Tab through the images or use the previous or next buttons to navigate each product image
In stock and ready to ship
Usually ships out in 1-2 days
Summary
Discover IT® Bye Bye Foundation - your first-ever full coverage moisturizer from IT Cosmetics that gives you the power to say 'bye bye' to traditional foundation! Featuring proprietary 3D Skin Flex Technology, this color-infused moisturizer uses flexible pure color pigments that 'float' over lines.
Features
- Discover IT® Bye Bye Foundation is your first-ever full coverage moisturizer from IT Cosmetics that gives you the power to say ''bye bye'' to traditional foundation!
- Protects skin with SPF 50+ broad-spectrum physical sunscreen
- Helps increase the absorption and efficacy of your other skincare products
Benefits
- Revolutionary full coverage moisturizer with 3D Skin Flex Technology delivers weightless full coverage with a natural satin finish
- 7 key fermented ingredients work to increase absorption and efficacy of skincare
Apply 1-2 pumps to clean skin using your favorite IT Cosmetics makeup brush or fingertips, either on top or in place of your skincare products.
For best results, apply starting at the center of your face, then smooth and blend outward for a hydrating, fresh finish.
Active Ingredients: Titanium Dioxide - 9.0%, Zinc Oxide - 6.3%.
Cosmetic Ingredients: Water, Phenyl Trimethicone, Dimethicone, Butylene Glycol, Butylene Glycol Dicaprylate/Dicaprate, Orbignya Oleifera Seed Oil, Butyloctyl Salicylate, Cetyl Peg/Ppg-10/1 Dimethicone, Cyclopentasiloxane, Snail Secretion Filtrate, Aluminum Hydroxide, Magnesium Sulfate, Polyglyceryl-4 Isostearate, Stearic Acid, Cyclohexasiloxane, Dimethicone/Vinyl Dimethicone Crosspolymer, Hexyl Laurate, Calcium Stearate, Caprylyl Glycol, Triethoxycaprylylsilane, Ethyl Hexanediol, Ethylhexylglycerin, Limonene, Citrus Limon (Lemon) Peel Oil, Sorbitan Isostearate, Tocopheryl Acetate, Phenoxyethanol, 1,2-Hexanediol, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Adenosine, Citrus Aurantium Dulcis (Orange) Peel Oil, Citrus Aurantifolia (Lime) Oil, Pinus Sylvestris Leaf Oil, Niacinamide, Polymethylsilsesquioxane, Lactobacillus/Dipteryx Odorata Seed Ferment Filtrate, Lactobacillus/Pumpkin Ferment Extract, Propylene Glycol, Saccharomyces/Xylinum/Black Tea Ferment, Linalool, Glycerin, Eucalyptus Globulus Leaf Oil, Saccharomyces/Rice Ferment Filtrate, Lactobacillus/Kelp Ferment Filtrate, Citral, Hydrolyzed Collagen, Leuconostoc/Radish Root Ferment Filtrate, Panax Ginseng Root Extract, Cocos Nucifera (Coconut) Fruit Extract, Hydroxyethylcellulose, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Camellia Sinensis Leaf Extract, Silk Extract, Hydrolyzed Silk, Sodium Citrate, Citric Acid, Steareth-20, Potassium Sorbate, Saccharomyces/Camellia Sinensis Extract Ferment Filtrate, Bacillus/Cordyceps Sinensis/Ganoderma, Lucidum/Inonotus Obliquus/Lentinus, Edodes/Phellinus Linteus/Schizophyllum, Commune/Tricholoma Matsutake Extract Ferment, Filtrate, Phaseolus Angularis Seed Extract, Lactobacillus Ferment, Lactobacillus/Centella Asiatica/Gleditsia Sinensis, Thorn/Houttuynia Cordata Extract/Phellodendron, Amurense Bark/Polygonum Cuspidatum, Root/Prunella Vulgaris/Torilis Japonica Extract, Ferment Filtrate, Lactobacillus/Rice Ferment Filtrate, Xanthan Gum, Diamond Powder, Olea Europaea (Olive) Leaf Extract, Chlorhexidine Digluconate, N-Hydroxysuccinimide, Biotin, Palmitoyl Tripeptide-1, Hydrolyzed Hyaluronic Acid, Chrysin, Palmitoyl Tetrapeptide-7 May Contain Iron Oxides, Titanium Dioxide.
