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Summary
Highlights
dpHUE Gloss+ is a semi-permanent deep conditioning formula that deposits rich color in just 3-20 mins. The Gloss+ family includes 13 available hydrating pigmented shades and 1 sheer hue, leaving hair soft, luminous, and deeply moisturized for up to 8 washes.
Benefits
- Gloss+ is not formulated to permanently cover gray.
- No mix, no peroxide, no ammonia - just beautiful, healthy hair.
Formulated Without
- Parabens
- Sulfates
- Phthalates
- Gluten
Item 2629687
Apply to clean, damp hair. Leave on for 3-20 minutes. For a slight tint, leavin for 3 minutes and for richer color, leave 20 minutes. Rinse thoroughly. Use as needed, whenever you want a color boost and to add extra shine. Lasts up to ten shampoos. All Gloss+ shades can be mixed with Sheer to create your ideal Gloss+ shade.
Water/Aqua/Eau, Cetearyl Alcohol, Glyceryl Stearate, Centrimonium Chloride, Quaternium-80, Butyrospermum Parkii (Shea) Butter, Argania Spinosa Kernal Oil, Dioleyl Phosphate, Oleth-5 Phosphate, Propylene Glycol, Triethanolamine, Fragrance/ Parfum, Benzyl Alcohol, Phenoxyethanol, Ethylhexylglycerin, Basic Yelow 57, Basic Blue 99, Basic Brown 17, Basic Brown 16.
Free gift with purchase
Free gift with purchase
Online only free ACV Overnight Hair Serum deluxe sample with dpHUE Gloss+ purchase (valid thru 8/2/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Questions
Ask a QuestionQ&A
Showing 20 out of 271 Questions
- Q
I had a light balayage, I wanted to bring back the light copper tones I originally had from the salon…I bought the "copper" color in store and this is just straight red lol. Will this eventually fade over time back to my blonde or did I just screw my hair up?
- Asked by AKim
- Official Answer By dpHUE - Brand EngageNo worries—you didn’t mess up your hair! Gloss+ is a semi-permanent color, so it will fade gradually with each wash, especially on pre-lightened or porous hair. Since Copper is one of our most vibrant shades, it can come through bolder than expected, especially on blonde or balayaged hair. We recommend matching the Gloss+ shade that is the closest to the light part of your hair. If you have blonde balayage with a slightly reddish tone, try our Strawberry shade for a few minutes on a few hair strands. For next time, a good rule of thumb is to match your Gloss+ shade to the lightest part of your hair for a more balanced result. In the meantime, you can help the color fade faster by washing with a clarifying shampoo and rinsing with warm water. And don’t worry—your blonde isn’t gone for good!Was this answer helpful to you
- Q
My hair is very bleached out from the sun. What color would you recommend for hair that's almost white?? Just trying to tone it down a bit.
- Asked by Renée
- Official Answer By dpHUE - Brand EngageIf your hair is nearly white and you’re looking to tone it down, we’d recommend checking out our Gloss+ Toning Purple for Blonde & Silver Hair. It’s made to gently neutralize unwanted yellow or brassy tones while adding shine and softness. Gloss+ Golden Blonde, on the other hand, adds warmth—so it may make your hair appear more golden rather than cooler. A quick strand test is always a good idea to see how your hair reacts!Was this answer helpful to you
- Q
Can you use the Gloss+ at the same time as Root Touch-Up?
- Asked by BB
- Official Answer By dpHUE - Brand EngageYou can definitely use both—just not at the exact same time. We recommend applying your Root Touch-Up Kit first to cover grays or regrowth at the roots. Once that’s rinsed, follow up with Gloss+ to refresh your mids to ends with added shine and tone. Using them together in this order gives you the best all-over result!Was this answer helpful to you
- Q
My hair color is dark brown and my stylist put blonde highlights throughout my hair. What color should i use to darken the highlights to a light brown?
- Asked by Jenny L
- Official Answer By dpHUE - Brand EngageIf you're looking to soften your blonde highlights to a light brown that blends better with your dark base, try Gloss+ in Light Brown or Caramel. Light Brown gives a cooler, more neutral tone, while Caramel adds warmth and richness. Since Gloss+ is semi-permanent, it won’t lighten your base—it just adds depth and shine to what's already there. Always do a strand test first to see which tone you love best!Was this answer helpful to you
- Q
Are you supposed to use conditioner after rising it out?
