Tab through the images or use the previous or next buttons to navigate each product image
Summary
Highlights
HALF MAGIC's Cheek Fluff Soft Blur Cream Blush is a pillowy cushion of blush that gives a soft, buildable flush with the blendability of a cream and the staying power of a powder.
Benefits
- Unique hybrid cream-powder formula
- Magically blurs on application to infuse cheeks with diffused color
- Buildable, mistake-proof pigment
Features
- Dermatologist tested
- Modular pans designed to fit in a customizable magnetic "Forever" Palette
- 100% compostable & recyclable PaperFoam compact
Item 2611507
For the richest color payoff, use your fingertips to apply blush directly onto your skin. For a more diffused and airbrushed finish, use the Baby Paw Blush Brush (sold separately) to swipe blush lightly across the contours of your cheeks. Build to achieve desired color intensity.
Talc, Dimethicone, Mica, Hydrogenated Poly(C6-14 Olefin), Diisostearyl Malate, Silica, Dimethicone/Vinyl Dimethicone Crosspolymer, Triethoxycaprylylsilane, 1,2-Hexanediol, Aluminum Hydroxide, Lauroyl Lysine, Sodium Hyaluronate, Titanium Dioxide (CI 77891), Yellow 5 Lake (CI 19140), Red 28 Lake (CI 45410), Yellow 6 Lake (CI 15985), Red 7 Lake (CI 15850).
This brand is excluded from most Ulta Beauty coupons.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Questions
Ask a QuestionWhat do you want to know about this product?
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Layerable and eco friendly
I was really impressed by both the product and the product packaging. The blush is layerable with a slight shimmer. You can see in my photo the first color closest to my wrist is 1 layer, the next is 2, and the last is 3. It's very buildable and can last. The product with the most layers didn't even...
Most Helpful Critical Review
Beautiful shade!!!....
Purchased this beautiful Color:Only Drama-magenta plum. Was search of a winter purple... upset over the talc ... more upset that the shade didn't last on skin. Used with BB Face base, both elf primers, all nighter and just faded. I'm medium beige to tan and my lil girl whom picked the color is ve...
76 results
Love this blush its smooth and supple
[I received this product in exchange for my honest review] The Half Magic cheek fluff is a gorgeous and rich blush that has a beautiful natural pink color thats great for many skin tones. It's very blendable and light, as is the packaging which is compostable and natural and from recycled materials! Absolutely love how eco conscious this brand is. The brush that comes with this blush is not only beautiful and unique but a perfect tool to add the perfect amount of color to your cheeks !!
Environmentally friendly packaging
[I received this product in exchange for my honest review] I had never heard of this brand before and was not familiar with their packaging. It's supposed to be good for the environment, but honestly, I thought it made the product look cheap like I ordered to go food. But the actual blush itself is good quality and I know that the packaging is done on purpose and it is better for the environment, so I'm fine with it. It was just shocking to see at first.
Sun kissed blush
I've been using this blush for the past few days. It is super cute and easy to blend but one thing I've noticed is you need to apply a lot of it if you're a person like me who likes blush it wears off pretty quick so you have to retouch and reapply but the packaging is amazing. The texture is so pretty. It looks super sun kissed.
Awesome blush, flimsy packaging
[I received this product in exchange for my honest review] This is a great soft blur blush that lasts most of the day. It is highly pigmented with a lovely cream to powder formula that blends seamlessly into skin, leaving a soft glow. After using for a week, I noticed no irritation or acne, which sometimes happens to me for cream blush. I was not a fan of the packaging, it is extremely flimsy and would not be suitable for a makeup bag that goes with you to work/vacation. I LOVE the compostable eco-friendly concept of the compact, but really would prefer a refillable metal or plastic compact to reduce plastic waste instead of a paper compact. Overall, I think this a is lovely product, but the packaging feeling so fragile gives me some pause for long term durability.
Great formula!
[I received this product in exchange for my honest review] I love the cream-powder formula. It goes on super smooth and melts into your skin. Great buildable pigmentation with long lasting wear. While I love the sustainability of the compact, I was not a fan of this particular one.
