Seriously??

For real

There was a lot of false advertising. The Ulta people responding to post have no sympathy and the reason they don’t is because they knew the entire time how it was going to be. They knew the rules but wanted us to figure it out. An influencer posted that we shouldn’t be upset because we get rewards throughout year depending on status. Ha

Wow that sucks, idk this company they used for the queue and purchase, but I expected a clear representation of if I was getting a ticket or not. This fake queue that some people hard registration codes for while other did not was not a good move for @Ulta

Yup my sister just bought 3 masterclass tickets right now

My theory is that it was a publicity stunt. They knew who they wanted there. They made us feel included because it created hype, engagement, free publicity, and even traffic to their site which leads to profit to some degree. I mean think about it, a lot of people most likely bought more than usual these days due to the event. Big companies feed off of people’s emotions. It’s just the way it is these days unfortunately. I wish some companies would stick to their core values. Times like this make you wonder if we ever mattered at all. Nowadays it’s all about the influencers. It’s just sad.