Rated 4.5 out of 5 stars
Most Helpful Positive Review Love This Product!
I am in love with this product. I've had it for a few weeks and it so easy and quick to apply. My brows look bold but natural. And not crunchy.
One caveat is is always has a bit of excess product that I have to wipe off before applying to each brow.
I will be repurchasing over and over. And I definitely recommend this.
Most Helpful Critical Review Not for sparse brows
If you already have a nice shape then this fluffs the brow and gives it some tint but if you have brows like mine that are sparse then it's not so great. I still have to line my brows but then I can fill with this which defeats of the purpose of this being a quick process. It may work for those who do not have to line their brows. I have to because mine are super uneven and sparse.
Reviewed by 362 customers easy brow color
ecochicalli from Sayreville, NJ
Once you get the hang of it, the wand is easy to use. It's great long lasting waterproof color and the Golden Blonde works with my highlighted blonde hair and fair skin so it's a natural looking color.
I am happy to be using a cruelty free product and I find it's worth the money.
My new favorite eyebrow product!
Lizzy from St. Paul, MN
I have never been the best at brows but I already have thick brows so I don't need much to fill so this product is perfect for me. Using this product on my brows make my brows feel complete! It doesn't feel like there is anything on my brows and it stays on all day. I will definitely be purchasing more of this product and you get a good amount for the price compared to other brands.
Love this! But please make it in auburn
Ally from SC
Is deep red heads need a better option!
Talon B. from Arkansas
This tinted brow gel gives a natural look without looking "filled in". It is like mascara for your eyebrows! I am able to make the thinner parts of my eyebrows appear thicker and even. It took me a couple of applications to perfect applying so there is a small learning curve but I am loving this product so far!
KaelynC from Buford Ga
I can literally do my brows in 1 min with this
This is my only brow makeup I will use from now on
Bcdglass from Alabama
My brows are sparse & I am no pro at doing my brows, but this makes it so easy, it basically goes on similar to mascara, no "drawing on" you simply coat the hair that is there, & it stays on until I remove it. This is my 2 Nd time to receive this, first time to purchase & I will be using this from now on!
This is it!
Slee129 from DC
I've tried so many eyebrow products looking for long wear and a natural look, hourglass, Anastasia, milk, tatbrow, and this is my holy grail. The ash blond is a nice neutral not warm color, perfect for me and I can attest to this being waterproof and long-lasting. Will be buying again!
Please never discontinue
Carly from South Carolina
I absolutely LOVE this brow gel. The ash blonde shade is PERFECT for me. I love the thin wand that grasps onto every hair, I love how easy it is to apply and how it isn't too dry, too wet, and doesn't get clumpy. A huge bonus is that it seems to be very sweat proof. I work in 80+ degree weather for 8 hours a day and this is my go to brow product. It never smudges or sweats away in the slightest. It makes my sparse, blonde brows look so thick and the color distributes perfectly and evenly. I cannot say enough good things about this brow gel.
AM123 from PA
I love tarte. I have their brow powder and it's easy to use and control. This stuff is absolutely not. My eyebrows ended up looking like caterpillars even after several attempts. I wouldn't recommend this or purchase it again.
Just what I needed
MamaCece from Wisconsin
I've been looking for a basic eye brow gel to hold my brows in place and possibly add some tint. I totally found this gel by accident, but I can't complain. This gel holds my brows in place for hours, even when I'm running around all sweaty at work and does exactly what I need them to do. This is the product I never realized I needed until I found it.
Great shade and wearability
Dva from Austin, TX
The product and color are great. Had the same product before, but, much darker. Really glad they introduced a "warm" shade
If you really aren't that serious...
GG from Lancaster, PA
Love this product. I have decent natural eyebrows, but this gives them polish and looks very natural. I would recommend it to anyone who does not have sparse eyebrows. My only con is that the color is deceiving. The color names did not point me in the right direction, the review comments did. I would normally buy brown, but ended up with taupe and I am glad I did. It is more of light brown color.
