Prep yourself before you perfect yourself! Turn up the base Tarte's Base Tape Hydrating Primer. a vegan, coconut priming serum that hydrates your skin for 12 hours. This rich yet lightweight makeup magnet is infused with a blend of coconut (yum!) & botanicals to help nourish & smooth skin's appearance. Now in travel size.
Extends wear of foundation & keeps skin hydrated for 12 hours
Jojoba grapeseed extract help moisturize
Infused with coconut for smoothing benefits & delicious scent
Why Tarte Loves It: It absorbs quickly, enhances foundation application & hydrates your skin. Triple threat.
Proven to hydrate skin for up to 12 hours
Proven to extend the wear of foundation
Consumer Panel Results**:
immediately before foundation:
100% said it absorbed quickly & easily into skin
100% said skin appeared hydrated & felt soft
97% said skin felt instantly hydrated & smoother
97% said skin felt nourished & had a healthy glow
Immediately after foundation:
100% said it helped foundation apply more evenly
97% said it helped skin look smoother under foundation
97% saw an improvement in the appearance of fine lines when applied under foundation
After 1 week of use:
100% said product felt nourishing
100% said skin felt hydrated throughout the day
100% said skin appeared more hydrated
97% said skin felt softer
97% said skin appeared smoother
*Based on a clinical moisturization & longwear evaluation at 8 & 12 hours post-application on 35 participants. **Based on a consumer perception study conducted immediately after application & after 1 week of use on 35 participants.