Rated 3.97 out of 5 stars
Most Helpful Positive Review LOVE LOVE LOVE I now prefer this over IT CC Cream
I'm a daily wearer of IT Cosmetics CC cream and I can easily see distinct differences between the two. I'm 39 YO with Oily skin and visible pores and always fighting those fine lines. I'm exactly between their CC Fair and Light shades, so I have to blend the two colors together daily. I saw this release of the Fair/Light color so I was excited to try it. The Fair/Light shade has a definite PINK undertone, but it's definitely still workable for me. I wore it today with no moisturizer and no primer (I always wear both) and it's holding up much better than the CC cream! For me the product provided better coverage than the CC cream while using less of it. It also dried down to a natural finish pretty quickly. CC always leaves me with a tacky, luminous, almost wet looking finish before I powder it in order to apply the rest of my make, but I didn't have to even powder with this! I'm extremely happy with how it looks on my skin, and amazed that I didn't have to use as many products either. I highly recommend!
Most Helpful Critical Review Worst Breakout of My Life
The IT cosmetics CC cream was my foundation of choice for months, but recently I was on the lookout for something different and thought this would be a perfect alternative. Boy was I wrong. I've never had an adverse reaction to makeup before nor do I have sensitive skin so I was shocked to discover that this product broke me out horribly. My skin is now red, irritated, dry, itchy, and covered in both small bumps and cystic acne as a result of this foundation. I'm embarrassed to leave my dorm since my skin is constantly inflamed and in pain, and I can hardly stand to look at myself in the mirror. I'm horrified and appalled that this company would release a product like this, claiming it can help skin conditions such as acne, dryness, and redness when it actually exacerbates all of those issues. To say the least, I would suggest that you stay as far away from this foundation as possible.
Reviewed by 1908 customers Ok if you get it on sale - cool color is awfully yellow
Tasha from Kentucky
I got this half off in September and for that price it's fine. Hard to say how well it blends because the color Light Medium (which is for cool undertones) showed up pretty yellow on my skin. Granted I think it was a little dark for me (worked better for my summer skin than my tanless winter skin) but I still feel like it's not all that cool.
Vicky from Simi Valley, California
I have used this makeup for years. I started with CC foundation, and when the Bye Bye foundation came out, I switch to that! That's the only one I use now. Perfect coverage. I put it on with my finger tips. I don't like the lines that the sponges leave. I also get hot flashes, and the makeup stays put.
Foxy Old Lady from Lakeland, FL
I use this as a foundation. To get my perfect color, I dust Bare Minerals Bare Skin powder lightly over it.
Wish I could give it 10 🌟
Julie from Alabama
It's perfect for my dry skin. It's smooth, soft, and provides great coverage without looking caked on.
I will definitely be purchasing this product again.
Skinae from West Virginia
Bye Bye foundation is amazing. It gives excellent coverage and isn't caking and heavy like foundation.
My go-to "foundation"
Rai from Texas
My skin looks the best when I wear this! It doesn't feel like I'm wearing a lot of makeup when I have it on. Also helps me skip a step in my routine since there is SPF. I will definitely keep repurchasing!
great for aging skin
HVeasy from Arkansas
I loved the lightweight full coverage this gave me. it also caused no caking and I didn't feel like my under eye area was riddled with noticeable wrinkles. the only thing I dont like is the price point and I'm currently looking for a dupe. this is perfect for hurried days and fresh face looks on the go, so it is used a lot and is expensive to keep purchasing.
Evie from Brooklyn, NY
I used this like I normally would use my foundation, it was streaky, used a beauty blender didn't blend well or sink in after using primer, used a brush still not what I expected, started using my hands and got a better result with no primer and little setting powder, still working on making it work fir me.
Great quality but I don't think they have a shade for me
Hannah from Beaumont
I have somewhat fair skin but very golden undertones, i got the light with warm/yellow undertones and it's too dark and doesn't match my skin at all. I had an employee come help me with the color match and got the one she told me to get. The darker ones would have obviously been too dark, the lightest one would look white on me and the others would have been too pink for me. I like the product, just wish they had my shade.
