Rated 4.66 out of 5 stars
Most Helpful Positive Review It Really Is A Miracle!
I have tried a myriad of leave in conditioners for my very curly, highlighted hair and this one BY FAR outweighs any other in every area, including light and non greasy. We live on the coast and this product totally leave my salt water, pool and sun hair soft, shiny and bouncy. I spray it from about half way down the shaft to the ends and combs from the ends up. Tangles vanish leaving supple, soft curls. I LOVE this product, but not always the price.
Most Helpful Critical Review Not as amazing as expected
I had heard great things about this product and saw good reviews online for it and thought I'd give it a try. An all-in-one product sounded too good to be true, and for me it apparently was. I used this product right out of the shower to detangle my wet hair so I could easily comb it out. It sprayed on easily and did a great job as a detangler, but this is the only use I found to be true out of the 10 it claims to do. I noticed opposite effects on my hair than what the bottle says it does. I found it to dry out my hair and make it even more frizzy than if I had not put any product in it at all. I was really hoping for something more nourishing and moisturizing and this just wasn't it for me.
Reviewed by 3489 customers This is a fantastic product!
Mary from Troy, NY
I would definitely buy It's a 10 again. It is a great product and I love it!
Best it's a ten! from Santa Rosa, CA
My hair is thin, wavy, colored and breaks and falls out a lot. This product has improved my hair; it has made my hair soft and silky smooth with way less breaking and almost no split ends that I can see. My hair doesn't come out into my brush as much either. Keeps my hair feeling cleaner longer and my super sensitive scalp is not irritated by it either.
Um!! Buy it!!!
A from TN
I recently got this to try out after hearing so many rave reviews. It is AMAZING!!! I have fairly thick, dyed hair that can be dry. I used this ONCE and noticed a difference!!! My hair feels amazing!
Used this for years, love it
Paige from OKC
Helps keep my hair soft and less tangled after a shower. I've used this for 5+ years now and it's never steered me wrong!
Great Hair Solution
Susan See from Stockton, ca
This product is magic. I have dry damaged hair from multiple coloring and bleaching. It's 10 keeps my hair moist and easy to style. It makes my hair look healthy and feels healthy.
Got as a sample
RiRi from Alabama
So I was excited to try this because I had tried it back in high school and it was horrible but I heard they had a new formula. This is still horrible for my hair. I have African American hair about to my waist and it's very thick. For one I find I have to use a lot of product for it to actually cover my hair. I where my hair straight so I put this in before blow drying and it makes my hair so heavy and sticky. Like my hair is coated in this stick layer. I actually had to re wash my hair. This is so strange to me I usually use about 5 different products when do my hair and it's never weigh down. For this ONE produce to weigh my hair down is ridiculous. I really don't think this product is made for African American hair. Definitely avoid you will waste your money and time. The only positive thing I have to say is it smells really good.
Pattymax from Manassas, va
Ive got highlights and this products helps tremendously
You can't go wrong with this product!
Jessi from Hawthorne, ca
This product paired with the leave in mask are heaven. They both work wonders together. I tried it separately before and this one still does the job without it but would recommend using both you won't regret it.
I'll be buying this forever
Briana elaine from MO
I love this stuff because it does what it says. I've been using it for over a month now and have no complaints. It smells nice, it detangles, it gets rid of the frizz, it creates a beautiful shine, and I noticed my hair getting a little bit longer lately because it's been getting stronger than it has been in a long time. I have absolutely no complaints and I'll definitely be using this forever.
Changed product, disappointed!
Pam-ela from Portage IN
I use to love this stuff and it worked great on my hair, it also use to smell really nice! For some reason they changed the whole formula and now it's junk! My hair feels dry, frizzy and kinda stiff after using this new formula. Not to mention the new scent is horrible!!! I am so disappointed in this change and will not be purchasing this product anymore and will be looking to return this to ultra and will be looking for something else because I just can't believe how much they changed this product, so disappointed.
HORRIBLE "NEW" FORMULA!
