SKIP TO MAINSKIP TO FOOTER

Free standard shipping on any $35 purchase

Ulta Beauty Homepage

FREE SAME DAY DELIVERY

Ends Feb 14 3:00 PM local time.

Learn more

Save up to $20

Includes prestige & fragrance

Shop V-Day gift cards.

Love made simple.

5X points on select makeup

Ends Saturday

Get the coupon
$10 off $50, $20 off $100

Ends Feb 17

Save up to $20

Last-minute V-Day shoppers, we see you! Includes prestige brands & fragrances.

Get the coupon

Discover V-Day gifts

Valentine’s Day Gift Guide

Fragrances they’ll love

Makeup they’ll adore

Shop V-Day gift cards

Shop now

Gifts $40 and under

FREE same day delivery or buy online pick up in store!

Shop now

Most-loved fragrances

Shop all

12 items

Use previous and next buttons to navigate the slides of the Most-loved fragrances Product Carousel

Shop now

End Feb 15

Buy 1 get 1 free minis

Choose from over 450 products and 60 brands. Plus, free shipping when you buy 4 minis.

Shop now

Today's Deals

Use previous and next buttons to navigate the slides of the Today's Deals Carousel

1/2

Free 15 piece beauty bag

with any $70 online purchase. Choose from 2. $104 value

Get the gift

Ends Feb 16

app exclusive

30% off Intimate Wellness

Download our app
get started
Ulta Beauty Community

Join the fun today!

Now in the app! Tap through to create your nickname and join convos about all things beauty.

get started

New & need

New

Charlotte Tilbury Hollywood Flawless Filter Foundation

Discover just-dropped picks

Nourishing skin & body care

New for you

12 items

Use previous and next buttons to navigate the slides of the New for you Product Carousel

20% off your first purchase when you open and use the Ulta Beauty Rewards™ Credit Card.¹

20% off

your first purchase when you open and use the Ulta Beauty Rewards® Credit Card.¹
Learn more & apply

We think you'll like

12 items

Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel

Shop by Category

All things Ulta Beauty

Shop Black-owned & founded brands

Ulta Beauty Community

Join the Ulta Beauty Community today

Find an in-store event near you

Beauty Services

Your best look. Our promise. Each service begins with a complimentary consultation with a licensed beauty pro. Ask questions and share ideas—we'll do the same.

Learn more
Book appointment
The Salon at Ulta Beauty

Refresh your hair

Reveal your healthiest hair ever with our Salon treatments.

Try a piercing

Start the new year with a new accessory, from classic studs to smaller multiples.

Discover hair care for every curl, coil & wave

Experience Black-owned and founded brands at your next hair service in The Salon.

Our corporate commitments

Diversity, Equity & Inclusion

Diversity, Equity & Inclusion

We're committed to creating a more inclusive world.

Learn more
Ways to shop

Ways to shop

Ulta Beauty has many ways to shop—choose what’s right for you!

Learn more
Corporate Responsibility

Corporate Responsibility

We use the power of beauty to enhance the world around us.

Learn more