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Summary
It's Your Foundation for Better Skin! IT Cosmetics Your Skin But Better Foundation is your lightweight, hydrating foundation with a natural radiant finish that gives you beautiful-looking skin even on the days you don't wear it.
Item 2570838
- If deciding between two shades you think most closely match your skin tone, choose the lighter shade.
- Shake bottle well and apply 1-2 pumps to clean skin using your Heavenly Skin Skin-Smoothing Complexion Brush #704.
- For best results, start at the center of your face and blend outward.
Beauty Tip: Need fuller coverage for targeted areas of your face? Use Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer to instantly cover acne scars, dark under-eye circles and other skin imperfections.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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Describe Yourself
Most Helpful Positive Review
Perfect Shade
It is often hard for me to find a shade of foundation that truly matches my multi ethnic skintone. Not to mention I have super sensitive skin and as I get older (I'm 39) I need makeup that isn't so drying. Many warm tones tend to have too much of a red or orange undertone but this one, number 44, wo...
Most Helpful Critical Review
Not for me
The coverage was barely there. The pump was broken (foundation shot out the side of the nozzle which was cracked at the seam) it was just messy and disappointing. I got it thinking it would be a good fit for my combination skin but its a no for me.
656 results
Yes
Coverage. Stay power
I love this product.
One of my favorite products.
I will not be buying this product
This foundation was not for me. I will stick to the iT makeup I've been using
Not for oily skin
I really like this brand so i thought of trying the foundation. I really wish i could love it, but it doesnt last. I tried wearing it for a day, but within an hour my face started to get very oily and itchy. The product does its job to orovide coverage, but it didnt help with the shine. I looked loke i was sweating after a while and my undereyes look very cakey.
Had to try something new
So I turned 40 and needed a new foundation. Luckily ulta helped me out. Not normally what I go to but I love it, it's sheer but has coverage and doesn't settle into fine lines. Only thing I dislike it it feels a bit oily to me, but I've worn matte makeup my whole life