- Asked by erin
- Official Answer By dpHUE - Brand EngageNo need! Gloss+ is a deep-conditioning formula that adds moisture and softness on its own—no additional conditioner is necessary after rinsing.Was this answer helpful to you
- Q
Does it work on gray hair ?
- Asked by Amber
- Official Answer By dpHUE - Brand EngageGloss+ doesn’t provide full gray coverage like permanent color, but it can help temporarily blend and soften the look of grays by adding tone and shineWas this answer helpful to you
- Q
I have dark brown hair with caramel highlights, would the black affect the highlights or just darken them?
- Asked by Dania
- Official Answer By dpHUE - Brand EngageGloss+ in Black will darken both your natural hair and highlights. If you'd like to preserve the caramel tones, consider using Dark Brown or a more neutral shade instead.Was this answer helpful to you
- Q
I've read all of the question and answers and not once was the golden blonde shade recommended to give warmth to ashy blonde highlights. Why? That's what I am looking for. I have a level 10 bleach blonde highlights throughout my medium brown hair that have gone way too light making them look ashy/gray. Will the golden blonde give warmth to them or make them too yellow?
- Asked by Mabel le
- Official Answer By dpHUE - Brand EngageGloss+ in Golden Blonde is perfect for adding warmth to ashy or cool-toned blonde highlights. It enhances golden tones for a sunnier finish.Was this answer helpful to you
- Q
I'm looking to add depth and dimension to my dark brown hair. What shade would you recommend? Thank you!
- Asked by JR
- Official Answer By dpHUE - Brand EngageTry Gloss+ in Medium Brown or Copper to add warmth and dimension to your dark brown base. Layering a warmer tone can help create richness and subtle highlights without overpowering your natural colorWas this answer helpful to you
- Q
Do your products cover gray roots between color treatments?
- Asked by AlliB
- Official Answer By dpHUE - Brand EngageOur Root Touch-Up Kit is perfect for covering gray roots between color treatments.Was this answer helpful to you
- Q
Is one application the entire bottle or is it a multi use bottle?
- Asked by AL2646
- Official Answer By dpHUE - Brand EngageYou can get multi-uses from 1 Gloss+ bottle, depending on the length of your hair and how often you use it.Was this answer helpful to you
- Q
Does it cover gray
- Asked by Laurie
- Official Answer By dpHUE - Brand EngageGloss+ is not formulated to permanently cover gray; we recommend our Root Touch-Up Kit, which is designed for gray coverage.Was this answer helpful to you
- Q
Can you use purple shampoo after applying this product to prevent orange tones? I used the dark blonde on my light blonde hair and it has some orange tones in it now.
- Asked by Beauty Guru
- Official Answer By dpHUE Brand Engage TERMINATEDHello! Yes, you can maintain a cooler tone with dpHUE Cool Blonde Shampoo. Hope this helps!Was this answer helpful to you
- Q
Could this product be used to get rid of brassiness on light ash brown hair?
- Asked by D
- Official Answer By dpHUE Brand Engage TERMINATEDHello, I would recommend using the dpHUE Cool Brunette Shampoo and Conditioner to remove brassy tones. Was this answer helpful to you
- Q
I am trying to grow out my salt and pepper hair. Born a dark brown but have used hair color products for years to cover gray.. Now I have unwanted blonde on top layer with my salt and pepper underneath. What can I use to tone down the blonde until it all grows out to natural salt and pepper?
- Asked by Color confused
- Official Answer By dpHUE Brand Engage TERMINATEDHello! It is best to keep the blonde as neutral as possible to help blend with the salt and pepper tones. I would recommend using Cool Blonde Shampoo and Conditioner. Hope this helps!!Was this answer helpful to you
- Q
I am growing out my light brown hair and would like to enhance the natural color as well as even up the overall color as it's more blonde on the ends. What color should I use?
- Asked by Ihbjaw77
- Official Answer By dpHUE Brand Engage TERMINATEDHello! If you would like your hair to look more Light Brown all over, I would recommend the dpHUE Light Brown Gloss+.Was this answer helpful to you
- Q
I have dark brown hair and been getting a blonde balayage done for the past 2 years. Right now it's growing out and the blonde color is now fading into an orange yellowish tone. Should I tone it with the gloss or use purple shampoo instead? If I do choose the gloss, what shade of blonde should I use?
