Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
In stock and ready to ship
Usually ships out in 1-2 days
Free shipping on all orders for members. Must be signed in.
Summary
Highlights
e.l.f. Cosmetics Power Grip Primer is a gel-based, ingredient-driven face primer that smoothes skin while gripping your makeup to help it last longer.
Benefits
- #1 Primer in America*
- Gel-based, hydrating face primer
- Gel formula grips makeup for long-lasting, all-day wear
- Moisturizes, preps & gives skin a natural finish
- Goes on clear with a translucent finish for all skin types & skin tones
- Non-comedogenic (does not clog pores!)
- 100% vegan, cruelty-free & Leaping Bunny Certified
- Made in a Fair-Trade Certified facility
- *Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 & Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Key Ingredients
- Hyaluronic acid helps skin retain moisture for a plump complexion
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
- Sulfates
Item 2591795
Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
External use only. Stop use if irritation occurs.
Water (Aqua), Butylene Glycol, Glycerin, PEG-150 Distearate, Polysorbate 80, Niacinamide, Rosmarinus Officinalis (Rosemary) Leaf Water, Melissa Officinalis Flower/Leaf/Stem Water, Mentha Piperita (Peppermint) Leaf Water, Sodium Hyaluronate, Sodium Ascorbyl Phosphate, Menthol, Pentylene Glycol, Propylene Glycol, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Trideceth-9, 1,2-Hexanediol. May Contain (+/-): Blue 1 (CI 42090), Yellow 5 (CI 19140).
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Questions
Ask a QuestionWhat do you want to know about this product?
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 1Dewy without the greasy feel
- 1Makeup needing to last for a long time
Describe Yourself
- 1Pale Skin, Dark Hair, Early 30s
Most Helpful Positive Review
Great dupe for Milk HydroGrip
I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn't tell a difference.
Most Helpful Critical Review
I like it
This primer works really good for anyone that has oily skin. The primer glides on so effortlessly and really does mattify and reduce my pores for a smooth finish once my concealer and foundation was applied.I also like that it's a very nice sized bottle and reasonably priced .I received this product...
3604 results
NOT FOR ALL SKIN TYPES
If you got influenced into buting this primer. The very first time I wore this primer I thought it was my skin prep that made my skin irritated but little did I know……One day I do my skin prep and decide to just wear primer throughout the day and sure enough my skin got irritated and I broke out. PLEASE don't buy this if you have sensitive skin.
Amazing
I got this two weeks ago and have worn it everyday. This makes my makeup less oily and I only have to reset once. It decreased the oiliness in my t-zone. I prefer this over the other grip primers.
Love!
[I received this product in exchange for my honest review] I tried the milk brand primer and was not a fan. I love this elf primer & I may use too much but once it's set, it holds my makeup in place all day. I love elf's face primers!
Not for me….
I bought this primer because I saw a youtuber that I watch say that its a really good primer. Now I know that primer is obviously the base for your makeup so if its a bit sticky then its a good base, but this primer was a level of sticky where I felt like I was trying to rub glue on my face. I felt like I was pulling on my skin just so I could get the primer all around on my face. I hear good things about this primer but its not for everyone so if you plan on buying it, who knows, you might like it or have the same experience I did or different.
Yes
[I received this product in exchange for my honest review] I received this package and was elated to see this primer. It is one of my favorites! I have at least bought this 3 times since and I love it. It holds up really well under my makeup and adheres the makeup to my skin. It isn't oily or shiny but the perfect balance of stickiness. It has a slight bounce to it and dries really well for an all day wear of makeup. Would definitely recommend, especially if you have oily skin, it even works for combination.