywithpurchase from Chicago
The texture and coverage are good, and the product is reasonably priced.
Lilly from Kennewick, WA
I tried this concealer with and without the sponge applicator; applying with a beauty blender, brushes, and my fingers but the coverage was still so sheer. You could still see the purple undertones on my eye bags. It seems like I'm crazy or something because everyone else loves to rave about this concealer...
Yes, it really is good
Dee from Los Angeles
Pretty much every time I buy something from Ulta, I throw one of these in my cart, too. I don't want to run out. This goes on smoothly, blends nicely, and doesn't leave creases.
Does NOTHING for eyecircles
Nika from CA
There is really nothing good about this. It's not hydrating, yet it doesn't set in place and creases really quickly. I've tried multiple shades and the coverage is non existent. And the packaging sucks! If you have any actual discoloration or dark circles this won't do anything for you. I recommend ELF Camo concealer (both the matte/satin work well on my dry skin), Maybelline's FaceStudio Master concealer, and the Loreal Infallible Full Cover concealer for some good drugstore options.
i'll never use any other concealer
pixie from yuma
BEST CONCEALER IVE EVER USED!!!