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Summary
Discover IT® Bye Bye Foundation - your first-ever full coverage moisturizer from IT Cosmetics that gives you the power to say 'bye bye' to traditional foundation! Featuring proprietary 3D Skin Flex Technology, this color-infused moisturizer uses flexible pure color pigments that 'float' over lines.
Features
- Discover IT® Bye Bye Foundation is your first-ever full coverage moisturizer from IT Cosmetics that gives you the power to say ''bye bye'' to traditional foundation!
- Protects skin with SPF 50+ broad-spectrum physical sunscreen
- Helps increase the absorption and efficacy of your other skincare products
Benefits
- Revolutionary full coverage moisturizer with 3D Skin Flex Technology delivers weightless full coverage with a natural satin finish
- 7 key fermented ingredients work to increase absorption and efficacy of skincare
Item 2523632
Apply 1-2 pumps to clean skin using your favorite IT Cosmetics makeup brush or fingertips, either on top or in place of your skincare products.
For best results, apply starting at the center of your face, then smooth and blend outward for a hydrating, fresh finish.
Active Ingredients: Titanium Dioxide - 9.0%, Zinc Oxide - 6.3%.
Cosmetic Ingredients: Water, Phenyl Trimethicone, Dimethicone, Butylene Glycol, Butylene Glycol Dicaprylate/Dicaprate, Orbignya Oleifera Seed Oil, Butyloctyl Salicylate, Cetyl Peg/Ppg-10/1 Dimethicone, Cyclopentasiloxane, Snail Secretion Filtrate, Aluminum Hydroxide, Magnesium Sulfate, Polyglyceryl-4 Isostearate, Stearic Acid, Cyclohexasiloxane, Dimethicone/Vinyl Dimethicone Crosspolymer, Hexyl Laurate, Calcium Stearate, Caprylyl Glycol, Triethoxycaprylylsilane, Ethyl Hexanediol, Ethylhexylglycerin, Limonene, Citrus Limon (Lemon) Peel Oil, Sorbitan Isostearate, Tocopheryl Acetate, Phenoxyethanol, 1,2-Hexanediol, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Adenosine, Citrus Aurantium Dulcis (Orange) Peel Oil, Citrus Aurantifolia (Lime) Oil, Pinus Sylvestris Leaf Oil, Niacinamide, Polymethylsilsesquioxane, Lactobacillus/Dipteryx Odorata Seed Ferment Filtrate, Lactobacillus/Pumpkin Ferment Extract, Propylene Glycol, Saccharomyces/Xylinum/Black Tea Ferment, Linalool, Glycerin, Eucalyptus Globulus Leaf Oil, Saccharomyces/Rice Ferment Filtrate, Lactobacillus/Kelp Ferment Filtrate, Citral, Hydrolyzed Collagen, Leuconostoc/Radish Root Ferment Filtrate, Panax Ginseng Root Extract, Cocos Nucifera (Coconut) Fruit Extract, Hydroxyethylcellulose, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Camellia Sinensis Leaf Extract, Silk Extract, Hydrolyzed Silk, Sodium Citrate, Citric Acid, Steareth-20, Potassium Sorbate, Saccharomyces/Camellia Sinensis Extract Ferment Filtrate, Bacillus/Cordyceps Sinensis/Ganoderma, Lucidum/Inonotus Obliquus/Lentinus, Edodes/Phellinus Linteus/Schizophyllum, Commune/Tricholoma Matsutake Extract Ferment, Filtrate, Phaseolus Angularis Seed Extract, Lactobacillus Ferment, Lactobacillus/Centella Asiatica/Gleditsia Sinensis, Thorn/Houttuynia Cordata Extract/Phellodendron, Amurense Bark/Polygonum Cuspidatum, Root/Prunella Vulgaris/Torilis Japonica Extract, Ferment Filtrate, Lactobacillus/Rice Ferment Filtrate, Xanthan Gum, Diamond Powder, Olea Europaea (Olive) Leaf Extract, Chlorhexidine Digluconate, N-Hydroxysuccinimide, Biotin, Palmitoyl Tripeptide-1, Hydrolyzed Hyaluronic Acid, Chrysin, Palmitoyl Tetrapeptide-7 May Contain Iron Oxides, Titanium Dioxide.
