Rated 4.42 out of 5 stars
Most Helpful Positive Review Absolutely terrific.
Let me start by saying I basically have translucent, blonde brows. Think Tilda Swinton blonde. I'm also that pale. I get them tinted from time to time, but not as often as I should. So, most of the time I have to wear some type of brow product in order to see them at all. I was using the Benefit Gimme Brow and was fairly satisfied with it. It's not been available for purchase recently so I had to try something different. I'm glad I did. Not only is Make Me Brow so much cheaper than Gimme Brow, it's better. It has better pigmentation and gives me more volume. This doesn't run or smudge and stays in place all day, yet it isn't difficult to remove or clean on skin if some strays from the brow during application. For the price, I doubt there is a better brow product on the market. I will happily purchase this again and again.
Most Helpful Critical Review Not for those with sparse eyebrows
I have dark but very sparse eyebrows and have loved the benefit gimme brow and was hoping this would be a cheaper alternative. Sadly while it has a small brush the bristles are too spaced out and it couldn't 'grab' onto my sparse brows and make much of a difference. If you have thicker brows and just want a little fill in it would probably work great. But for me it was a no go and was returned a few days later.
Reviewed by 1554 customers Not for me
Sam from Pennsylvania
I wasn't a huge fan of this gel but I also prefer pomades. The chocolate color was too warm for my brow color and I found it to pull my brow hairs together almost like mascara would with lashes. Good product for many but not all
Decent eyebrow gel
ledzepgirl78 from NY
This is a nice eyebrow gel, the color is perfect, lasts all day, doesn't smear, but I think the formula needs to a little adjusting or maybe its the brush itself because it initially puts a little too much product on. It's an easy fix though and not a deal breaker!
Kate from Pennsylvania
It definitely has filling fibers I just like clear brow gels more and it wasn't the best for keeping them in place.
Best affordable brow product !
Eryn from Huntsville AL
I have tried many different brow products to try and give my eyebrows that give a natural appeal. With how affordable this product was I figured I'd try it out. I am in LOVE !!!! I just swipe this in daily and it keeps my brows looking phenomenal! My go to product !!!!
This is my third tube 😊
Lauren from Beckley, WV
I use this product for non make up look days.
Just okay for me.
Kiera from Utah
This product isn't bad; it's just not to my preference. I like my brow gel to *either* give a soap brow type effect (like ColourPop Brow Boss or Glossier Boy Brow) or to give a good amount of color and hold (like L'Oreal Brow Stylist Boost & Set or Benefit Give Me Brow). This one didn't do either. The color didn't show up much, and my brows did not stay in place any better with it than without it. I'm glad I tried it for comparison's sake, but I will not buy this again. I generally really like Essence as a brand, and I will continue to buy their blushes, bronzers, highlighters, and mascaras.
Please never discontinue
nutmeg from Nebraska
I have gone through more than a handful of these make me brows! Cheap, fast and easy. I use them alone for everyday makeup, on more special occasions I may go in with a pencil to fill my sparse spots.
Mer from Idk
I love this!! It doesn't weigh down my brows at all, keeps them put, tinted, and stats on all day! I love it so much, worth it!
You get what you pay for
Lauren from Utah
I don't like the applicator brush and it didn't do anything for holding the shape of my brows since I have thick hair. I gave it a shot but it was not effective at all.
LOVE THIS! easy to use
desabear from Michigan
i bought this cause i was tired of filling in my brows and it felt like i was taking too long. So i bought this, and i love it. Very easy to use, and if you want to go darker/more "filled" in with color, just build it up with however much product you need. my brows are more sparse on the ends, so i use a little more product there. but it looks great, natural, and my brows are done in less than 5 minutes. they look better than how i used to do it with a pencil or powder because you can easily go overboard with those.
Lo from Upland Ca
Definitely a great buy for the cost. I wish I went darker so I will since it's so affordable.
Heather from Virginia
Great for everyday use to naturally darken brows. Not great for reshaping or filling in gaps but can be placed on top of other products. It's my daily go-to!
Not a good dupe
Casey from Illinois
I bought this to compare to Benefit Gimme Brow because it's a fraction of the cost. It's not comparable at all. The brush is awful!!! The product is just okay but I won't purchase again.
Run, don't walk!
That gal Shay from Birmingham, AL
This is amazing! I got it while on a work trip and I forgot my brow product. 🙈 This is a one step to perfect brows! I love it! It's vastly underrated! Must try!
Color is nice
Sami from Altoona
I used to LOVE this but not sure if it's a different formula or if I just prefer a different style. The color is very nice but it's messy and doesn't keep my brows up. I use it first and then add the ABH brow gel and it makes my brows look nice a full. Just wish it had better staying power!
tallizme from Ohio
My brows just need tamed and darkened a bit as I get older. The hairs tend to grow down. This product had both good color and hold, and was easy to apply. It also lasted all day. Thanks to the Ulta rep who recommended it to me!
Love this stuff!
Courtdawg from Evansville, IN
I love this stuff! It goes on easily & looks so natural. I love the little wand. It doesnt flake off. The price is great! It lasts a long time. I hope they never stop making it.
Red from Md
Works great. Good price
Had to repurchase in order to get the right shade.
Nickname from Transylvania
I bought this product twice, in two different colors hoping one would be similar to my brow than the other. The first time I purchased this, it was too light for my brows but it was a nice consistency and a good price. I bought the darkest shade, and I really like it! It fills in my brows nicely without have to use a pencil, powder, or pomade. Would recommend!
soft browny brown
rllyblonde from socal
i'm a natural blonde, darker now that i'm older. i was a bit skeptical of this product because it's so affordable but i'm glad i went for it! soft browny brown was the perfect shade and i like the application and color or this product. i have used a similar product by benefit and nyx and i think this is definitely comparable to both. my first essence product and certainly not my last! glad i went for it!
Nice tinted brow mascara!
N.D.A from NY
This is a pretty good brow mascara considering the price, and the pigment isn't overwhelmingly dark so it looks very natural. I did purchase the wrong shade, but I will probably repurchase in the correct color. Would recommend!
Pao from California
I used to use the Benefit Gimme Brow but now use this one because why spend about $24 on a brow gel? This one does the same thing and for a much better price
Great product for a great price
Kasey from Indiana
This product works better than the benefit brow. The benefit brow would clump and almost peel when applying. This stuff just goes on and does a natural look that I love. It doesn't look like I stamped my eyebrows on, it just accentuates the color and natural look I already have!
Excellent budget brow gel
Karina from Los Angeles
Not as good or fool proof as Benefit but for the price you can work with it, use with a light hand to avoid a mess
mel from NY
My brows are pretty full but the hair kind of points down so I was just looking for a tinted gel to hold them up. This is not that. There is no hold with this product the formula is very runny and even when I was trying to be careful, it would still get everywhere. I wound up throwing it out even though I try to use stuff even if I don't like it.