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Summary
Highlights
DIBS Beauty's Double Standard Primer & Mascara Duo features a brown tubing primer to lengthen & define and a black volumizing mascara to thicken lashes.
Features
- One wand replaces your multi-mascara stash - length, volume, or both
- Natural brown and bold black - no choosing necessary
- Flake-free, smudge-proof, all-day 12 HR wear
- Actually easy to remove with warm water
- Infused with shea butter, hyaluronic acid + vitamin B5 to nourish lashes
- For usage on eyes
- Safe for sensitive eyes
- Safe for contact lens wearers
- Opthalmalogist-tested
Key Ingredients
- Hyaluronic Acid: Promotes stronger, longer lashes
- Shea Butter: Known to nourish and condition lashes
- Vitamin B5: Known to help prevent lash damage and promote growth
Formulated Without
- Parabens
- Sulfates
- Phthalates
- Gluten
- Talc
Item 2643242
Use the precise elastomer-bristle to swipe on the brown primer for a natural, lengthened lash. Use the bold, wavy bristle brush to go bold with the black volumizer. Or layer them up for full-on lash impact. Build to your desired drama.
Primer: Water/Aqua/Eau, Polyurethane-35, Glyceryl Stearate Se, Vp/Eicosene Copolymer, Stearic Acid, Synthetic Beeswax, Glycerin, Saccharum Officinarum (Sugar Cane) Extract, Pvp, Butyrospermum Parkii (Shea) Butter, Palmitic Acid, Tromethamine, Coconut Alkanes, C18-36 Acid Triglyceride, Mica, Sodium Hyaluronate, Panthenol, Phenoxyethanol, Sodium Dehydroacetate, Xanthan Gum, Disodium Edta, Coco-Caprylate/Caprate, Ethylhexylglycerin, Caprylyl Glycol, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499).
Mascara: Water/Aqua/Eau, Acrylates/Ethylhexyl Acrylate Copolymer, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate Se, Stearic Acid, Vp/Eicosene Copolymer, Glycerin, Pvp, Butyrospermum Parkii (Shea) Butter, Synthetic Beeswax, Palmitic Acid, Tromethamine, Panthenol, Sodium Hyaluronate, Phenoxyethanol, Silica, Laureth-21, Sodium Dehydroacetate, Disodium EDTA, Ethylhexylglycerin, Iron Oxides (CI 77499).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Best Lashes EVER!!!
This mascara is probably the best "new" beauty item I've tried in a while. I have long lashes, but they are light in color and are hard to see with my hooded eyelids. But with this mascara, it looks like I have extensions they are so long and lovely. The brown primer goes on so smoothly, with just o...
Most Helpful Critical Review
Gets the Job Done
The versatility of this mascara is unmatched. You get the soft clean girl no makeup makeup aesthetic with the brown primer side, the glam with the black side, and the full beat with both combined. The brown also is a tubing formula so even better for those effortlessly chic days as it comes off easi...
215 results
I have found THE one.
This is the best mascara I've tried in years, and I am super picky. I am blown away by how great my lashes look, even after a full day at work. Forever going to repurchase. OMG!!!
I will not buy this product again
I have been on the hunt for the best mascara and I so wish this was the one. I really liked the packs and the consistency made me feel like it was going to be a good one but it flakes terribly and it feels crunchy. Applying the mascara is not a smooth glide at all so if try to build it up my lashes just turns into spider legs.

Flaked all over
Unfortunately I fell for the hype but will be returning this. Flakes all over under eyes, doesn't last. Very disappointing
amazing mascara that doesn't clump
I had a great first week using this mascara! It doesn't clump (I think people who are getting that are probably using too much in one go) and lasts all day. The brown side really lengthens my lashes and is super comfortable to wear. I'm definitely a new fan after a lifetime of Lancôme!!
Super easy to apply
Absolute winner of the summer for me. The brown primer is amazing on its own as a brown mascara—it gives me that soft, natural lash look on "no makeup" days. But when I layer the black mascara over it, my lashes instantly look fuller, longer, and way more lifted. Zero clumps, zero flakes, and it actually lasts all day without smudging. The best part? It comes off super easily at night (no scrubbing or panda eyes). It honestly feels like two products in one, and I love having the option to go natural or bold with just one duo. Lash routine = upgraded.