Product Reviews Rated 4.38 out of 5 stars
264 Reviews
Most Helpful Positive Review Awesome tanner I'm a first time self tanner and I was worried about not being able to apply an even tan without streaks, but the mitt helps! It was super easy to apply and even for my fiancé that did my back for me. It's such a natural tan and the smell is pleasant-not too strong and doesn't linger!
Most Helpful Critical Review Ok...but not enough color I purchased this product after seeing the beautiful color that it gave someone I knew. I am a long time self tanner user, so I know what to look for when buying one. This one makes your skin really soft and smooth and the smell isn't horrible. The closer you get to the 8 hour mark, the more you can smell the DHA. After using it the first time, i did not notice much color at all. I was very confused because this has never happened with a self tanner before. I used it again the next day and after two applications, I would say I now have a medium glow. This product may work well for very fair skinned people, but it is not dark enough for someone who has an olive tone. It was definitely too much work and too much product just to get a subtle glow.
Reviewed by 264 customers My go to tanning 5
Beth from Richmond
This tanner gives a natural glow I am obsessed with! I'm pale with tons of freckles and this self tanner helps give me a more sun kissed look. Once I apply, I let it dry for a few minutes and I haven't had any problems with streaking. I've tried others, but keep coming back to this one. Love it!
Orange Color 3
Rachael from NY
I love Tarte products, but this didn't work. I love that the gel application is super easy. The color lasts a few days and fades fast - but I actually like that, because when it fades it doesn't fade splotchy at all & it's not a commitment to upkeep it.The color just kinda goes away. — BUT the color was orange. Really hoped for a more natural shade, but it's not.
Only self tanner I ever use 5
Nicole Renee' from Point Pleasant, New Jersey
I have tried many self tanners over the years. This knocks them all out of the park. I LOVE the gel formula. I feel it leaves my skin feeling moisturized instead of sticky like most self tanning foams do. The smell is wonderful. The color is perfect. I wish I would have known about this product sooner! Highly recommend!
Rubs off 3
GV from Chicago
Although the tan looks pretty natural, it does streak around wrists, etc, if you're not careful. Also it rubs off. I was dating a guy who had white sheets and it left brown streaks on his sheets. Talk about embarrassing.
LOVE 5
Laura from Minnesota
I've used a lot of self tanners in my lifetime and this is hands down the BEST! Beautiful color, so natural looking and the smell is amazing!
THIS AINT IT 3
Paige from TX
The ONLY thing good about this is the smell.
It applies so patchy and horrible. I had high hopes for it but ill stick to St. Tropez.
In LOVE 5
Mbrhodus from Louisiana
I didn't have high expectations for this but I love the color in this and no streaking!!!
So easy to apply! 5
Bethey134 from Rochester, NH
This product is amazing. Super easy to apply with the glove provided. A little goes a long way.
Color isn't orange. Will definitely use again!
Blotchy and doesn't last 2
Orange cat from Nashville
If you want a self tanner that is blotchy and doesn't last for more than one shower, this is the product for you. It applies horribly when you try to layer for a darker color and leaves a weird smear when applied with the mitt. The only positive thing I can say about it is that it smells wonderful.
Underrated 5
Dani from Indiana
This self tanner is SOOO underrated. It is so easy to apply, not a horrible smell, I never get nasty orange hands or feet, it is such pretty tan! It definitely isn't talked about enough in my opinion.
I would be this product again and again! 5
Shari the girl Nextdoor from Dallas, TX
Love this product! I've used several in the past that don't dry quickly, streak and have a strong odor. This one is so much improved that I've shared this with all my girlfriends. Love the mit and how easy it goes on. Will continue to use this product in the future.
Recommend 4
Amazing from n/a
Honestly, I normally have bad luck with self tanners. However, this one works really good!! If you use the mitt properly there won't be any streaks. The tan doesn't come across as orange. And as for the smell, it smells super good for the first couple of days. Though the downfall to this tanner is that it doesn't seem to last too long for me.
The best self tanner! 5
AO from OR
This is seriously the best self tanner out there. You don't turn orange, easy to apply, and one application gets you medium dark. It's not a horrid self tanner smell either. I originally thought it wasn't that great until I realized I used the wrong side of the mitt to apply the product(the thinner side doesn't absorb into the mitt).
Oh and another fair warning is if you use this on your bum, your toilet seat will turn pink-purplish.
But comes off with bleach.
My number 1 self tanner 5
Sara from CT
Alwaysss come back to this one. It is so hydrating, natural looking and the smell is not bad at all!! Gives your a gorgeous bronze glow, not orange at all. My absolute favorite self tanner and I have tried ALOT
Go to tanner 4
Go to summer must from Texas
This is something so natural and is always my go to. Lasts about a week and buildable. Doesnt have that nasty tanner smell so you can go about your day as it develops.
The one I keep going back to 5
CJ from Midwest
Easy application, dark, best mitt I've ever used, smells great, lasts long
I love this product! 5
Megan from Philadelphia
I've used many self tanners over the years and this is the only one that doesn't streak. It's really easy to use because you don't have to wash it off after a few hours like most self tanners. There is a guide color so you have a good idea if you're missing any spots. It does have a smell but I don't mind it!
I love this 5
Tiggy from Or
Best self tanner ever smells good don't leave streaks.
I would recommend to all
A summer must have for me! 5
Colleen from CT
This is my favorite self tanner, I have been using it for years, it's perfect for my fair skin, gives me enough color to look like a natural light tan, not to dark or orange...and it's buildable, for when I do want a slightly deeper looking tan. Also long lasting.
I would buy this product again and again and I have 5
Kroud from Indianapolis, in
I love this and haven't found better ! I have about 10 others and keep going back ! It doesn't last super long so you have to reapply in 3-4 days but it doesn't leave a residual either
Natural Looking 5
KelBelle from Florida
This is the most natural looking deep tan with no smell. This is my holy grail now!
Nice for an event 4
Jilly from St. Charles, mo
I liked the smell, and it is more hydrating than others I have used. I was disappointed I think I got 3 days out of it. It does take a full 8 hours to develop
Great alternative to spray tans 4
Lgirl from Austin
I received a sample of this product and liked it so much I bought it. I like to get occasional spray tans for a nice glow but they get expensive and I hate the smell. This gel goes on smoothly and with the mitt, it's a very easy application. I've found it lasts as long as a spray tan and because you do it at home you can always touch it up. Whereas with a spray tan, if you pose wrong or don't blend right away after you're left with some awkward creases or streaks. Makes my skin feel soft. It smells good too!
I loved the color, but does not stay 4
Tasha from San Antonio, TX
I really enjoyed using this self tanner. It does give you a nice tan after one use and an even better one after a couple of uses. I'm very fair, and was afraid of looking too unnatural, but I did not. I actually received a lot of compliments. My only complaint is its staying power. I run every day and noticed that during my workouts I would sweat it off and I would end up being very patchy. Then when I would shower, it would almost be completely gone. I figured this would happen to some extent but not this badly. It is worth a try if you do not intend to sweat a lot every day. I definitely would buy again and probably use it on vacation or when I don't plan on working out every day. The shower alone would not cause it to fade too much which was also nice.
By far my favorite self tanner! 5
ShanMarie29 from Massachusetts
This stuff is amazing. Some nights I put it on and it looks like it might be patchy but every time I wash it off it looks completely even. I can't screw it up if I try. Please never stop carrying this stuff!