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Questions
Ask a QuestionQ&A
Showing 20 out of 900 Questions
- Q
Where do I find my current color shade on my tube it bye bye full coverage foundation - the same foundation as in the above picture.
- Asked by Lena
- Official Answer By IT Cosmetics - BEHello! You can find the shade of your Bye Bye Foundation Full Coverage Moisturizer with SPF 50+ on the back of the bottle or on the packaging, if you still have it. Another option, depending on where you purchased it from, you may be able to view the shade by looking through your transaction history. We hope this helps!Was this answer helpful to you
- Q
Is primer needed
- Asked by Jenn
- Official Answer By IT Cosmetics - BEHi there! Thank you for reaching out about our IT Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+. A primer isn’t strictly necessary with our IT Cosmetics Bye Bye Foundation, but some users find it enhances the application and wear of their makeup. Whether or not you use one depends on your individual preferences and skin type. Experiment to see what works best for you!Was this answer helpful to you
- Q
Is this suitable for combination oily skin type ?
- Asked by A
- Official Answer By IT Cosmetics - BEHi there! Thank you for reaching out about our IT Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+. While our IT Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+ works for many skin types, we recommend checking out the product details and reviews online to see what other users with combination/oily skin have experienced. This will help you determine if it's the right fit for you.Was this answer helpful to you
- Q
What is the difference in the Bye bye foundation and the CC foundation? How do I know which is better for me?
- Asked by Wanda
- Official Answer By IT Cosmetics - BEHi there! We'd love to share the differences between these foundations! CC+ Cream will provide full coverage and instant color correcting benefits. IT is also formulated with anti-aging ingredients to reduce the look of uneven skin tone over time. If your skin concerns include dark spots, redness, or hyperpigmentation CC+ Cream is a great choice for you! Bye Bye Foundation is your full-coverage moisturizer! IT will deliver weightless, full coverage with a natural satin finish. IT is also designed to help increase the absorption and efficacy of your other skincare products. If you are looking for weightless, full coverage that will also hydrate, Bye Bye Foundation will be perfect for you! IT is also important to note that both foundations include SPF! We hope this helps!Was this answer helpful to you
- Q
Is this being discontinued? I haven't seen it in stock for over a month.
- Asked by Jacqueline
- Official Answer By IT Cosmetics - BEHi there! Bye Bye Foundation, is not being discontinued. Only Bye Bye Foundation in Oil-Free has been. Please check out itcosmetics.com for availability too!Was this answer helpful to you
- Q
where is the color choice of the same product I have now so I can buy again? I cannot find anywhere on it
- Asked by Joann
- Official Answer By IT Cosmetics - BEHi there! The shade name is located on the back of the tube & on the box your foundation came in! If you are unable to locate IT, it is possible that it may have rubbed off over time. We are happy to look into this further for you & find your perfect match. Please live chat with us!Was this answer helpful to you
- Q
does this have retinol in it
- Asked by kyta
- Official Answer By IT Cosmetics - BEHi there! Please know that all our products are formulated with skin-loving ingredients. You will be able to find a full ingredient list on each product page!Was this answer helpful to you
- Q
I have a question about IT makeup and the color. I bougt this before at an Ultra store a year ago, but I don't know the color. Would Ultra have that on record? I'm 25 miles from at store.
