Prep yourself before you perfect yourself! Turn up the base Tarte's Base Tape Hydrating Primer. a vegan, coconut priming serum that hydrates your skin for 12 hours. This rich yet lightweight makeup magnet is infused with a blend of coconut (yum!) & botanicals to help nourish & smooth skin's appearance. Now in travel size.
- Extends wear of foundation & keeps skin hydrated for 12 hours
- Jojoba grapeseed extract help moisturize
- Infused with coconut for smoothing benefits & delicious scent
Why Tarte Loves It: It absorbs quickly, enhances foundation application & hydrates your skin. Triple threat.
- Proven to hydrate skin for up to 12 hours
- Proven to extend the wear of foundation
Consumer Panel Results**:
immediately before foundation:
- 100% said it absorbed quickly & easily into skin
- 100% said skin appeared hydrated & felt soft
- 97% said skin felt instantly hydrated & smoother
- 97% said skin felt nourished & had a healthy glow
Immediately after foundation:
- 100% said it helped foundation apply more evenly
- 97% said it helped skin look smoother under foundation
- 97% saw an improvement in the appearance of fine lines when applied under foundation
After 1 week of use:
- 100% said product felt nourishing
- 100% said skin felt hydrated throughout the day
- 100% said skin appeared more hydrated
- 97% said skin felt softer
- 97% said skin appeared smoother
*Based on a clinical moisturization & longwear evaluation at 8 & 12 hours post-application on 35 participants.
**Based on a consumer perception study conducted immediately after application & after 1 week of use on 35 participants.
- Coconut: Nourishes to leave skin smooth & soft
- Jojoba extract: Naturally soothing extract that helps leave skin soft, supple & smooth
- Grapeseed extract: Helps hydrate without weighing down skin
- Dermatologist tested
- 12-hour hydration
- Extends the wear of foundation