Fragrance Crush
Floral & woody
Discover the icons from the Valentino Born in Roma Collection.
5X Points
Valentino
Donna Born in Roma Eau de Parfum
Scent notes
This warm, floral fragrance pairs top notes of juicy blackcurrant with sophisticated middle notes of jasmine grandiflorum absolute, finishing with grounded bourbon vanilla inspired by Roman street culture.
Wear it when
You want a spritz of effortless confidence.
Valentino
Uomo Born in Roma Eau de Toilette
Scent notes
Spicy with an unmistakable edge. This woody, aromatic fragrance has top notes of ginger zest, middle notes of aromatic sage and base notes of vetiver and guaiac wood for a bold finish.
Wear it when
You’re ready to create unforgettable moments.
Free Gift
Free Gift
Get a free pouch with select large Valentino Born in Roma fragrances through Oct 4, 2025 while quantities last.
*Must activate offer and shop in store or online by 11:59 pm CT on 10/04/2025 to qualify 5X points (1 base point + 4 bonus points). Not valid at Ulta Beauty at Target, Target.com, or Ulta Beauty via third-party marketplaces. Offer takes up to 5 minutes to activate. For complete Ulta Beauty Rewards® Rewards program terms and conditions, please visit Ulta Beauty Rewards®