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Summary
Conscious Beauty at Ulta Beauty™
Let your lashes be full of themselves with Tarte's Big Ego Mascara!
Benefits
- Ultra-black, flake-free vegan mascara
- Instantly lifts, lengthens & volumizes lashes
- Delivers fully-loaded flutter for 16-hrs
- Lash lovin' formula nourishes & conditions lash hair
- ConfiDENSE booster brush mimics lashline
- Clump-free formula allows for multiple coats
- Vegan
- 16-hour flake-free
- 16-hour longwear
- Lengthens, volumizes & curls
- Ophthalmologist tested
- Safe for contact lens wearers
- Dermatologist tested
Key Ingredients
- Babassu: nourishes lashes
- Glycerin: compound found naturally in the skin to help hydrate
- Vitamin b5: has antioxidant, soothing & moisturizing properties
- Hydroxyethylcellulose & sunflower seed wax: plant-derived ingredients that thicken naturally
Research Results
- IN A CONSMER PANEL STUDY:*
- 100% said it didn't smudge after 2 weeks of use
- 97% said their lashes looked instantly bigger & more dramatic
- *Based on a clinical study of 30 subjects
Item 2547920
Apply in a zigzag motion, starting at the base of lashes and pulling through to the tip. Apply two coats for enhanced volume and drama.
Water/Aqua/Eau, Stearic Acid, Synthetic Beeswax, Helianthus Annuus (Sunflower) Seed Wax, Glyceryl Behenate, Paraffin, Polyglyceryl-6 Distearate, Acacia Senegal Gum, VP/Eicosene Copolymer, Propanediol, Aminomethyl Propanediol, Hydrogenated Starch Hydrolysate, Phenoxyethanol, Hydroxyethylcellulose, Potassium Sorbate, Panthenol, Lauroyl Lysine, Silica, Laureth-20, Magnesium Stearate, Butylene Glycol, Orbignya Oleifera Seed Oil, 1,2-Hexanediol, Glycerin, Disodium Phosphate, Polysorbate 20, Sodium Phosphate, Tocopherol, Biotinoyl Tripeptide-1, Iron Oxides (CI 77499), black 2 (CI 77266).
This brand is excluded from most Ulta Beauty coupons.
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 1Exactly perfect size to use! Eyelashes EXPLODE!
- 1If you want to look like you have no lashes
- 1Anytime other then going in a pool
- 1Face paint if you want to look tired
Describe Yourself
- 1Older than Madonna younger than Goldie Hawn Boho
- 1Fair skin and light shorty eyelashes
- 1Makeup junkie
- 1I love bold big lashes so I use two coats
- 1A woman who will use any mascara that works and
Most Helpful Positive Review
Really good mascara
I'm not sure why I saw so many negative reviews on this product. It's a great mascara! My all time go-to is Too Faced BTS. This mascara is very comparable to it but, blacker and less clumpy. I found it fairly easy to use despite comments saying the brush is too large/ difficult to get in the corners...
Most Helpful Critical Review
I mean, it's not the WORST one I've used
Ok so I have long dark lashes but the tips of my eyelashes are blonde...weird, I know. I've tried probably 100 different kinds of mascara in my life because I'm a makeup junkie so I try everything. I ALWAYS use eyeliner on bottom and outer top of my eyes as well. If I don't put mascara on, eyeliner ...
109 results
Not impressive
Age 45-59
Verified Buyer
I was not particularly impressive
Love this mascara!
Verified Buyer
Great product!
Not really for me
Age 30-44
Verified Buyer
The brush is a little large for my eyelashes
I would not buy again
Age 45-59
Verified Buyer
I had high hopes for this mascara but I was disappointed. It flakes off all over my face.
Brush is good, formula isn't.
This is the first Tarte mascara that I've actually disliked. Lashes fall flat immediately during application, it's kind of buildable so I tried to save the lash curl that way, but was no good. It's also a bit flaky. If you want the best mascara that holds curl all day or more, and separates the lashes well, go for the Tarte waterproof kind. This is trash. 😬