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Born This Way Undetectable Medium-to-Full Coverage Foundation

Too Faced

Born This Way Undetectable Medium-to-Full Coverage Foundation

(5465) REVIEWS (477) Q&A ASK A QUESTION

1.0 oz Item 2290015

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Color:Porcelain (very fair w/ neutral undertones)

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Too Faced Born This Way Undetectable Medium-to-Full Coverage Foundation is an oil-free foundation offering medium-to-full natural coverage.

Inspired by "I woke up like this" perfection, Too Faced Co-founder and Chief Creative Officer Jerrod Blandino set out on a mission to create a foundation so undetectable you can go ahead and lie with beautifully natural coverage that will have everyone thinking you were Born This Way.

Infused with:
  • Coconut Water aids in delicately replenishing skin's moisture levels
  • Hyaluronic Acid gives a smoother, more youthful appearance

This oil-free foundation masterfully diffuses the line between makeup and skin. Coverage so undetectable, they'll think you were Born This Way.

Tip: For "I Woke Up Like This" perfection, apply from center of the face outward and blend. Build to full coverage by layering as needed.

Results:
  • 100% said this foundation blurred their imperfections
  • 100% said this foundation made their skin look absolutely perfect
  • 97% said this foundation provided natural coverage

Features/Benefits:
  • Medium-to-full, undetectable coverage
  • Hydrating
  • Long-wearing for 12 hours
  • Photo friendly/No flashback
  • Non-comedogenic
  • Oil-free
  • Coconut water helps delicately replenish skin's moisture levels without over hydrating
  • Hyaluronic Acid for a smoother, more youthful appearance
Apply with fingertips, sponge, or brush. Start at the center of the face and work outward. Apply more to achieve desired coverage.
Water (Aqua) (Eau), Cyclopentasiloxane, Glycerin, Aluminum Starch Octenylsuccinate, Isododecane, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Dimethicone, Ethylhexyl Methoxycinnamate, Magnesium Sulfate, Diphenyl Dimethicone, Tribehenin, Triethoxycaprylylsilane, Disteardimonium Hectorite, Polysilicone-11, Propylene Carbonate, Tetrahexyldecyl Ascorbate, Cocos Nucifera Water, Ethylhexyl Palmitate, Rhododendron Ferrugineum Extract, Alcohol, Silica Dimethyl Silylate, Lecithin, Pistacia Lentiscus (Mastic) Gum, Butylene Glycol, Potassium Sorbate, Sodium Hyaluronate, EDTA, Caprylyl Glycol, Phenoxyethanol. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedBorn This Way Undetectable Medium-to-Full Coverage Foundation
 
4.2

(based on 5465 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Blends well (3638)
  • Easy to apply (3596)
  • Goes on smoothly (3551)
  • Lightweight (3040)
  • Good pigmentation (2798)

Cons

  • Doesn't stay on (605)
  • Pricey / poor value (595)
  • Too greasy (424)
  • Poor coverage (302)
  • Heavy (234)

Best Uses

  • Full coverage (2285)
  • Light to medium coverage (1958)
  • Normal skin (1468)
  • Dry skin (1155)
  • Sensitive skin (978)
    • My Beauty Routine Takes:
    • 30 minutes (236), 10 minutes (112), 1+ hour (59)
    • Reviewer Profile:
    • Brand buyer (2605), Budget shopper (1651)

Reviewed by 5465 customers

Displaying reviews 1-10

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4.0

Great coverage, but too dark

By EN

from USA

Comments about Too Faced Born This Way Undetectable Medium-to-Full Coverage Foundation:

I got porcelain, which is supposed to be one of the lightest shades, but it is still too dark. I am not even pale, and I just went to Las Vegas, which darkened my skin around 2-3 shades, yet it is still too dark??? Foundation shades need to be lighter and darker. Not everyone is in the middle

 
5.0

I LOVE THIS FOUNDATION!

By Randa

from Daphne, AL

About Me Budget Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Goes On Smoothly
  • Good Pigmentation
  • Long-Lasting
  • Matte Finish

Cons

  • Heavy

Best Uses

  • Full Coverage
  • Normal Skin

Comments about Too Faced Born This Way Undetectable Medium-to-Full Coverage Foundation:

This foundation is a little pricey but it is worth it! It lasts all day and blends really well.

 
5.0

Love!

By Nelly

from Las Vegas

About Me Brand Buyer

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Goes On Smoothly
  • Good Pigmentation
  • Lightweight
  • Long-Lasting
  • Matte Finish

Cons

    Best Uses

    • Full Coverage
    • Normal Skin

    Comments about Too Faced Born This Way Undetectable Medium-to-Full Coverage Foundation:

    Love how well it blends and how long it lasts!

     
    5.0

    Awesome!!