- Asked by Lesia
- Official Answer By IT Cosmetics - BEHi there! The shade name is located on the back of the tube & on the box your CC+ Cream came in! If you are unable to locate IT, it is possible that it may have rubbed off over time. We are happy to look into this further for you please live chat with us on Ulta.com!Was this answer helpful to you
- Q
What's the difference between the full coverage and cc
- Asked by Sonni
- Official Answer By IT Cosmetics - BEHi there! CC+ Cream will provide full coverage and instant color-correcting benefits. IT is also formulated with anti-aging ingredients to reduce the look of uneven skin tone over time. If your skin concerns include dark spots, redness, or hyperpigmentation CC+ Cream is a great choice for you! Bye Bye Foundation is your full-coverage moisturizer! IT will deliver weightless full coverage with a natural satin finish. IT is also designed to help increase the absorption and efficacy of your other skincare products. If you are looking for weightless, full coverage that will also hydrate, Bye Bye Foundation will be perfect for you! IT is also important to note that both foundations include SPF! We hope this helps!Was this answer helpful to you
- Q
I have bought this product in the past and loved it. The color choices are terrible now and the make up is not the same. Best color options are found at Lancome full coverage makeup. Why such extremes It? I have bought your face powder, concealer, brushes, lipsticks. I am rethinking my past choices.
- Asked by gracefully aging
- Official Answer By IT Cosmetics - BEHi there! Thank you so much for your feedback. We always welcome and value our customers' comments and concerns! We're so sorry to hear about your recent experience. Please note that we have not changed the formula of our Bye Bye Foundation. We will share your feedback with our team! If you would like further assistance we invite you to live chat with us to help find your perfect match!Was this answer helpful to you
- Q
what happened to the matte option?
- Asked by Kris
- Official Answer By IT Cosmetics - BEHi there! ITcosmetics Oil-free has now been discontinued. They have replaced IT with their new CC+ Natural Matte! While there are differences between the two, you're going to LOVE CC+ Natural Matte! They both provide full coverage, but CC+ Natural Matte has a smoother, natural matte finish! They both have SPF 40, but CC+ Matte combines a mix of physical and chemical SPF for oily and combination skin to ensure no white cast! CC+ Natural Matte has an extended range, 16-hour shine control, and all-day hydration! We hope you try IT!Was this answer helpful to you
- Q
Is it okay to use beyond expiration date? I bought a full bottle that expires in 2 months and I know it'll last me more than that so I wanted to make sure it was okay to use.
- Asked by Gloria
- Official Answer By IT Cosmetics - BEHi there! We're so sorry to hear about this. We recommend reaching out to gethelp@ulta.com for further assistance!Was this answer helpful to you
- Q
Where exactly is the shade color on the back of the tube? Is it a number? I've had my foundation for about two months so none of the words or numbers have come off. If you could be very specific because it is not indicated anywhere on the tube. While looking through the comments, I have noticed many people have the same question. I can clearly identify the shade on my IT concealer because it is clearly marked . However, for the foundation, I do not see it anywhere. Please help
- Asked by Diana
- Official Answer By IT Cosmetics - BEHi there! The shade should be located on the back of your tube. From time to time IT can rub off. We are so sorry about this, we are working hard to resolve this issue! If you are having any trouble locating IT, we're happy to help find your shade! Please Live Chat with us on, we encourage you to have the product handy when chattingWas this answer helpful to you
- Q
I am looking for the bye bye foundation full coverage moisturizer with SPF in the medium tan. I noticed that it is out of stock, will it be coming back? If so when?
- Asked by Elle
- Official Answer By IT Cosmetics - BEHi there! We do not have insight into this information. We are working hard to have this shade back in stock as soon as possible!Was this answer helpful to you
- Q
I used to use this product and on the front it said "OIL FREE/MATTE"? Is this the same product? Does this product have a matte finish?
- Asked by Halie
- Official Answer By IT Cosmetics - BEHi there! Our Bye Bye Foundation Oil-Free has now been discontinued. ITcosmetics has now launched CC+ Natural Matte! We hope you try IT!Was this answer helpful to you
- Q
Cannot find the color/shade on the bottle, need to order another one online.
- Asked by P
- Official Answer By IT Cosmetics - BEHi there! The shade should be located on the back of your Bye Bye Foundation Tube. From time to time IT can rub off. We are so sorry about this, we are working hard to resolve this issue! If you are having any trouble locating IT, we're happy to help find your shade! Please Live Chat with us on Ulta.com, we encourage you to have the product handy when chatting in!Was this answer helpful to you
- Q
What primer works best with this particular one
- Asked by Bye-bye Foundation
- Official Answer By IT Cosmetics - BEHi there! We recommend Your Skin But Better Makeup Primer+! IT's perfect for all skin types, including sensitive skin, and featuring All Day Grip Technology™, this primer can be worn underneath makeup, or by itself, for a more refined and hydrated complexion!Was this answer helpful to you
- Q
I m 83 yrs. old. I use Jane Iredale Glow Time Pro BB Cream GT3 and think it's a good foundation. Is this product better? I have fine lines above my lip and on each side. I throw away a lot of money trying products that don't produce results. Do you have a sample for me to try?
