Rated 3.71 out of 5 stars
Most Helpful Positive Review would buy again
Listen. I love elf. coming from a very poor back round, elf makes amazing affordable products. Heck, some of their products are only $1! But, first here are some things makeup enthusiasts like myself may or maynot full enjoy. First, really Ulta! You aren't offering all the shades that this line has for this product? And the shades that you are not offering are the deeper ones. Disappointing. Anyways, the cons.
1: It has a little less product in the container than average brands offer. this has 0.87 ounces, when most foundations have 0.90 - 1.00 ounce.
2: It has a VERY slight smell. If you have a sensitive nose, this might be a problem. I personally am not bothered by it.
3: It can get a little bit shiny throughout the day. nothing too drastic.
Other than that, it is amazing! Good natural, dewy coverage. It is buildable as well! Blends effortlessly and PERFECTLY!
Most Helpful Critical Review It's okay... I can't with this shade range though
I almost NEVER were makeup so I'm sorry it I don't use the right makeup terms...I like how this product felt on my skin.I have EXTREMELY sensitive skin, which is why I chose elf because they were also vegan! I assumed it might have way less chemicals in it then a none vegan brand.It is definitely lightweight and easy to blend.The coverage seems to be good and I like the texture, the texture is dead smack in the middle of thick and runny.The product is definitely semi matte, not to drying but not over oily. The pump is fine.I can't speak on how long it last and how it holds up during a busy day because I refuse to go outside with a face that doesn't match my body which leads me to my biggest irritation! The color ranges or color choices are horrendous. I definitely had to go in stores to find a better shade because ulta online surely didn't have a lot of options even then though I got the wrong shade. I am SO TIRED of searching for my shade, the shade searching process is making the "wearing makeup" a not so fun experience for me. It's so irritating! I feel like colors on the box, in the bottle, and even the color names are misleading. When a color seems to look like a nice tan like or brown color it drys on my face making me look like a ghost. There's just NOT a good selection of in between shade colors. I want to like elf so bad because they are vegan AND AFFORDABLE. Most vegan brands out there are around $30 to $40 for just ONE foundation. I'm a very cheap and budget friendly person so that isn't going to work for me.Any other vegan and budget friendly foundation had not to great reviews.I'm thinking about try "the ordinary" brand.They seems to have decent in between colors.I going to try just mixing my foundations from elf and see how that turns out but I was trying to avoid that because like I said I NEVER do my makeup I'm super simple and lazy when it comes to makeup.If I'm in a rush I don't want to be needing to mix anything.Just needs work on color selection!
Reviewed by 411 customers Perfumed Nightmare
Jenni from Massachusetts
The first thing I noticed was the strong perfume smell. I went forward with applying it, thinking if would dissipate, especially once I used my regular setting powder over it. Nope! Within a half an hour, I was developing a headache from the perfume. I kept wearing it anyhow, just so I could write this review for you, hahaha! The perfume does not wear off. It's awful. It bothered me the entire time I wore it. This will go in the trash! It's a shame because it feels very nice on, and the color I purchased is a good match for me. A really nice product ruined with unnecessary perfume additives! :(
V from Riverside
This foundation is heavily fragranced. It broke me out around my chin area.. I only tried it on for three times and I can't do it. Coverage is nice... medium buildable! I used my brush to put foundation on.
In love with my Elf!
Yutzukiie from Chicago Illinois
It is perfect for my combo skin, the under tone is amazing! Just looove it, it's like second skin!
DO NOT DO IT
Christina B from New Jersey
I didn't listen to the few poor reviews and I wanted to love it sooo much ! But it's so thick and does not blend ! After a very short time on my face, it was blotchy and falling off! I love ELF but not this product !
I love it
Niamarie from Pasadena
I love this foundation it's so smooth but it's low key hard to blend.
Smelly Not for sensitive skin
Craftygirl_nic from Michigan
I had high hopes for this. The first thing that hit me it's the over done perfume smell. I figured it'd eventually settle, I was wrong. The coverage is lacking and I noticed after I applied one coat my under eyes broke out in a rash.... normally fragrance only upsets my nose not skin. Not a happy camper :(
Yee from brf wis
It's perfect but I ordered the wrong shade lol. Next time I'll get it. Great for price.