- Asked by KX
- Official Answer By dpHUE Brand Engage TERMINATEDHello! If you want to balance the blonde tones, I would recommend using Medium Blonde Gloss+ and maintaining with the dpHUE Cool Blonde Shampoo and Conditioner. If you are just wanting to cancel the orange and yellow tones, I would recommend the Cool Blonde Shampoo and Conditioner. Hope this helps :)Was this answer helpful to you
- Q
I have natural almost jet black hair and recently had it bleached/colored an red violet ombre. The toner has faded faster than I had thought it would and it's starting to look faded. Would the Auburn gloss be a good option to revive the color in my hair?
- Asked by Nina
- Official Answer By dpHUE Brand Engage TERMINATEDHello, Our Auburn does have a brown base to it, so I would recommend looking at our swatch chart to determine which shade is best for you! https://images.ulta.com/is/image/Ulta/dphue-gloss-shade-chartWas this answer helpful to you
- Q
Hi! I have dark brown hair with some natural light brown highlights from the sun. I'm looking to make my hair darker and closer to a very dark chocolate brown/close to black. Would the black gloss make a difference? I'm afraid that since my hair is already so dark, it won't be noticeable. Thanks!
- Asked by Mae310
- Official Answer By dpHUE Brand Engage TERMINATEDHello! Yes, the Black Gloss would darken your dark brown hair. Hope this helps :)Was this answer helpful to you
- Q
I have medium brown hair with medium blonde highlights. I would like to add shine to my color and possibly freshen up my highlights. What color is recommended?
- Asked by Blah D Blah
- Official Answer By dpHUE Brand Engage TERMINATEDHello! If you are not looking to darken your highlights I would use the Medium Blonde Gloss+. Hope this helps! :)Was this answer helpful to you
Reviews
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Ratings Distribution
Best Uses
Describe Yourself
Hair Type
Most Helpful Positive Review
Seems to work
I really hesitated to buy this because of the price and I wasn't sure how it would work but Ulta has such a libral return policy I thought I would try it. I used this when my hair had a lot of gray roots and I should have been using a box color like I usually do so this was a pretty tough test of th...
Most Helpful Critical Review
Does not work!
Discovered this at Ulta by accident. I was excited about this product. I'm getting tired of root touch ups every 2 weeks. Well it did nothing. I left it on for 40 mins. As I was waiting, it looked like my roots were turning golden brown. I needed darker, but I would have been fine with it. Washed ...
956 results
Absolutely will keep buying!
Hair Type Straight Hair
I have a blonde balayage/full highlights. My natural hair color is light/medium brown with golden tips, like naturally. Ever since I started dyibg my hair a few years ago, I have never seen my virgin hair color again. With the Dark Blonde tone it quite literally took my hair back to how it looked when I was like 5 years old. Which I love, I also love that its temporary, and it made my hair super super shiny so I did not have to damage it.
... Going with a big old NO on this one!
Hair Type Wavy Hair
THE WRAP UP: Over-promised, under-delivered! I should have known better by the bottle alone. Feels like a low effort product put out to deceive people into thinking it was a big hair fix. It did nothing for my hair! Its conditioner at the end of the day and not even a decent moisturizing conditioner at that. Money grab product 100%
Smell is terrible
Hair Type Wavy Hair
Truly one of the worst smelling products I've ever used. I ended up rinsing it out after only a few minutes. It also is difficult to distribute evenly.
Idk what this is supposed to do
I genuinely don't know what this product was supposed to do. Or what it thought it was supposed to do. I have used it 3 times in 1.5 months: the bottle is much smaller than I thought it would be and you have to use a lot of product to ensure proper coverage. It also did not moisturize my hair, I actually think it may have stripped moisture and shine from my hair pre-use. There was no tint to this gloss. None. The product itself is tinted but it left absolutley nothing in my hair. I love this product in theory, but in practice, it's just more overpriced goo that doesn't do what it claims to do.
*WISH* this worked!
Hair Type Wavy Hair
The idea of this sounded good, but it did not deliver. No *SHINE* and no added TONE at all. Like everyone else here is saying- Yes, the smell is AWFUL and OVERWHELMING. All in all- a terrible experience, waste of time, and waste of money.