    By Mtn

    from Fl

    About Me Brand Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Goes On Smoothly
    • Good Pigmentation
    • Lightweight
    • Long-Lasting
    • Matte Finish

    Cons

      Best Uses

      • Dry Skin
      • Full Coverage
      • Light To Medium Coverage
      • Mature Skin
      • Sensitive Skin

      Comments about Too Faced Born This Way Undetectable Medium-to-Full Coverage Foundation:

      I'm in awe of this foundation. I was buying another expensive brand, and when I went in for more an associate suggested this foundation. Boy I'm so happy I was in the right place at the right time. It makes my skin so Dewey & flawless. She color matched with my skin tone and im extremely happy. I have mature skin and along with using moisturizing cream and this foundation I look 10 yrs younger. Im amazed.

       
      5.0

      LOVE

      By Makhalea1230

      from Washington

      Comments about Too Faced Born This Way Undetectable Medium-to-Full Coverage Foundation:

      I've been using this since it came out and never get over it. I love it. Always makes me look so smooth and wonderful without being cakey. I have normal/combo and it works wonderfully on me. I have purchased this over and over!

       
      1.0

      Terrible nightmare

      By Ashton

      from Tampa

      Comments about Too Faced Born This Way Undetectable Medium-to-Full Coverage Foundation:

      i got the lightest shade and it definitely oxidized and turned me orange not to mention settling into every pore or line on your face and I'm only 21 so it's not like I have wrinkles ! I don't understand the good reviews for this foundation, with a primer setting spray and powder it still melted and slid right off my face within an hour. I actually gave this foundation away it was that bad.

       
      5.0

      Found My Perfect Foindation

      By LipstickLux

      from San Jacinto

      About Me Brand Buyer

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Goes On Smoothly
      • Good Pigmentation
      • Lightweight

      Cons

        Best Uses

        • Full Coverage
        • Light To Medium Coverage
        • Normal Skin

        Comments about Too Faced Born This Way Undetectable Medium-to-Full Coverage Foundation:

        I always have a hard time finding my shade. But when I went in store and saw there were new shades that had come out, I was excited to swatch them. I applied it on my neck and didn't see anything! Bought it, went home and tried it. It was my literal exact shade. I'm so happy I don't have to mix foundations anymore to get my color. It dries to a my skin tone and looks flawless and pore-less. Which is exactly how I like it.

         
        2.0

        patchy and oxidizes fast

        By Anon

        from Winchester, VA

        About Me Brand Buyer

        Pros

        • Easy To Apply
        • Lightweight

        Cons

        • Causes Breakouts
        • Poor Coverage

        Best Uses

        • Acne-Prone or Oily Skin
        • Light To Medium Coverage

        Comments about Too Faced Born This Way Undetectable Medium-to-Full Coverage Foundation:

        When I first got this foundation, I thought it was great; It's super lightweight and barely feels like it's there. However, after multiple uses I noticed how patchy and how much it clings to my dry spots. After a few months the ENTIRE bottle has oxidized and now is orange and two shades darker.

         
        4.0

        Color

        By Skylar

        from Tennessee

        Comments about Too Faced Born This Way Undetectable Medium-to-Full Coverage Foundation:

        I love the way this foundation looks and wears throughout the day however I got porcelain, which is suppsosed to be a shade lighter than what I usually wear, and this shade is 2 or 3 shades to dark on me.

         
        2.0

        doesn't set with anything.

        By Victoria the Lifter

        from New York

        About Me Brand Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Goes On Smoothly
        • Good Pigmentation
        • Noncomodegenic

        Cons

        • Doesn't Stay On
        • Poor Coverage
        • Pricey / Poor Value
        • Too Greasy

        Best Uses

        • Full Coverage

        Comments about Too Faced Born This Way Undetectable Medium-to-Full Coverage Foundation:

        Bought this because I needed something different. Doesn't set with powder or spray, comes off too quick. Very dewy as well. Not ideal.

        Displaying reviews 1-10

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        Q&A

        Product Q&A

        Ask a question

        Do you have questions about this product?

        Get answers from in-house experts.

        477 Questions | 482 Answers
        Displaying questions 1-10Previous | Next »
        • Q:

          Is this foundation safe for sensitive skin?
          Asked on 6/17/2018 by Carmen from undisclosed

          2 answers

          • Brand Expert

            A:

            Hello Gorgeous... Please be advised that all of our products are safety tested. However, we cannot guarantee how your skin or eyes will react with any product. However, we do have a full list of ingredients for this product at Ulta.com. I would recommend stopping by your local Ulta for a complimentary custom consultation with an Ulta expert. Thank you :)

            Answered on 6/19/2018 by Official Answer from Too Faced from Brand Answer
          • Brand Expert

            A:

            Hi Carmen... Please be advised that all of our products are safety tested. However, we cannot guarantee how your skin or eyes will react with any product. However, we do have a full list of ingredients for this product at Ulta.com. I would recommend stopping by your local Ulta for a complimentary custom consultation with an Ulta expert. Thank you :)

            Answered on 6/18/2018 by Brand Expert from Too Faced Cosmetics
        • Q:

          Is there a matte vs luminous finish for the born this way foundation or is it all the same finish within the product line? I.e. You can buy same shade in different finishes
          Asked on 6/17/2018 by Kelsey from Denver, co

          2 answers

          • Brand Expert

            A:

            Hello... I would recommend using the Born This Way Setting Powder to set for a luminous finish. If you would prefer something more matte try the Primed & Poreless Pressed. Thanks :)