Kaitlyn from Chattanooga
It's definitely good for the price!! It's really not even bad it clams to be medium coverage and it is. It wears through the day pretty well and looks good on the skin. I'd buy again!
i will buy this product again but i will get the next shade
candy from Ga
the make up goes on so smooth and covers really well.
My favorite 😍
Veiki from New York NY
the best foundation
Amber from GA
Great product, it does have a smell to it but its not a strong make up smell more as a perfum smell.
Great affordable foundation!
Fatbluntking from SEA
If you're looking for a medium coverage foundation for a cheap cost, look no further! I think the shade range in this line is pretty great. (Snow Cool Pink Undertones is my perfect shade) If I don't let my moisturizer and spf dry before putting this on, it can kinda give that "sitting on the skin" look so be mindful of that if you're curious about trying this out!
I would buy this product again.
Roni from Raleigh, NC
Amazing foundation! It blends in very well using
Ashley from New Jersey
I found my perfect foundation! (no pun intended) It goes on so beautifully, evens out my skin tone, doesn't hide my freckles (which was a must, cuz I love 'em), and didn't make my skin feel dry or heavy. Highly recommend!
Definitely worth the money
PJ from Madison
Very satisfied with the cost but not the coverage and length it stays on. Had to experiment with another cosmetics line setting powder in addition to the E.L.F. hydrating powder and that seemed to do the trick. Now it stays and lasts all day and into the night. I love it! Trendy but not to "young" looking for an older professional to use.
I have bought this foundation a few times now and enjoy it.
Patty from Redmond
I apply the product with my fingers or a foundation blush. I use a foam tool for blending too.
Sherry from Williamsburg VA
Great shaded for me, really nice on the skin and last a long time
Recommend for beginners!
Katarina from Lexington, Kentucky
I recommend for any beginners, if you're looking for something with better coverage, this may not be for you. It is described as medium coverage but it's definitely light coverage. Still great for a natural look < 3
I absolutely love this,great coverage, lite weight
Dee from OH
I wear this when I want to feel extra special! I have very uneven skin tone so the coverage is important to me. But I don't want to feel like I'm wearing foundation. It is very Matt tho, so I buff translucent mineral powder on as a finished touch.
Wanted to love!
Ginx from Houston, Tx
I got the shade Natural and it was actually a perfect match for me and I loved the finish of it but I forgot to check the ingredients In it and my skin is sensitive to fragrance giving me breakouts so I had to return it. Wish companies would just stop adding fragrance to their foundations it's so unnecessary :(
Good foundation but weird smell
Liv from MA
This is a great product. Medium light coverage and non cakey, but it has a really strong fragrance. That's my only complaint. Otherwise it has a beautiful finish, and goes on the face really well
In love with this foundation!!
Bri from Mcallen, Tx
I have been using Tartes $50 foundation and decided to try this one for fun and because I was tired of spending a whole lot of money on makeup but I definitely loved it and it gives such a nice FULL COVERAGE matte finish look!
Alma from Ga
The coverage is great. It doesn't feel drying. I would recommend testing at the store bc the shade it looks like is not the color once it's on the skin.
Jo from Las Vegas
I have sensitive skin and have not bought foundation in years because the last time I used foundation I kept breaking out. I got this and wore it for several hours and it did not cause my skin to break out and it also did not cause my skin to itch. I love it and will continue to repurchase.
Shocked by reviews
Bobby from Alabama
So I have been using this foundation for about two years. Maybe been through about 5 bottles. I get the shade vanilla which works great for me in the winter and when I'm not tanner. I think the first thing I love about this foundation is the range. Being olive skinned, finding an undertone is really hard for me and they have it. I have oily skin and acne prone. I find that if I don't have a good powder I'll have to blot or add more powder to take away the shine. I think you can achieve a dewy or more matte look with this foundation depending on what you want. The coverage is buildable. There is fragrance but it's not bothersome. I think this is a great day to day foundation and I will always go back to it. I'm a little shocked by the bad reviews this foundation has, they are from other oily skinned people but I don't mind if I'll get a bit shiny bc I can just blot. It stays in place for me and wears really well though out the day and it's super versatile. I would say give it a try no matter what your skin type is!