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About Ulta Beauty

We have been visionaries since day one. Seeing possibilities is what we did when we first created All Things Beauty, All in One Place® — a store experience that connected with how beauty lovers actually shopped. And it forever changed the game.

The Possibilities are Beautiful®

Our goals—Celebrating the role of beauty in our lives. Redefining how beauty is portrayed like in our Beauty & campaign. Supporting trailblazing causes. And driving more meaningful purpose for our brand, our company and our guests. Together, we will change what beauty means to the world.


To be the most loved beauty destination of our guests and the most admired retailer by our Ulta Beauty associates, communities, partners and investors.


Every day, we use the power of beauty to bring to life the possibilities that lie within each of us — inspiring every guest and enabling each associate to build a fulfilling career.


We work toward our vision and mission with our values at the heart of everything we do.

Respect & Safety

We at Ulta Beauty strive to create an environment every day that is safe and welcoming for our guests, brand partners and our associates.

On our path to be the most loved and admired retailer we truly believe beauty and self-care is for everyone.

As a guest in our store, we ask that you respect our mission in creating a safe and inclusive environment for other guests to shop and our associates to work.

We are proud of our company and the culture we have built and continue to grow.

Why you’ll love shopping with us

We know our guests love the thrill of discovery, the rituals of self-care and the fun of self-expression. Our community represents all ages, genders, skin tones and abilities.

Why you’ll love working with us

Our associates are at the heart of everything we do. We work hard to create a one-of-a-kind culture that ensures personal and professional satisfaction and where everyone can be their authentic selves.

Team insights

  • 22,000+ new jobs created across the country since 2015

  • 45,000+ store, distribution center, and corporate associates

  • 92% of our associates identify as women


  • Forbes Best Large Employers (2021)

  • Forbes Best Employers for Diversity (2021)

  • Forbes Best Employers for Women (2021)

  • Diversity Inc Noteworthy Companies for Diversity (2021)

  • Fast Company Top 10 Most Innovative Companies in Retail (2021)

More to explore

Diversity, equity & inclusion

Because beauty is for everyone.

Corporate responsibility

Leaving a positive legacy for our world.


For those who love beauty as much as we do.