Rated 4.24 out of 5 stars
Most Helpful Positive Review Beware: When they say Huge, they mean HUGE
I use this product everyday to make my lashes the first thing that people notice when they see me- whether its at the office or a night out. For someone who recently stopped doing the liquid eyeliner wing (for about 4 years I did this everyday), this really has made a difference in my look- brightening up my eyes, and making my lashes pop! I am not someone who typically spends a lot of money or splurges when it comes to make up products- I am a very reasonable shopper- but I would definitely keep purchasing this product. The price isn't very bad considering it has lasted me over 2 months- when I'm usually buying mascara every 2 weeks. I highly recommend this product to anyone! Depending on how many coats you do (I usually put on 5-10, spending about 5 minutes on my lashes), you can really make people think your lashes are fake because of the exceptional length and volume that comes with this mascara. I have had people ask me if I was wearing fake lashes because of this amazing product. And the brush helps in curling them the same time as application, so throw away your lash curler! I recommend this product to anyone who wants to make a statement with their eyes and lashes!
Most Helpful Critical Review AWFUL!
This is the worst mascara I've ever used! I got it to try as a free sample and I was excited to use it. What a disappointment! There is way too much product on the wand/brush and it is really difficult to avoid clumps. i wore it for 8 hours and there was absolutely none left on my lashes. It had all flaked onto my under eye area and I looked like a flaky raccoon. I used it twice and it's going in the trash.
Reviewed by 1007 customers God awful clumpy mess!
Rebekah from Middletown, MD
This has got to be the worst mascara I have ever used including drugstore brands. It's a clumpy thick mess. It doesn't remotely lengthen or curl. I used it once and hated it. I just tried it again thinking I'd give it a second chance and just no. It went straight in the trash.
Best Mascara Ever
NewRN2021 from Cleveland, OH
This is the best mascara I have ever used. The brush is big and shaped to fit your lashes. They make my puny lashes look amazing. The one downside, they extend my lashes so much that I almost always get mascara on my upper lid.
Rose from West Virginia
I was so excited to try this because I love all things mascara. The brush in the picture was not at all what I saw when I first opened it. The product seemed so clumped on the brush and the bristles seemed crushed almost. The handle feels so cheap. I have never been this disappointed in a product before.
Fsmith20 from Mi
Your lashes will look nice for about an hour, and then the mascara will smudge badly to your under eyes! I would not buy!
Amazing, all time fav mascara
Stila from ND
I love this Mascara! It's my all time favorite, and I have yet to find anything that tops it! Give me lush, full, zero clumps and soft lashes!
M from Wi
This is honestly such an underrated product. I love this mascara a lot!
Buying a fourth time.
Liz from Nebraska
This is hands down my favorite mascara. I have tried finding others that I like but I keep going back to this one. I will probably never buy another mascara ever again unless they discontinue this one, which hopefully they don't! It provides everything I'm looking for in a mascara: volume, length, and even though it can get clumpy you just have to be careful about how much you apply to your lashes. Love it! The negative reviews are a problems I have never dealt with when using this product.
I 💕💜❤️this mascara.....👏🏻
DLC from SoCal
I was given a small sample of this mascara when it first came out and I loved it from the very first stroke. This years Black Friday sale got me out the door to my fave Ulta to stock up on this mascara. If you have sparse, light, fine eyelashes - this mascara is your best friend. It is a very dark inky black and coats every lash evenly. My top lashes tend to fall flat with certain mascaras but this one keeps them high and happy. Do yourself a favor during this pandemic, whereas we all are wearing masks, and treat yourself. 💕
Pooh Bear from Wheelersburg, OH
This mascara is a must have!
Sandra from El Paso
Great Mascara! Must try it.
Sreeja from Virginia
I bought this mascara in the Black Friday sale and it was really good. It lengthens lashes and I would say that my lashes are natural pretty long and thick so the mascara did make it longer. The only thing I would say is that there are small clumps but they are pretty easy to get out with a spooli brush
I buy this product only for my eye lashes
Keana from Cleveland OH
I wear product daily!!!
i would buy this again
em from Herndon, Virginia
this is just a great mascara it lifts and gives volume
Jojo from my house
This mascara makes my eyes water. It takes longer to dry than my other mascaras and after a few hours it begins to flake off. I bought two and had lost my receipt to return the items so unfortunately I had to throw them away. I tried loving it but it was just really bad.
I would buy this product again
SASSY from SC
It's a great mascara to use daily for work I would like a little more length for evening. I would still buy again.
Stacy from Michigan
Great coverage with one coat! Dramatic with two coats. Defined lashes with volume. Soft, long lasting with out flakes. I have tried dozens of masacaras from drug store to high dollar and this one is easily the best EVER!
In the beginning..
Taylor from Atlanta, GA
When I first started using this in June, it was great! But now it's started smudging and leaving racoon eyes. It also clumps big time, quite disappointed since it started off pretty great.
The bottle was EMPTY!
Disappointed from Columbus Ohio
The bottle I received was completely empty with no Mascara in it. I've never seen anything like it..
Ash Christine from Davenport, IA
This is my favorite mascara! I have tried many others, and I always go back to this one. It is a little wet, so I just have to be careful right after I apply it until it dries. It makes my lashes long and thick!
I'm addicted to mascara
Suzie from Boise
I haven't used high-end mascara in a while since I haven't been able to afford it (which may skew my experience of the product), but I saw this was on sale one day and I had to try it out. It's volumizing, it's not clumpy, and it has great pigment, though I don't think it does much in terms of lengthening. The packaging is nice and it smells more clean than chemical-y, like some mascaras do. I'd definitely purchase again.
Mascara from Birmingham, AL
Came out of the tube with clumps on the brush. Very messy
MBa from Prescott Valley AZ
Mascara smudges within hours and no significant lash appearance. I wouldn't recommend it or buy it again.
Clumps, Flakes and Racoon Eyes- Avoid!
Kristen from Connecticut
I was excited to try this mascara and was totally disappointed after use. It makes your eyelashes clump together and leaves racoon eyes almost immediately. There is so much product on the wand when you pull it out of the bottle that it is difficult to even apply a minimum amount. AVOID.
The best mascara I have EVER used!
Nora from Wisconsin
The longest lashes with any mascara I have ever used before.
Clumps for days
denise from NYC
This is probably the worst mascara I have ever used. I received a sample and it was so thick and clumpy you could hardly see the brush, bc so much of the product would stick to the bristles as it came out of the tube. Applies so unevenly I had to take a dried tube of mascara and use that brush to distribute it evenly. Does nothing to lengthen lashes. Clumps and feels like it never dried out. Not at all worth it to me, will not be purchasing a full size