0 in bag
SKIP TO MAINSKIP TO FOOTER

Free standard shipping on any $35 purchase

Use the following zoom and pan buttons to control the image that follows them

Joico Travel Size Color Balance Purple Shampoo #1
Joico Travel Size Color Balance Purple Shampoo #1

Tab through the images or use the previous or next buttons to navigate each product image

JoicoTravel Size Color Balance Purple Shampoo

Item 2569593

$9.00
  • Available to ship
  • See same day delivery eligibility in bag

Summary

Conscious Beauty at Ulta Beauty™

  • Cruelty Free

This unique, color-correcting formula preserves cool blondes and silvery grays – banishing unwanted yellow, warm tones while protecting vibrancy. Powerful ingredients strengthen and defend hair against the elements.

Benefits

  • Instantly neutralizes unwanted yellow and warm tones in blonde hair
  • Long-lasting results through 12 washes
  • Boosts shine and smoothness
  • Over 2X stronger hair*
  • Gently cleanses hair
  • Controls static
  • *Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Color Balance Blue Shampoo and Conditioner together

Key Ingredients

  • VIOLET PIGMENTS directly attach to the hair and instantly neutralize unwanted yellow tones.
  • GREEN TEA EXTRACT AND UV ABSORBERS help fight fading and tonal change to keep color looking great.
  • SMARTRELEASE TECHNOLOGY, their one-of-a-kind liposome delivery system, packs a punch - continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.

Apply to wet hair. Leave in 3-5 minutes. Rinse. Repeat 2-3 times per week, alternating with regular shampoo. Follow with Color Balance Purple Conditioner for best results.

Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA, Ammonium Laureth Sulfate, Glycol Stearate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Phosphatidylcholine, Rosa Canina Fruit Oil, Camellia Sinensis Leaf Extract, Panthenol, Polyamide-2, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Sodium Chloride, PEG-7 Glyceryl Cocoate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Chloride, PPG-12-Buteth-16, Amodimethicone, C11-15 Pareth-7, Laureth-9, Glycerin, Trideceth-12, Butylene Glycol, Sodium Hydroxide, Phenoxyethanol, Sodium Benzoate, Sorbic Acid, Salicylic Acid, Benzyl Alcohol, Limonene, Linalool, Amyl Cinnamal, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).

Sponsored Products

12 items

What do you want to know about this product?

Review Snapshot

by PowerReviews

14 ReviewsWrite a Review
100%
of respondents would recommend this to a friend
Ratings Distribution
Pros
1Smells great
Cons
1A little too drying
Best Uses
1Helps with brassiness after highlighting
Describe Yourself
1Color treated blonde hair
Hair Type
4Wavy Hair
1Very Curly Hair
Most Helpful Positive Review
Best purple shampoo for white platinum hair

I have naturally wavy hair that stopped coloring and now have white platinum hair. Used shimmer lights, which was very good in keeping the yellow out. Couldn't find travel sizes so I bought Joico at Ulta. Wow!!! So much better and leaves my hair softer and shinier

Versus
Most Helpful Critical Review
Smells great- dried out hair

This product smells amazing and does the trick to take away brass tones however, it dried my hair out so bad it felt like straw. I have been getting my hair colored blonde for 8 years - this is by far the most drying I have tried. If you have healthy blonde hair it would work but for someone who may...

14 results

Love this purple shampoo

Submitted 2 months ago

By Janice

From NEW YORK

Hair Type Wavy Hair

The travel size is perfect. I have let my hair go naturally gray/silver and this shampoo helps to keep it looking bright without the dullness I get quickly using other shampoos.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Love this!

Submitted 2 months ago

By Tracy

From Tulsa, Oklahoma

Hair Type Wavy Hair

This is a great product. I use it often. Makes my hair look beautiful. Highly recommend this! All Joico products are great.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Didn't work

Submitted 7 months ago

By BRINA

From California

It didn't take the yellow out of my hair.

Was this review helpful to you?
Smells great- dried out hair

Submitted 9 months ago

By Allyson

From Green Bay, Wisconsin

This product smells amazing and does the trick to take away brass tones however, it dried my hair out so bad it felt like straw. I have been getting my hair colored blonde for 8 years - this is by far the most drying I have tried. If you have healthy blonde hair it would work but for someone who may be over processed or has continuous color being done, i would not reccomend.

Was this review helpful to you?
First time purchasing. May buy again.

Submitted 1 year ago

By Marjorie

From Aurora Colorado

Hair Type Wavy Hair

Verified Buyer

I am 71 and have silver/white hair. This shampoo helps to keep the brassiness away.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?