            Answered on 6/19/2018 by Official Answer from Too Faced from Brand Answer
          • Brand Expert

            A:

            Hi Kelsey... It depends on how you apply the Born This Way Foundation. If you want a more luminous finish I would recommend pairing it with the Hangover Primer, Born This Way Setting Powder, and the Hangover 3-in-1 Primer Spray. For more of a matte finish you may want to try setting it with Primed & Poreless Pressed Powder. Thank you :)

            Answered on 6/18/2018 by Brand Expert from Too Faced Cosmetics
        • Q:

          Does this foundation contain SPF?
          Asked on 6/16/2018 by Melanie from Neenah,WI

          2 answers

          • Brand Expert

            A:

            Hello... The Born This Way Foundation does not contain SPF. Thanks :)

            Answered on 6/19/2018 by Official Answer from Too Faced from Brand Answer
          • Brand Expert

            A:

            Hi Melanie... The Born This Way Foundation does not contain SPF. Thank you :)

            Answered on 6/18/2018 by Brand Expert from Too Faced Cosmetics
        • Q:

          Would a brush or sponge be best for applying and what shade would be closest to Bare Minerals Medium Beige? Thank you!
          Asked on 6/8/2018 by Brittney from Smithfield,US

          1 answer

          • Brand Expert

            A:

            Hi Brittney... I would recommend applying the Born This Way Foundation with a sponge for soft coverage, or a brush for stronger coverage. Additionally being a Too Faced expert, we aren't able to comment on products from other brands. But I am more than happy to help you find the perfect Too Faced product for you. I would recommend looking at Light Beige or Warm Nude. Thank you :)

            Answered on 6/11/2018 by Brand Expert from Too Faced Cosmetics
        • Q:

          Hi, is this Foundation good for oily skin? I'm still looking for my Holy Grail.
          Asked on 6/5/2018 by Meldel from Harker Heights,TX

          1 answer

          • Brand Expert

            A:

            Hi Meldel… Our Born This Way is an oil-free foundation that masterfully diffuses the line between makeup and skin. It also provides adjustable coverage, and helps to blur imperfections. For optimal wear-time be sure to moisturize, prime, and set with a light amount of powder. It's always a great idea to go into your nearest Utla, for a custom consultation, from an Ulta expert. Thank you :)

            Answered on 6/7/2018 by Brand Expert from Too Faced Cosmetics
        • Q:

          Will this foundation hold up in the pool?
          Asked on 6/2/2018 by Brit from US

          1 answer

          • Brand Expert

            A:

            Hi Brit... The Born This Way Foundation offers buildable coverage, and helps to blur imperfections. I would recommend using a primer, and setting powder to ensure lasting coverage. Have you tried setting with the Primed & Poreless Pressed Powder?

            Answered on 6/7/2018 by Brand Expert from Too Faced Cosmetics
        • Q:

          Me- Beginner in the makeup world, can you explain the technique of how to "Build to full coverage by layering as needed"? My first application is rather light and would like more coverage but don't know how.
          Asked on 5/30/2018 by Susan from Virginia

          1 answer

          • Brand Expert

            A:

            Hi Susan... I would recommend placing 1-2 pumps in the palm of your hand, and using your fingertips to apply. Working from the center of the face, and blending outward. This will allow you to adjust the coverage. For optimal wear-time, be sure to moisturize, prime, and set with a light amount of powder. Thank you!

            Answered on 6/1/2018 by Brand Expert from Too Faced Cosmetics
        • Q:

          can I use the hangover primer with this foundation, because the foundation is oil based and the primer is not oil free?
          Asked on 5/28/2018 by beautyinfoneeded from los angeles, ca

          1 answer

          • Brand Expert

            A:

            Hi Michelle... Absolutely! The Hangover Primer helps boost your complexion, while the Born This Way Foundation provides buildable coverage. Thanks :)

            Answered on 6/1/2018 by Brand Expert from Too Faced Cosmetics
        • Q:

          I use loreal true match w1 what would be the closest match?
          Asked on 5/28/2018 by Cassie from AZ

          1 answer

          • Brand Expert

            A:

            Hi Cassie... Being a Too Faced expert, we aren't able to comment on products from other brands. But I am more than happy to help you find the perfect Too Faced product for you. Our Born This Way Foundation has a wide range of colors to suit many skin tones. Please see our shade finding tool on Ulta.com., or stop by your local Ulta for a custom color consultation, from an Ulta expert. Thanks :)

            Answered on 6/1/2018 by Brand Expert from Too Faced Cosmetics
        • Q:

          Is it fragrance free?
          Asked on 5/26/2018 by Melissa from Huntington Beach, CA

          1 answer

          • Brand Expert

            A:

            Hi Melissa... Please be advised that all of our products are safety tested. However, we cannot guarantee how your skin or eyes will react with any product. However, we do have a full list of ingredients for this product at Ulta.com. I would recommend stopping by your local Ulta for a complimentary custom consultation with an Ulta expert. Thank you :)

            Answered on 6/1/2018 by Brand Expert from Too Faced Cosmetics
        Displaying questions 1-10Previous | Next »

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