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Summary
Highlights
e.l.f. Cosmetics Power Grip Primer is a gel-based, ingredient-driven face primer that smoothes skin while gripping your makeup to help it last longer.
Benefits
- #1 Primer in America*
- Gel-based, hydrating face primer
- Gel formula grips makeup for long-lasting, all-day wear
- Moisturizes, preps & gives skin a natural finish
- Goes on clear with a translucent finish for all skin types & skin tones
- Non-comedogenic (does not clog pores!)
- 100% vegan, cruelty-free & Leaping Bunny Certified
- Made in a Fair-Trade Certified facility
- *Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 & Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Key Ingredients
- Hyaluronic acid helps skin retain moisture for a plump complexion
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
- Sulfates
Item 2591795
Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
External use only. Stop use if irritation occurs.
Water (Aqua), Butylene Glycol, Glycerin, PEG-150 Distearate, Polysorbate 80, Niacinamide, Rosmarinus Officinalis (Rosemary) Leaf Water, Melissa Officinalis Flower/Leaf/Stem Water, Mentha Piperita (Peppermint) Leaf Water, Sodium Hyaluronate, Sodium Ascorbyl Phosphate, Menthol, Pentylene Glycol, Propylene Glycol, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Trideceth-9, 1,2-Hexanediol. May Contain (+/-): Blue 1 (CI 42090), Yellow 5 (CI 19140).
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Reviews
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Ratings Distribution
Best Uses
Describe Yourself
Most Helpful Positive Review
Great dupe for Milk HydroGrip
I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn't tell a difference.
Most Helpful Critical Review
I like it
This primer works really good for anyone that has oily skin. The primer glides on so effortlessly and really does mattify and reduce my pores for a smooth finish once my concealer and foundation was applied.I also like that it's a very nice sized bottle and reasonably priced .I received this product...
3616 results
Pairs perfectly with foundation!
[I received this product in exchange for my honest review] The texture is just a little bit too sticky but the product actually works very well. I like that it doesn't appear to have any scent. The all back packaging is great for sitting on my counter with my daily makeup. It gives just the right amount of coverage and blended perfectly with my foundation.
Surely is grip!
[I received this product in exchange for my honest review] The texture is definitely very grip like, it doesn't smooth over as easily as a normal gel would, so spread fast as it seems to grip on pretty fast. It's pretty sticky at first as well. But, does my makeup sure stay!!!!!! You'll get the effect you want from this if you want your makeup to stay on all day!
Such Good Grip
I received this product in exchange for my honest review. I wasn't expecting to like this primer as much as I do. I now reach for it before any other primer in my make up bag. It goes on really smooth. The gel feels really nice against my skin, and it leaves a subtle tacky feeling that's grips to make up. This Primer is too long relaxing, and doesn't increase throughout the day
Yeah idk
This doesnt leave my make up matte. It leaves it with a natyral finish and my oils seep thru within the hour. It looks really pretty tho so jt may not do what it says but at least my skin looks nice lol
Great for oily/ combo skin
Awesome. I used to use the porefessional primer in highschool but made my makeup slippy and feel heavy. Thought all primers was like that until I tried this one yeaaaars later. I started using this for nights out when I would wear foundation and now I am starting to use it for my light blush/ concealer. Overall so good and lasts long. Helps prevent weird creasing. I use this with LA girl concealer and Loreal True match foundation. Only thing is that I can't find the expiration date and when I used it today (had it for over a year) and it smelled kinda rottenish. Not everything lasts forever though so its fine.