Rated 3.97 out of 5 stars
Most Helpful Positive Review LOVE LOVE LOVE I now prefer this over IT CC Cream
I'm a daily wearer of IT Cosmetics CC cream and I can easily see distinct differences between the two. I'm 39 YO with Oily skin and visible pores and always fighting those fine lines. I'm exactly between their CC Fair and Light shades, so I have to blend the two colors together daily. I saw this release of the Fair/Light color so I was excited to try it. The Fair/Light shade has a definite PINK undertone, but it's definitely still workable for me. I wore it today with no moisturizer and no primer (I always wear both) and it's holding up much better than the CC cream! For me the product provided better coverage than the CC cream while using less of it. It also dried down to a natural finish pretty quickly. CC always leaves me with a tacky, luminous, almost wet looking finish before I powder it in order to apply the rest of my make, but I didn't have to even powder with this! I'm extremely happy with how it looks on my skin, and amazed that I didn't have to use as many products either. I highly recommend!
Most Helpful Critical Review Worst Breakout of My Life
The IT cosmetics CC cream was my foundation of choice for months, but recently I was on the lookout for something different and thought this would be a perfect alternative. Boy was I wrong. I've never had an adverse reaction to makeup before nor do I have sensitive skin so I was shocked to discover that this product broke me out horribly. My skin is now red, irritated, dry, itchy, and covered in both small bumps and cystic acne as a result of this foundation. I'm embarrassed to leave my dorm since my skin is constantly inflamed and in pain, and I can hardly stand to look at myself in the mirror. I'm horrified and appalled that this company would release a product like this, claiming it can help skin conditions such as acne, dryness, and redness when it actually exacerbates all of those issues. To say the least, I would suggest that you stay as far away from this foundation as possible.
Reviewed by 1872 customers Worst foundation I've ever used
jessykat from California
Good thing I got this on sale because I would not have paid the original price. this is supposedly a moisturizer/foundation, I have combo dry skin, tired this foundation several times and it just did not settle even with setting spray, this foundation easily rubbed off and started separating around my T-zone after an hr. this would also bring out dry patches even thought i would moistureize before and was not having a dry skin day. Another thing is I could not set my under eyes no matter what I tried, no concealer and just a bit of setting powder, it would crease. a bit of concealer and setting powder it would crease and separate. I have no idea how this has so many good reviews it just didn't work for me at all. or maybe the one I got was expired, I have no idea, hopefully I can still return it.
Perfect tone, Love it!! Makes my face look flawless!! 👌🔥
Ninja from Casa Grande, Az
Love the Product!! Good for the price!!
Lab Lover from California
I purchased the brush and foundation. So easy to apply and looks natural. It gives a great dewy finish. I love the SPF 50 so I don't have to use a separate product. It easily covers my rosacea and fine lines.
EEPP from Upstate New York
I bought this for my mother that has very dry skin. She loves it. It stays on well, has nice coverage and made her skin very smooth.
Granny from Lebanon TN
This is such a great product! You can go light coverage for every day or build on it for heavier coverage. Always looks natural,not cakey.
Love it products. They get the job done!
Looking good from St Pete Florida
Goes on in the morning and lasts all day even in Florida heat.
Great natural finish!
VictoriaN from Spartanburg, SC
I was worried this foundation would be too dewy, therefore transfer easily. After wearing it multiple days, taking a mask on and off, I can say that's not the case! It has more of a natural finish (in between dewy and matte) and blended on very nicely! I'm 24 and my skin has gone from oily to combination/dry over the past few years making it difficult to find a foundation that doesn't separate around my dry spots. I'm pleasantly surprised by the coverage and durability of this foundation. The shade range is difficult to guess when ordering online but Ulta makes exchanges really easy. I definitely recommend this to anyone looking for a creamy, full coverage foundation!
Terrible formula,burn my skin
Narry from CA
Terrible formula,burn my skin
Joy from Alhambra, CA
I wasn't sure what to expect from a full coverage moisturizer, but I was surprised that this really gives full coverage and is a decent moisturizer. This is my new go to.
made my skin burn
Sio du from Cigaco
Very bad quality made my skin burn
Nadia from Troy, MI
Ever since I started using this foundation, I would get a lot of compliments on my makeup. On more natural days i would get compliments on my skin so I guess the shade I found matches perfectly. I read comments saying their acne got worse but I think mine actually got a little better. Downside is, if you don't set it enough and fast, it will settle into any lines u have.
Great foundation alternative
Expensive foundations from Oregon
I always go to this product over any foundation, just looks great on my skin evens out the tone and covers blemishes and reduces the look of my pores.
Easy to use
Kitkat315 from Florida
This is great as a moisturizer and foundation in one. It provides full coverage and I love the fact that it has a high SPF.
I really like this makeup!!
MeMe from Houston
I have been using this for several years and won't be changing. This makeup covers great and feels very nourishing! I wear with confidence knowing it is hydrating my skin.
Not good for skin over 50
Marla D from Denver, Co
It just settled into all of my pores and lines and looked terrible!
Silvia from Corpus Christi
I know that is not a foundation but I expected more hours of coverage but it's ok if you want match the color of your skin. It's perfect if don't let you wear makeup at school.
Daneeyers from S.B.
İt mades acne on my skin
Very bad quality
Rosie from L.A.
It made my skin burn
It is terrible product, made my skin burn
Nicki from New york
I used it as I would use my other products, but the result was horrible.
I had big reaction on my face after using it
Justyna from CA
Can be dangerous for skin
Hard to get color
Ladjo from Virginia
It has the coverage but it's hard to find the color needed
More mature skin? Get this foundation!
Michelle from North Carolina
Anyone can use this! It's easily applied with fingers,a brush or a sponge. It does not cake up and is easily build able.One application will even out your skintone and is never heavy.
Just the best
RiceHamburger Esq from Oklahoma
This is hands down my favorite foundation product - easily blendable, buildable coverage, does not settle into dry patches or fine lines, and smells fresh and nice. I will always buy this product!
bought this on the 21 days special
susieq from AZ
Best... Foundation... Ever!!!
Boymom_Squared from Mississippi
It Cosmetics is the only liquid foundation I have ever been able to use without looking "cakey" on my face or without leaving streaks. I love this foundation! It stays on all day/night & doesn't run or sweat off. It's amazing!