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Summary
Highlights
Milk Makeup's KUSH Big Hit Lifting & Volumizing Mascara is a buildable volumizing mascara that amplifies every last lash for intensely fuller, thicker-looking lashes that won't flake, clump, smudge, or droop for up to 12 hours.
Benefits
- Fluffy tapered brush has unique criss-cross bristles that catch & coat every lash for a big hit of light-as-air volume and lift that lasts all day
- No clumping, smudging, or flaking
- Conditions & nourishes lashes so they feel soft, never stiff
- Alcohol-free, so it won't dry out lashes
- Easy mess-free application and removal
- Tight wiper deposits the perfect amount of formula in every swipe
- Non-irritating & paraben-free formula
- Safe for sensitive eyes and contact lens wearers
- Opthalmologist & dermatologist tested
Key Ingredients
- Weightless Cloud Fiber Tech deposits cloud-like fibers that puff up lashes for light-as-air volume & lift that lasts
- Conditioning hemp seed oil helps nourish for softer, healthier-looking lashes
- Fortifying murumuru seed butter helps strengthen dry, damaged lashes
- Vegan waxes provide creamy, buildable texture that doesn't flake or clump
- 100% natural black pigment delivers intense color payoff without harsh synthetic dyes
Research Results
- In a consumer perception study of 33 people immediately after using the product:
- 100% said lashes have high volume and look longer
- 100% said mascara is buildable
- 93% said lashes are flake-free
- 90% said lashes aren't weighed down and look lifted
Item 2646312
-Wiggle the brush from the root of your lashes to the tip.
-Use the tapered end of the brush to reach and define inner corner and bottom lashes.
-Layer to your desired intensity. Conditioning formula never stiffens, so you can easily build it up.
Aqua/Water/Eau, Synthetic Beeswax, Glyceryl Stearate, Stearic Acid, Butylene Glycol, Palmitic Acid, Oryza Sativa (Rice) Bran Wax, Acacia Senegal Gum, Polybutene, VP/Hexadecene Copolymer, Ozokerite, Polyurethane-35, Hydrogenated Vegetable Oil, Aminomethyl Propanol, Cannabis Sativa (Hemp) Seed Oil, Astrocaryum Murumuru Seed Butter, Helichrysum Italicum Extract, Rayon, Silica, Synthetic Wax, Glycerin, Stearyl Stearate, Octyldodecanol, Xanthan Gum, Tropolone, Methylpropanediol, Caprylyl Glycol, Phenylpropanol, Phenoxyethanol, Iron Oxides (CI 77499).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Clean mascara girlies this is for you!
The Milk Makeup Kush Big Hit Mascara is bold, dramatic, and definitely lives up to its "big lash" promise. The formula is infused with hemp seed oil and conditioning butters, so it glides on smoothly and keeps lashes soft instead of stiff or crunchy. The crisscross brush really grabs onto every lash...
Most Helpful Critical Review
Not mine
Gifted by Milk cosmetics I had high hopes for the MILK Makeup mascara, but unfortunately it didn't live up to them. The promotional images show lashes that look full, long, and dramatic — however, on me the result was very different. Even though my natural lashes are already quite good, the mascara ...
357 results
Amazing length!
The milk makeup mascara is so perfect and I love the volume and length it provides. This mascara also stays put and wears nicely throughout long days. I also like that the applicator gets in between lashes very easily.
My new favorite mascara
This has been my new favorite mascara! Long lasting, no smudging throughout the day, beautiful results after just 1 coat (as photo shows) volume and length without the heavy feeling Gifted by milk makeup

It adds so much volume to the lashes!!
This mascara is gonna change your eyelashes trust me! Gifted By Milk Makeup. It adds so much volume and length that the lashes almost look fake so no more lash extensions. The formula is super long lasting and it's easy to remove with any makeup cleansing oil/balm.


Flutter Effect
My lashes are super stubborn and I usually have to use waterproof mascara to keep some type of curl throughout the day but it kept my lashes curled all day! Definitely gives you that flutter effect, it made my lashes super long! Didn't clump and at the end of the day when I took all my makeup off it was very easy to remove! Gifted by MilkMakeup


Best mascara
This mascara is absolutely love the wand it's very big and gets all your eyelashes . I hold a curl very well will say it's not waterproof but works just like a waterproof mascara. Absolutely amazing completely recommend testing out. Gifted by milk makeup