Best Eyebrown Gel for Gray Hairs
Terrg from TX
This is the best eyebrow product I have found for covering gray hairs on eyebrows. It's like a tiny mascara wand but it really covers the gray and makes your eyebrows look great. I would use a light hand because if you get too much product, it can make a mess. I've tried cheaper brands but they couldn't cover the gray hairs.
Sewhappy75 from Illinois
I go back to this every time I try something else.
The only one I use!
Carly from Tx
I use this every day.
Like it but not the best
Holly from PA
I have the shade Golden blonde which matches my Benefit shade 2 very well. It applies like a wet liquid that is pigmented but doesn't give my brows much volume. It doesn't feel hard or crunchy which is great but doesn't hold my brows in place. My issue is the flimsy little wand is messy and gets product on my skin which is easy to clean off but annoying. I wish there was a bigger stiffer brush. I love the color for my golden blonde hair but really prefer Gimme Brow overall. It looks good on top of brow pencil but I find it hard to use alone because the flimsy brush is so small it's hard to get a clean precise look.
So easy to apply. Looks great.
Shelby C from Charlotte NC
After buying the shape tape concealer, I purchased a few other Tarte products including the brow tint. It is incredibly easy to apply. I like it a lot better than the beep brush and pot. Very please and will definitely purchase again
a bit dark
Mom2 from Lancaster PA
very dark I would go a shade lighter next time. Otherwise nice product easy application and stay power. Benefit still my favorite .
Easy to use for lazy days
L from Ft. Worth, TX
This doesn't give me the polished look I can achieve with a pencil, but it's great for defining my brows in a hurry on those no makeup days. The gel helps hold stray hairs in place and the ash blonde was a perfect color match for my highlighted blonde hair
Mary from Channahon Il
Love this, easy and quick to use!
Wow, I have brows!
KK from Birch Bay, WA
Been a "no make-up" girl for forever, but as I age, seems like so is the color on my brows.. can't do anything about the sinking and sagging, but I can have some brows! Super easy to apply and it dries fast. Lasts all day and I haven't had any smudge issues. I will definitely be adding this to my routine.
The BEST brow gel
Kalene from Temecula, CA
I ordered the brown/black and its a bit too dark for me since I'm really pale and my dark blonde roots are coming in. I'll order taupe next time to match better but I really love how pigmented this wand disperses, I love how little the wand is too! It stayed all day and it coats every hair evenly. I have tried Anastasia brow gel and the benefit gimme brow and this one beats both! Love it AND I got it on sale!
Not Pigmented Enough
ch from Texas
I have medium brown brows naturally and wanted something to give them a bit more color and shape on days I don't feel like filling them in. I was hopeful that this product would live up to all of the reviews, but definitely didn't work for me. I would've been better off getting a clear gel. The color is so light, and I know I got the right color for myself. Also, I'd warn against ordering from ulta online right now. I received this item today and my box was beaten up, literally OPENED, and the product was clearly opened by someone. I was home minutes and grabbed it minutes after it got delivered, so I know some random person didn't walk up to my door and tamper with it.
Not for redheads
Beach Hippy from Virginia Beach, VA
My comments aren't aimed at the product itself because I found it easy to use and it lasted all day in the Virginia Beach heat. My comments are directed at the color.
I am a natural redhead. My eyebrows and eyelashes are as blonde as can be, so if I don't wear anything, it looks like I have no eyebrows. I chose the color suggested for redheads and since you can't open testers in stores right now, I couldn't see what it would look like until I got home. JUST NO. It's a muddy brown color. It looked like trash compared to my hair color. Yes, it works as described, but the color was awful. I have no clue why Tarte thought this color would work for redheads. I returned it and went back to my Anastasia brow pencil.
Cheech from OH
I am truly obsessed with this brow mascara. It's the perfect formula and I love the tiny spoolie brush. The colors are perfect, too! I always get so many compliments on my brows when I use this.