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Positive Impact

Brands that do good deserve a special spotlight. Through Conscious Beauty at Ulta Beauty™, we're highlighting brands that have giving at their core. Your purchase goes the extra mile—supporting things like donation programs and community involvement.

Brands making an impact

Giving back is central to what they do.

Earth Harbor

With their Sustainability Transparency Program, Earth Harbor is a pioneer in conscious skin care. Founded by a toxicologist and herbalist, they are climate neutral, plastic negative and 1% For The Planet® certified. In 2022, they launched a 100% plastic-free option along with refills. Earth Harbor sets new standards in sustainable skin care by holding meaningful certifications, conducting rigorous testing and locally sourcing packaging and many ingredients.


Since 1994, MAC has donated every single cent of every VIVA GLAM Lipstick sold to local organizations supporting healthy futures and equal rights for all. With the support of its makeup artists and fans alike, MAC has raised over $500 million, helping more than 19 million people globally each year.


As an esthetician-led brand, PEACH & LILY believes that estheticians serve a vital role in the skin care industry and that the Black, Indigenous and People of Color communities are underrepresented as estheticians. As part of PEACH & LILY’s ongoing commitment to uplift the BIPOC community, the Peach Skincare Academy Mentorship program serves the BIPOC community of estheticians and esthetics students to help enhance their careers in esthetics.


The brand’s work with Vitamin Angels® has helped women from vulnerable communities across the world gain access to prenatal supplements and nutrients for infants and young children. Through CleanHub, DERMA E led the recovery and collection of more than 10,000 pounds of ocean-bound plastic while creating sustainable jobs in the global south.

Adopting sustainable business practices to lessen the impact to our planet, supporting equal rights for all and providing mentoring and support to underrepresented and vulnerable communities are just a few of the ways our brands give back.

Conscious Beauty at Ulta Beauty™ standards do not apply to products on clearance.