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Corporate Responsibility


At Ulta Beauty, we strive to create a workplace where everyone feels they belong and can be their true, authentic selves. We are driving a culture of connection by fostering an environment of inclusivity and belonging for our associates and seeking their valuable perspectives to propel our business forward. While we still have work to do, we are proud of our progress to date, including results driven by Project Embrace, our cross-functional approach to ensure teams remain energized and motivated to lead in this critical space.

Inclusive Guest Experience

Creating an inclusive shopping experience begins with training associates on how to serve our guests. Inclusion in Action, our quarterly training on inclusivity and unconscious bias, is now mandatory for all Ulta Beauty associates—53,000 individuals. For our salon teams, in particular, it’s important that we provide education on how to provide top-quality service for all skin shades and hair types. In 2022, we held an inaugural rally to educate services teams on working with textured hair. As we diversify our product assortment, our brand partners have been powerful resources for educating associates—who, in turn, can better serve our guests.

Bigger, better, together

The work we do shapes how the world experiences beauty, and while this is fun and exciting, it’s also a responsibility that we take seriously. We believe the passion and purpose we bring to nurturing human connections can not only unlock new possibilities—it can make the world a better, more inclusive place. Leading with integrity, authenticity, care and inclusivity has never been more important. The strength of our culture is something that we continually nurture, invest in and cultivate.

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Corp Responsibility Pillars

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About us

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Diversity, equity & inclusion

Because beauty is for everyone.


For those who love beauty as much as we do.