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15% off & more app-only deals

Save on almost everything* with code APP15

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Free tote for Mom

with $70 fragrance purchase. Excludes UB Marketplace.

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Gifting happens here.

Discover thoughtful Mother’s Day gifts.

Gifting happens here. - Shop gift guide

Deals for you

12 items

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Bio Ionic Long Barrel Curling Iron
4 sizes

Sale

Bio Ionic

 

Long Barrel Curling Iron

%1 out of 5 stars ; %2 reviews4.6(1875)
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Shark Beauty FlexStyle Air Styling & Drying System

Sale

Shark Beauty

 

FlexStyle Air Styling & Drying System

%1 out of 5 stars ; %2 reviews4.2(2391)
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Shark Beauty Shark Glam Hot Tool Air Styling & Drying System

Sale

Shark Beauty

 

Shark Glam Hot Tool Air Styling & Drying System

%1 out of 5 stars ; %2 reviews4.2(94)
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e.l.f. Cosmetics Halo Glow Skin Tint Mineral SPF 50
18 colors

Sale

e.l.f. Cosmetics

 

Halo Glow Skin Tint Mineral SPF 50

%1 out of 5 stars ; %2 reviews4.4(5073)
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Ends May 10

perfect pairs

Starting at 2 for $20

Shampoo & conditioner for less.

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On your radar

new & only here

Discover Dr. Melaxin

Korean skin care online only at Ulta.

NEW

Carolina Herrera

Explore the new La Bomba Eau de Parfum.

NEW

FENTY BEAUTY

Meet the new Shake N' Play Buildable Liquid Blush.

new & only here

LolaVie

Discover the just-dropped Speed Dry Heat Protectant Spray.

We think you'll like

12 items

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Carolina Herrera La Bomba Eau de Parfum
3 sizes

New

Carolina Herrera

 

La Bomba Eau de Parfum

%1 out of 5 stars ; %2 reviews4.5(280)
$99.00 - $165.00

Member exclusive! Free choice of 1 tote

+2 offers

Tarte Shape Tape Creamy Concealer
51 colors

Tarte

 

Shape Tape Creamy Concealer

%1 out of 5 stars ; %2 reviews4.3(2032)
$32.00
Saltair Nourishing Body Oil with Squalane
8 scents

New

Saltair

 

Nourishing Body Oil with Squalane

%1 out of 5 stars ; %2 reviews4.3(1624)
$23.00
Redken All Soft Shampoo
4 sizes

Redken

 

All Soft Shampoo

%1 out of 5 stars ; %2 reviews4(1615)
$11.00 - $56.00

2 for $38

New for you

12 items

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Saltair Nourishing Body Oil with Squalane
8 scents

New

Saltair

 

Nourishing Body Oil with Squalane

%1 out of 5 stars ; %2 reviews4.3(1624)
$23.00
Saltair Multi-Lipid Replenishing Body Butter
7 scents

New

Saltair

 

Multi-Lipid Replenishing Body Butter

%1 out of 5 stars ; %2 reviews4.6(385)
$21.00
Carolina Herrera La Bomba Eau de Parfum
3 sizes

New

Carolina Herrera

 

La Bomba Eau de Parfum

%1 out of 5 stars ; %2 reviews4.5(280)
$99.00 - $165.00

Member exclusive! Free choice of 1 tote

+2 offers

Morphe Cheek Thrills Bronze & Tone Duo
7 colors

New

Morphe

 

Cheek Thrills Bronze & Tone Duo

%1 out of 5 stars ; %2 reviews4.8(471)
$19.00

Free Gift with purchase

Get prom-ready

12 items

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Charlotte Tilbury Hollywood Flawless Filter
12 colors

Charlotte Tilbury

 

Hollywood Flawless Filter

%1 out of 5 stars ; %2 reviews4.5(629)
$50.00
Hot Tools Pro Artist 24K Gold Collection Extended Barrel Curling Iron
6 sizes

Hot Tools

 

Pro Artist 24K Gold Collection Extended Barrel Curling Iron

%1 out of 5 stars ; %2 reviews4.2(336)
Sale price %1
List price %1
Yves Saint Laurent Black Opium Eau de Parfum
4 sizes

Yves Saint Laurent

 

Black Opium Eau de Parfum

%1 out of 5 stars ; %2 reviews4.7(7560)
$37.00 - $172.00

Member exclusive! Free choice of 1 tote

+3 offers

PEACH & LILY Glass Skin Ginseng Collagen Mask
2 sizes

Only at Ulta

PEACH & LILY

 

Glass Skin Ginseng Collagen Mask

%1 out of 5 stars ; %2 reviews4(324)
$8.00 - $47.00

The beauty everyone wants, only here

NOYZ

New Rinse Cycle EDP. Fresh, bright & gender-neutral fragrance.

about-face

Makeup for festival looks, created by Halsey.

CÉCRED

New styling collection with 450°F heat & humidity protection.

Snif

The fun side of fragrance with vegan, cruelty-free formulas.

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