Rated 4.49 out of 5 stars
Most Helpful Positive Review Love This Product!
I am in love with this product. I've had it for a few weeks and it so easy and quick to apply. My brows look bold but natural. And not crunchy.
One caveat is is always has a bit of excess product that I have to wipe off before applying to each brow.
I will be repurchasing over and over. And I definitely recommend this.
Most Helpful Critical Review Not for sparse brows
If you already have a nice shape then this fluffs the brow and gives it some tint but if you have brows like mine that are sparse then it's not so great. I still have to line my brows but then I can fill with this which defeats of the purpose of this being a quick process. It may work for those who do not have to line their brows. I have to because mine are super uneven and sparse.
Reviewed by 352 customers Great shade and wearability
Dva from Austin, TX
The product and color are great. Had the same product before, but, much darker. Really glad they introduced a "warm" shade
If you really aren't that serious...
GG from Lancaster, PA
Love this product. I have decent natural eyebrows, but this gives them polish and looks very natural. I would recommend it to anyone who does not have sparse eyebrows. My only con is that the color is deceiving. The color names did not point me in the right direction, the review comments did. I would normally buy brown, but ended up with taupe and I am glad I did. It is more of light brown color.
Best Eyebrown Gel for Gray Hairs
Terrg from TX
This is the best eyebrow product I have found for covering gray hairs on eyebrows. It's like a tiny mascara wand but it really covers the gray and makes your eyebrows look great. I would use a light hand because if you get too much product, it can make a mess. I've tried cheaper brands but they couldn't cover the gray hairs.
Sewhappy75 from Illinois
I go back to this every time I try something else.
The only one I use!
Carly from Tx
I use this every day.
Like it but not the best
Holly from PA
I have the shade Golden blonde which matches my Benefit shade 2 very well. It applies like a wet liquid that is pigmented but doesn't give my brows much volume. It doesn't feel hard or crunchy which is great but doesn't hold my brows in place. My issue is the flimsy little wand is messy and gets product on my skin which is easy to clean off but annoying. I wish there was a bigger stiffer brush. I love the color for my golden blonde hair but really prefer Gimme Brow overall. It looks good on top of brow pencil but I find it hard to use alone because the flimsy brush is so small it's hard to get a clean precise look.
So easy to apply. Looks great.
Shelby C from Charlotte NC
After buying the shape tape concealer, I purchased a few other Tarte products including the brow tint. It is incredibly easy to apply. I like it a lot better than the beep brush and pot. Very please and will definitely purchase again
a bit dark
Mom2 from Lancaster PA
very dark I would go a shade lighter next time. Otherwise nice product easy application and stay power. Benefit still my favorite .
Easy to use for lazy days
L from Ft. Worth, TX
This doesn't give me the polished look I can achieve with a pencil, but it's great for defining my brows in a hurry on those no makeup days. The gel helps hold stray hairs in place and the ash blonde was a perfect color match for my highlighted blonde hair
Mary from Channahon Il
Love this, easy and quick to use!
Wow, I have brows!
KK from Birch Bay, WA
Been a "no make-up" girl for forever, but as I age, seems like so is the color on my brows.. can't do anything about the sinking and sagging, but I can have some brows! Super easy to apply and it dries fast. Lasts all day and I haven't had any smudge issues. I will definitely be adding this to my routine.
The BEST brow gel
Kalene from Temecula, CA
I ordered the brown/black and its a bit too dark for me since I'm really pale and my dark blonde roots are coming in. I'll order taupe next time to match better but I really love how pigmented this wand disperses, I love how little the wand is too! It stayed all day and it coats every hair evenly. I have tried Anastasia brow gel and the benefit gimme brow and this one beats both! Love it AND I got it on sale!
Not Pigmented Enough
ch from Texas
I have medium brown brows naturally and wanted something to give them a bit more color and shape on days I don't feel like filling them in. I was hopeful that this product would live up to all of the reviews, but definitely didn't work for me. I would've been better off getting a clear gel. The color is so light, and I know I got the right color for myself. Also, I'd warn against ordering from ulta online right now. I received this item today and my box was beaten up, literally OPENED, and the product was clearly opened by someone. I was home minutes and grabbed it minutes after it got delivered, so I know some random person didn't walk up to my door and tamper with it.
Not for redheads
Beach Hippy from Virginia Beach, VA
My comments aren't aimed at the product itself because I found it easy to use and it lasted all day in the Virginia Beach heat. My comments are directed at the color.
I am a natural redhead. My eyebrows and eyelashes are as blonde as can be, so if I don't wear anything, it looks like I have no eyebrows. I chose the color suggested for redheads and since you can't open testers in stores right now, I couldn't see what it would look like until I got home. JUST NO. It's a muddy brown color. It looked like trash compared to my hair color. Yes, it works as described, but the color was awful. I have no clue why Tarte thought this color would work for redheads. I returned it and went back to my Anastasia brow pencil.
Cheech from OH
I am truly obsessed with this brow mascara. It's the perfect formula and I love the tiny spoolie brush. The colors are perfect, too! I always get so many compliments on my brows when I use this.
still no auburn
disappointed redhead from Texas
why in 2020 is there still. I Auburn shade in this product??
My go to!
tori_ec from Pikeville, Ky.
I'm so glad they extended the shade range! I had started out using the lightest shade when they first launched these but I've lightened my hair so I had to go even lighter! I love the formula and the size of the brush. Just swipe it through and out the door!
Great brow product!
Sue from Florida
I have used Anastasia and Benefit and like this product the best. It has a small, thin wand (like a mascara wand), and colors the brow hairs perfectly. It also fills in small sparse spots, but is really best for coloring hairs that are already there.
Quick easy brows!
Susie from Frankfort Ky
This brow gel looks like a pencil and/or pomade was used. It also gives a good hold to the brows. I highly recommend this product. Also, the brush is super small for precision. Love it!
Came in a different packaging but still GOOD
Cat from Michigan
I love this product! I ordered medium brown and loved it, but it was a little too dark. I ordered taupe and it was the perfect shade, but the packaging was totally different. Not sure if I got an old one, but it seemed to be a little dried out too. Overall great product, makes doing your brows so quick and easy - just confused about the packaging and dryness of different shade
absolutely love stays put in heat and humidity
BTow from MO
Great use for brows easy application
I have used this product and love it.
Doris from Dubuque
Goes on great
Will purchase again!
bjo from hot springs ar
As I have gotten older my eyebrows are getting gray. This is a wonderful product. It covers well and stays on.
Reviewing again because a lot has changed!
Maddiwynne from Florida
I am totally in love with this gel! I was worried at first because the brush is microscopic so I thought it wouldn't grab onto my brow hairs but I was wrong. It has great hold and doesn't deposit too much color. This is perfect for days when you just need you brows to look out together but don't have a lot of time
Best Brow Gel
Jlynn from Northern Virginia
This is the best brow gel I've ever used. I've tried so many different kinds. Some were good, some were ok, some were awful. But this is amazing! I love the brush applicator - it is the perfect size, on the smaller size, to coat your brows in a very natural way. Coverage is always even on both sides, something that has been a challege for me in the past due to my thinning brows. I also had a mole removed from one eyebrow, leaving a scar. This does a WONDERFUL job of covering that up better than any brow gel I've tried before. I've got dark brown hair naturally, with red highlights, and went with medium cool brown. It isn't a "too much" color if that makes sense. Highly recommend you give this a whirl.