I won't buy this again
Petunia from CT
I am disappointed. Very poor coverage, I had to wash it off.
Perfect color match!
Your makeup guru from Texas
It's makeup. smooth and on one's face. Duh!
Dried out my skin
Shell from Tulsa, OK
Weird because it seems oily... all my eye makeup ends up under my eyes because of this foundation, yet it completely dried out my forehead and cheeks. I kept thinking it was something else and tried every moisturizing oil, shea butter, lotion, cream... nothing helped...1 week after discontinuing this foundation and my skin was back to normal
Alex.is from Colorado
I tried this product, and within about 15 minutes it started to show all of my pores. It looks cakey around the nose and cheeks. Definitely not for dry or sensitive skin, even though it says it's a moisturizer.
I really love this foundation
Eureka from Illinois
I really love the look of this foundation. It feels very natural, but there can be a lot of transfer. I have to be careful not to get any one my boyfriend's shirts when I hug him. That's not a deal breaker, but it isn't something I had issues with using Clinique's acne solution foundation.
None..im an adult from The loop
Unfortunately wrong product was in box and didn't notice till I went to use at home.
Most moisturizing "foundation" I've tried!
Amber A from Seattle, WA
This is my holy grail "foundation". I'm 40 y.o. and my skin has gotten a lot dryer since I've aged so I was looking for something that would cover my uneven skin tone w/o drying it out, and making my wrinkles more prominent and this does the trick! I love that it has SPF in it too. I have this product along w/the illuminating CC cream and use both on my face. This is less glowy so I use it on places I don't want extra shine (around my nose, sides of face, forehead. And the Cc cream on other spots. LOVVEEE this, and LOVE IT Cosmetics products.
The best foundation
K bell from Purvis MS
Have nothing bad to say about this product. Been using for a few years now.
I Reach For This All the Time!
Cybele from LA
I've tried so many foundations and I find myself coming back to this one time-and-time again. Wears beautifully and feels weightless!
Use my referral code of MDJWU and get 2k points when u scan your first receipt in Fetch Rewards shopping app!
Dries down like PLASTER!
Blondielovesmakeup from WV
This stuff literally dries down on my face like plaster. I applied it and went to work and felt like my face was going to crack. I couldn't wait to get home and get it off and put some moisturizer on! MAYBE if you have very oily skin this would be good for you. But if you have just normal skin, I don't see how you will be able to use this.
stephanie from tampa
I've tried numerous ways to get even coverage and it just clumps up different parts of my face. Looks caky when I add IT powder. Really disappointed because it's turned me off from the whole product line.
Love the foundation
Naya from Santa Rosa
I got this on a sale they had and it didn't disappoint. I use to buy travel size so I figured I'd give this a try in love it
Yes, I buy this one for winter and the med. light for summer
Starstruck from BH. Mi.
I use my Cerave moisturizing lotion, then before completely dry I use my makeup with application of a makeup brush to apply thinly on my face. I then follow up with IT brand translucent powder with a kombucha
Brush. It sets without noticeable wrinkles as others I have tried. I'm 71 and am very happy using this makeup for past 5 years.
Great formula, bad packaging
Madeline from Seattle, WA
I love the formula of this foundation! I have dry, acne prone skin and it offers great full coverage and doesn't dry out my skin. However, after about 5 uses the pump fell off and I can't re-attach it fully to the tube so now I have to just squeeze it out of the tube, so I can't travel with it. Otherwise I love this product!
I love this stuff!
Jan T. from Milwaukee, WI
I've always used foundation, never a BB cream. I read the reviews and was looking for something new and took a change. Love the way this feels on my skin, weightless...but coverage is full and build-able. I squirt a few drops on my brush and go from there. It covers the red areas of my face wonderfully and does not settle into my lines/wrinkles. I wish it would come in a larger size....I'm going to be u sing this daily. Very moisturizing and love the SPF in it. I follow with a dusting of powder and can relax, knowing it looks good all day. I'm way to lazy for touch-ups! Very glad I found this!
Mackenzie from Virginia
Goes on super easy, great coverage, not heavy at all!