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In stock and ready to ship
Usually ships out in 1-2 days
Benefits
- Smoothing, hydrating moisture-matte liquid lipstick
- Just the right amount of high-impact lip color
- Immediate and 10-hour moisture
- Long-wearing, 10 hours
- Smooth, stay-true lip color, 10 hours
- Soft-focus and blurred lipstick color effect
- Fade-resistant, non-settling, non-creasing, and non-flaking
Key Ingredients
- Blend of Vitamin E, Powders and Emollient Properties: Provide excellent cushion, flexibility, wear and moisture that will leave lips looking and feeling soft and smooth all day
Research Results
- Consumer testing on 116 women after one week:
- 95% said it applied smoothly onto lips
- 94% said it left lips feeling soft and smooth upon application
- 92% said it was colour-true throughout wear
- 91% said it left lips feeling moisturized upon application
Item 2635503
Apply liquid lipstick directly to lips as desired with the hourglass-shaped lip color applicator that perfectly hugs lips to fill in lines and enhance lips with a smoothing and blurring effect.
Dimethicone, Dimethicone Crosspolymer, Isononyl Isononanoate, Polyglyceryl-2 Triisostearate, Diisostearyl Malate, Tribehenin, Tocopheryl Acetate, Lecithin, Ethylhexyl Palmitate, Isopropyl Myristate, Polyglyceryl-3 Polyricinoleate, Polyglyceryl-2 Diisostearate, Sorbitan Isostearate, Dehydroacetic Acid, Isostearic Acid, Polyhydroxystearic Acid, Vanillin, [+/- Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Blue 1 Lake (CI 42090), Red 6 (CI 15850), Red 7 (CI 15850), Red 22 Lake (CI 45380), Red 28 Lake (CI 45410), Red 33 Lake (CI 17200), Yellow 5 Lake (CI 19140), Yellow 6 Lake (CI 15985)].
This brand is excluded from most Ulta Beauty coupons.
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Questions
Ask a QuestionQ&A
Showing 2 out of 2 Questions
- Q
What lipliner would go best with Its Personal?
- Asked by Susan
- Official Answer By MACWe are so glad you asked! We suggest pairing It's Personal MAC Powder Kiss Liquid Lipcolor Longwear Lipstick with MAC Lip Liner Pencil in the shade Stone. Apply over MAC Prep + Prime Lip Primer for instant hydration and to reduce lipstick feathering.Was this answer helpful to you
- Q
Is this a regular liquid lipstick that you can just wipe off or does it dry down matte?
- Asked by Sage
- Official Answer By MACMAC Powder Kiss Liquid Lipcolour Longwear Lipstick's whipped, mouse-like texture sets to a beautiful soft matte finish. Enjoy up to 10 hours of immediate moisture and long-wear for up to 10 hours as well! This formula pairs beautifully with MAC Lip Pencils and MAC Prep + Prime Lip lipstick primer for a glide-on application and high impact, stay-true colour.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Describe Yourself
- 1Fair, middle aged
- 1Blossoming into my older adulthood
- 1Dirty Blonde
- 1Green eyes
- 1Light skin, yellow tone
Most Helpful Positive Review
You will love these!
To say I love these would be The Understatement of the Year. The PKLLs are dense mousse lipsticks that can provide everything from a soft blurred wash of color to a more opaque, stronger effect. You can create a sharp edge with the wand applicator or diffuse with a lip brush, your finger, or just by...
Most Helpful Critical Review
I am SO bummed
I had SUCH high hopes for this when I initially tried it on! I purchased Date-Maker (because you can't try on in stores currently) and instantly fell in love when I tried it on in my car. It has an extremely light and soft weight. The color is BEAUTIFUL... a perfect warm nude that I have been search...
587 results
Super Smooth
Super smooth but gets on teeth. Double check before going out!
I like this a lot
Most matte is very drying and I unfortunately get that dry layer of lip skin that can just....peel. I usually have to stick to moisturizing lipsticks. Although not very moisturizing, this is moisturizing enough that I can enjoy matte. Make it Fashun is very pretty, I think I will also get Billion $ Smile. This might be my new go-to for the year.
Formula separates
Verified Reviewer
Reviewed at

Comments about Mull It Over
I really wanted to love this as the powder kiss lipstick formula is my fave. The applicator has a very odd shape which makes applying a challenge - the formula is streaky and clumps/separates immediately, and also gathers in the lines of the lips. I even tried the lip prep and prime underneath and that did not help.
Highly recommend
Verified Reviewer
Reviewed at

Comments about More The Mehr-ier
I highly recommend this muse color with chestnut lip liner
Nice color
Verified Reviewer
Reviewed at

Comments about More The Mehr-ier
Prefect match color for my skin tone, smooth and doesnt dry out my lips