Funsizedeb from Melbourne, FL
I can't believe a company that literally became famous for how AMAZING their leave-in conditioner was, would have the audacity to go and change it after so many wonderful years and make it into the absolute worst product I've tried! WHY! I'M SO MAD! Thankfully, other stores have created their own dupe of it and it actually works better than this new stuff, which isn't even a decent detangler anymore
Maybe, I love it, terrible pump
Juanita from Minneapolis MN
After I wash my hair I try to get some of the product out of the bottle and comb my hair. I would love to travel with it, but the pump doesn't work at all. any clues to help fix that?
In love with this product
Jess from Long Island, NY
I bought this product to use on my daughter's hair, which is fine and typically very healthy but had been dried out a bit by swimming. I tested it on myself first (2a-b hair, lots of blonde highlights, high porosity, fine, lots of hair). I am blown away. My hair typically has a lot of frizz the day that I shampoo, so much so that I frequently end up putting it up. Spraying this on all over after washing and towel drying (microfiber scrunching), my hair was easier to comb out. I let it air dry as usual. It felt a bit oily when wet, but that was almost completely gone once dry. My hair is noticeably softer, shinier, and has basically no frizz. I am definitely going to continue using this product myself. I was really blown away by the results. The only negatives I would note are the price (totally worth it in my opinion) and a rather strong scent (maybe roses) that might be too much for some. I love the scent, and I am very picky in that area.
I can't live without this!
SpecialK16 from Fairfield NJ
I have curly hair and I use this every time I wash my hair to give it that extra conditioning.
Formula changed is awful
Debbie from Maryland
I use to love this product. I'm so disappointed that the formula changed during COVID. Sellers deny it but die hard consumers can feel the difference in our hair. Leaves hair feeling like product build up and frizzy. No longer leaves hair smooth and shiny. Please bring the old product back!!!
Pump Does not work
Rose from Stockton CA
I was able to use one time but after that the pump did not work.
Shay from Spring tx
Not a fan. It smells good but it doesn't make brushing/combing any easier & I don't feel like it leaves my hair really feeling any different. Definitely not worth the price.
It's seriously a MIRACLE!
Kylie from Las Vegas, Nv
My hair is fine and long and gets very tangly. I was having a serious issue with tangles after washing my hair and I just couldn't stand brushing my hair for 20+ mins anymore and it just didn't look healthy either. I knew I needed a leave in and heard many great things about this one. I started using this a year ago and instantly noticed a difference and fell in LOVE. It takes me probably 30 seconds or so now to brush my hair and my hair feels amazing and looks amazing too! I've also noticed how soft my hair is and get compliments often. Absolutely love this product and can't ever go without it. Definitely worth the price.
Gigi from Riverside, Ca
The bottle looks different. It's like a matte blue and it no longer says "controls frizz " they added "replace lost protein" not sure if that's what makes my hair greasy and dirty feeling now. I bought it 2 different times. 1st time I thought I grabbed the wrong bottle so I ordered it online and received the same one I had just returned. I want the old :(
Best Hair Product Ever!
Jae B from Redlands Ca
I love this product, definitely has made a difference in my hair leaving it smooth, healthy and easily untangle.
Highly recommend, I've tried so many hair products and this has been a keeper.
Tracy C from PA
I heard so much about this I figured I would give it a try. I started out with the trial size then came back to buy the full 10oz. I flat iron my natural type 4 hair. This is great prior to heat styling and works to keep my hair moisturized without causing my hair to revert. The key is to use sparingly and comb or brush through the hair immediately so it is evenly distributed instead of "soaking an area". Highly recommend!
Left sticky residue on my hair.
Lyn from Columbia, South Carolina
Wanted to like this product but it left a sticky residue on my hair. Returning to store.
I buy this product every time.
jo from Missouri
Fine wavy color treated hair
JB from ohio
I've been using this forever and will continue to do so. only need a few sprays, detangles, volumizes, leaves hair shiny, good scent. don't use too much.
Leaves my hair greasy
SaffronAce from Oklahoma City, OK
It's a great concept, but doesn't do it for me. I've been using It's a 10 products for years and this has by far been disappointing. It works at detangling my hair, but by the end of the day, it's very greasy. I can't go more than 2 days without washing my hair.