Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
Summary
Highlights
OUAI's Thick Hair Shampoo is for thick hair, this color-safe shampoo cleanses & deeply moisturizes while strengthening & fighting frizz. It also leaves hair smelling amazing.
Benefits
- Strengthens and adds shine
- Hydrates and eliminates frizz
- Repairs and detangles
Key Ingredients
- Marshmallow Root: Softens, moisturizes and detangles
- Shea Butter: Hydrates and locks in moisture
- Avocado Oil: Helps prevent breakage and strengthens
Scent Type
- Mercer Street: An outspoken fragrance that a-OUAI-kens the senses.
- Key Notes: Italian Lemon, Orange, Peony, Iris, Lily, Musk, Orris, Magnolia, Jasmine, Rose Damask.
- Mercer Street scent can be found in OUAI Fine, Medium, and Thick Shampoos & Conditioners.
Item 2628320
Thoroughly wet hair from roots to ends with lukewarm water. Lather a quarter size amount of shampoo in hands and then work into your roots and where hair touches the scalp. Rinse shampoo. Squeeze out excess moisture before applying conditioner.
Precautions: Avoid contact with eyes. If contact occurs, rinse well with water.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Glycol Distearate, Parfum (Fragrance), Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Panthenol, Hydrolyzed Keratin, Avena Sativa (Oat) Peptide, Butyrospermum Parkii (Shea) Butter, Althaea Officinalis Root Extract, Persea Gratissima (Avocado) Oil, Glycerin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Peg-150 Distearate, Sodium Lauroyl Glycinate, Amodimethicone, C11-15 Pareth-7, Laureth-9, Trideceth-12, Polyquaternium-7, Cocoglucosides Hydroxypropyltrimonium Chloride, Acrylates Copolymer, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Disodium Edta, Citric Acid, Peg-200 Hydrogenated Glyceryl Palmate, Peg-7 Glyceryl Cocoate,1,2-Hexanediol, Caprylyl Glycol, Benzoic Acid, Potassium Sorbate, Phenoxyethanol, Sodium Benzoate, Benzyl Alcohol, Benzyl Salicylate, Limonene, Hexyl Cinnamal, Ci 14700 (Red 4), Ci 15985 (Yellow 6)
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Online only free surprise sample pack with select purchase. Totally Free, Totally Fun! One per customer (valid thru 8.8.25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Questions
Ask a QuestionWhat do you want to know about this product?
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
Describe Yourself
Hair Type
Most Helpful Positive Review
It's a good one.
First thing first, I received the Thick Hair Shampoo/Conditioner complimentary. I would describe my hair strand as closer to medium than thick, however the medium formula features coconut oil as a highlighted ingredient which in general is a little bit of a flop on my lower porosity hair so I was ac...
Most Helpful Critical Review
Smells Absolutely Awful and Disgusting
Ok, I really wanted to love this product but I literally can't even bring myself to actually try it because the smell is disgusting. I bought the product based on all of the positive reviews online. Since covid my normal store is closed and only available for curbside pick up so I was unable to smel...
307 results
I not buy this product again
Hair Type Wavy Hair
Not good for me need use a lot of shampoo when I wash my hair. It should be for thick hair. Looks like waste money.
SUPER DRYING ON SCALP
DO NOT RECOMMEND!!! The shampoo and conditioner dried out my hair and scalp SO BAD. I am kicking myself for even trying this after seeing the reviews saying the same. I needed a double portion of shampoo to even get it to lather and now, my hair is super dry, feels gross, is frizzy, and my scalp is so flaky. 0/10 DO NOT RECOMMEND!!!
Don't do it!
I can't think of a shampoo/conditioner that I've hated this much. I shampooed twice, and somehow my roots looked oily/greasy just a few hours later. I thought the lather was decent, so I was surprised. I thought the scent was pleasant but overpowering, and it definitely lingered. I never return things and this is going back immediately.
Floral fish fragrance
This shampoo and conditioner just didn't work for me. I have 2C 3A hair and it just pulled my curls flat. The fragrance is pretty overwhelming, like its insanely strong. I'd compare the fragrance to grandma's rose perfume and if you live somewhere hot and humid, once you start warming up it turns to a floral fish smell? There's a whole reddit post on ouai smelling like fish and now I get it. Hydration level was mid at best. For the price and hype I expected more than flat curls that smelled like floral fish.
Best Shampoo Ever!
Hair Type Wavy Hair
I have been using this exact shampoo for years, and I will never put another shampoo on my hair! The smell, the texture, the effectiveness, it's perfect, and now in travel-size, it does not get any better!