Fragrance Crush
Fresh florals & smooth woods
Valentino Born in Roma collection
5X Points
Valentino
Donna Born In Roma Eau de Parfum
Scent notes
Modern and magnetic. This luminous floral scent has top notes of juicy blackcurrant, middle notes of rich jasmine absolute and white florals with base notes of warm bourbon vanilla and smooth cashmeran woods.
Wear it when
You want an everyday signature that feels powerful, polished and unmistakably you.
Valentino
Uomo Born In Roma Eau de Toilette
Scent Notes
Clean with an edge. This aromatic woody scent has top notes of ginger root with a citrus spark, middle notes of herbal sage and fresh lavender and base notes of smoky vetiver and warm woods.
Wear It When
You’re looking for a scent that’s as memorable as your presence.
Valentino
Donna Born in Roma Extradose Parfum
Scent notes
Powerful yet playful. This ambery floral scent has top notes of juicy blackcurrant, middle notes of dark rum accord with base notes of concentrated vanilla for a lasting, seductive finish.
Wear it when
You want to turn heads, raise the energy and leave a lasting impression.
Valentino
Uomo Born in Roma Extradose Parfum
Scent notes
Bold and expressive. This woody ambery fragrance has top notes of spicy accords, middle notes of crisp lavandin heart and base notes of concentrated vetiver that radiate warmth.
Wear it when
You want a scent that carries through the day, night—and then some.
Free gift
Free gift
Get a free gift with select Valentino Born in Roma large spray fragrance purchase through February 21, 2026, in store and online, while quantities last.
*Valid through 2/21/2026. Must activate offer and shop in Ulta Beauty stores, ulta.com, or mobile app to qualify for bonus points. Not valid at Ulta Beauty at Target, Target.com, UB Marketplace™ transactions, Ulta Beauty via third-party marketplaces, Ulta Beauty auto-replenish orders, gift card purchases or purchases made outside of the United States. Returns will result in deduction of awarded points. Offer valid on first eligible Ulta Beauty Replenish & Save auto-replenish order only. Not valid on prior purchases and no adjustments on previous purchases. Offer may take up to 5 minutes to activate. Points have no cash value and may not be brokered, bartered, sold, or transferred. Offer may be combined with other activated offers. For complete Ulta Beauty Rewards® program terms and conditions, please visit ulta.com/rewards.