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Online only free Drunk Elephant Lala Retro Whipped Cream with $40 select Makeup and Skincare purchase (valid thru 7/19/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Questions
Ask a QuestionQ&A
Showing 5 out of 899 Questions
- Q
Is primer needed
- Asked by Jenn
- Official Answer By IT Cosmetics - BEHi there! Thank you for reaching out about our IT Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+. A primer isn’t strictly necessary with our IT Cosmetics Bye Bye Foundation, but some users find it enhances the application and wear of their makeup. Whether or not you use one depends on your individual preferences and skin type. Experiment to see what works best for you!Was this answer helpful to you
- Q
Is this suitable for combination oily skin type ?
- Asked by A
- Official Answer By IT Cosmetics - BEHi there! Thank you for reaching out about our IT Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+. While our IT Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+ works for many skin types, we recommend checking out the product details and reviews online to see what other users with combination/oily skin have experienced. This will help you determine if it's the right fit for you.Was this answer helpful to you
- Q
What is the difference in the Bye bye foundation and the CC foundation? How do I know which is better for me?
- Asked by Wanda
- Official Answer By IT Cosmetics - BEHi there! We'd love to share the differences between these foundations! CC+ Cream will provide full coverage and instant color correcting benefits. IT is also formulated with anti-aging ingredients to reduce the look of uneven skin tone over time. If your skin concerns include dark spots, redness, or hyperpigmentation CC+ Cream is a great choice for you! Bye Bye Foundation is your full-coverage moisturizer! IT will deliver weightless, full coverage with a natural satin finish. IT is also designed to help increase the absorption and efficacy of your other skincare products. If you are looking for weightless, full coverage that will also hydrate, Bye Bye Foundation will be perfect for you! IT is also important to note that both foundations include SPF! We hope this helps!Was this answer helpful to you
- Q
Is this being discontinued? I haven't seen it in stock for over a month.
- Asked by Jacqueline
- Official Answer By IT Cosmetics - BEHi there! Bye Bye Foundation, is not being discontinued. Only Bye Bye Foundation in Oil-Free has been. Please check out itcosmetics.com for availability too!Was this answer helpful to you
- Q
where is the color choice of the same product I have now so I can buy again? I cannot find anywhere on it
- Asked by Joann
- Official Answer By IT Cosmetics - BEHi there! The shade name is located on the back of the tube & on the box your foundation came in! If you are unable to locate IT, it is possible that it may have rubbed off over time. We are happy to look into this further for you & find your perfect match. Please live chat with us!Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 400Full Coverage
- 399Light To Medium Coverage
- 290Dry Skin
- 253Normal Skin
- 223Mature Skin
Describe Yourself
- 453Brand Buyer
- 294Budget Shopper
- 24Beauty Conscious
- 13Minimalist
- 6Sensitive skin
Most Helpful Positive Review
LOVE LOVE LOVE I now prefer this over IT CC Cream
I'm a daily wearer of IT Cosmetics CC cream and I can easily see distinct differences between the two. I'm 39 YO with Oily skin and visible pores and always fighting those fine lines. I'm exactly between their CC Fair and Light shades, so I have to blend the two colors together daily. I saw this...
Most Helpful Critical Review
Worst Breakout of My Life
The IT cosmetics CC cream was my foundation of choice for months, but recently I was on the lookout for something different and thought this would be a perfect alternative. Boy was I wrong. I've never had an adverse reaction to makeup before nor do I have sensitive skin so I was shocked to discover ...
2252 results
Not what it used to be
Has the formula changed? Doesn't cover like it used to cover. Used to use 1 pump now have to use 2 pumps of IT Bye Bye Foundation Full Coverage Moisturizer with SPF 50+. Too expensive, price went up by $10.00.
Best coverage!
perfect amount of coverage and just the right tone!
BEST. FOUNDATION. EVER.
PERFECT FOUNDATION FOR MATURE SKIN. COVERAGE IS GREAT, BUT FOUNDATION IS ALSO LIGHTWEIGHT. THE MOISTURE ELEMENT MAKES IT GO ON SMOOTHLY AND EASILY AND MY SKIN GLOWS FOR HOURS. FULL SUNSCREEN WHICH SAVES ME FROM HAVING TO APPLY THIS UNDER MY MAKEUP. THE ONLY PROBLEM IS THAT MY STORE DECIDED TO STOP CARRYING THIS PARTICULAR FOUNDATION (THE ONE WITH MOISTURE). WHY, OH WHY???
Amazing
Im so happy i went online and matched my skin tone and it matched my skin tones light and i will definitely buy more often i will definitely will wear in spring and winter
I buy this product when Ultra has in stock
This foundation is great. Ulta is often out when I go to replace.