- Asked by Betty
- Official Answer By IT Cosmetics - BEHi there! IT’s so great to hear you’re interested in testing out ITcosmetics products. Bye Bye Foundation improves the look of top skin concerns including redness, pores, dark spots, acne, lines and wrinkles. IT is also suitable for all skin types. We recommend visiting your local Ulta as some locations are currently offering samples. If you have any questions or need advice selecting something suitable for you, you can always live chat with us on Ulta.com!Was this answer helpful to you
- Q
What is the best IT foundation for mature skin (50s), to look fresh
- Asked by Bellathepup
- Official Answer By IT Cosmetics - BEHi there! We invite you to live chat with a beauty expert on Ulta.com for a customized recommendation based on your skin goals!Was this answer helpful to you
- Q
Can you tell me what color I got before, I dont see t on the product, Can you use my e-mail to look it up?
- Asked by Krista
- Official Answer By IT Cosmetics - BEHi there! Please reach out to gethelp@ulta.com for further assistance!Was this answer helpful to you
Reviews
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Most Helpful Positive Review
LOVE LOVE LOVE I now prefer this over IT CC Cream
I'm a daily wearer of IT Cosmetics CC cream and I can easily see distinct differences between the two. I'm 39 YO with Oily skin and visible pores and always fighting those fine lines. I'm exactly between their CC Fair and Light shades, so I have to blend the two colors together daily. I saw this...
Most Helpful Critical Review
Worst Breakout of My Life
The IT cosmetics CC cream was my foundation of choice for months, but recently I was on the lookout for something different and thought this would be a perfect alternative. Boy was I wrong. I've never had an adverse reaction to makeup before nor do I have sensitive skin so I was shocked to discover ...
2254 results
I have bought this again and again.
I have been using IT for years and years. I have tried other foundations from time to time but have always went back to IT.
Please don't EVER discontinue this! Great for mature skin!
As a woman of 50 with extremely dry skin with a lot of redness and freckles, finding a luminous full coverage foundation that does NOT dry out my skin and does NOT exaggerate my fine lines has been next to impossible. I tried all the brands... Nars, Dior, Lancome, Hourglass, you name it... they all had issues. Either they were drying, they did not match my skin or were too sheer to cover up my redness. I had been using IT full coverage foundations for years, but as I aged, I found it drying to my skin. Enter this IT Full Coverage Moisturizer with SPF. Finally! It works! It's a bit more sheer than I'm used to, but is buildable without being too much. It lasts all day, and does not dry my skin out. I'm so, so happy to have found it. Please don't ever stop making it!!
Not what it used to be
Has the formula changed? Doesn't cover like it used to cover. Used to use 1 pump now have to use 2 pumps of IT Bye Bye Foundation Full Coverage Moisturizer with SPF 50+. Too expensive, price went up by $10.00.
Best coverage!
perfect amount of coverage and just the right tone!
BEST. FOUNDATION. EVER.
PERFECT FOUNDATION FOR MATURE SKIN. COVERAGE IS GREAT, BUT FOUNDATION IS ALSO LIGHTWEIGHT. THE MOISTURE ELEMENT MAKES IT GO ON SMOOTHLY AND EASILY AND MY SKIN GLOWS FOR HOURS. FULL SUNSCREEN WHICH SAVES ME FROM HAVING TO APPLY THIS UNDER MY MAKEUP. THE ONLY PROBLEM IS THAT MY STORE DECIDED TO STOP CARRYING THIS PARTICULAR FOUNDATION (THE ONE WITH MOISTURE). WHY, OH WHY???