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Benefit Cosmetics Fluff Up Flexible Hold Brow Texturizing Wax
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Summary
Conscious Beauty at Ulta Beauty™
Benefit Fluff Up Brow Wax is a clear, crunch-free and creamy flex-wax that creates fluffy, full and natural-looking brows. The formula is buildable with reworkable hold for versatile shaping before drying down clear with a natural-matte finish. The end look: fluffy, feathered and texturized brows.
Features
- Fluffs, feathers and texturizes brows
- Flexible, reworkable hold
- Flake-free and crunch-free
Key Ingredients
- Jojoba Seed Oil helps brow hairs feel conditioned and nourished
- Shea Butter helps provide creamy, flexible texture AND helps brow hairs feel conditioned and nourished
- Argan Oil helps brow hairs feel nourished and soft
Research Results
- 93% said it easily feathers brows**
- 97% said it has reworkable hold**
- *Instrumental test on 30 participants
- **Self-evaluation by 115 participants after 1 week
Item 2603567
TIPS & TRICKS:
Fluff 'em up!
Brush wax through brows using upward strokes to fluff up and texturize. To pump up the fluff, gently comb brow hair against direction of natural growth. Then, brush brows into desired shape.
BEAUTY TIP: Layer Fluff Up Brow Wax over Precisely, My Brow Pencil Waterproof Eyebrow Definer for a fuller, richer, precisely defined look.
PRO TIP: When to set vs when to fluff?! If you want brows that are fluffy and look texturized with a flexible, reworkable hold, Fluff Up Brow Wax is your go-to solution! It easily shapes, feathers, tames and sets brows with the perfect amount of playtime. If you want brows that are structured and perfectly placed with a lasting hold, 24-HR Brow Setter Clear Eyebrow Gel with Lamination is the ideal option! It sculpts, shapes, controls and sets brows in place ALL DAY (literally)!
Aqua (Water), Synthetic Candelilla Wax, Steareth-21, Glyceryl Stearate, Butylene Glycol, Acacia Senegal Gum, Butyrospermum Parkii (Shea) Butter, Cellulose, Silica, Simmondsia Chinensis (Jojoba) Seed Oil, Dimer Dilinoleyl Dimer Dilinoleate, Cera Carnauba (Copernicia Cerifera (Carnauba) Wax), Argania Spinosa Kernel Oil, Cetyl Alcohol, Polyglyceryl-10 Myristate, Oryza Sativa (Rice) Starch, Phenoxyethanol, Caprylyl Glycol, Sodium Benzoate, Potassium Sorbate, Arginine, Tocopherol, Chondrus Crispus Powder, Dimethicone.
Disclaimer: Product ingredient listings are updated periodically. Before using a Benefit product, please read the ingredient list on the packaging of your product to be sure that the ingredients are appropriate for your personal use.
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Free Roller Lash with $35 Benefit Cosmetics purchase (valid thru 7/19/25 on in store or shipped purchases. Full or partial pickup or same day delivery purchases do not qualify. While quantities last and subject to in store availability)
Free gift with purchase
Online only free Hoola deluxe sample with $35 Benefit purchase (valid thru 7/30/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Death grip
I've never had brows to speak of, so any brow-related products are welcome. Initially, I wondered whether my brows had enough volume at all to warrant a "fluff-up," but it turns our the brow wax does an admirable job keeping everything "on." So thank you Benefit & Influenster; this is good stuff. ...
Most Helpful Critical Review
Expecting More!
I used this product several times and in several different ways to make sure I had enough experience with it before I shared my opinion. First of all, I was super excited to receive this product because Benefit brow products are my favorite and an everyday staple in my makeup routine. I currently us...
2200 results
Nice!
Flakes a little by the end of the day, but holds brows super well!
Best eyebrow wax!
I've tried so many popular eyebrow wax/gels, even the ABH brow freeze gel, which did not help my eyebrows at all, but the Benefit wax is the best! It helps my eyebrows stay in place for a long time! It is pricy for an eyebrow wax but it is worth the price.
So much confidence!
When I went to get my eyebrows done at Ulta, the lady who waited on me introduced me to this product. Absolutely fell in love!! Definitely worth buying!
Love it, it's all I'll ever use
This definitely fluffs up my brows and makes them look textured. My brows are thin so i love this stuff and swear by it
I will buy this product again!
I love this product!! I haven't ever used a texturizing wax before but I am really impressed. I have very thin brows and this product helps enhance the brows I have.