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L'Oréal Voluminous Lash Paradise Waterproof Mascara

L'Oréal

Voluminous Lash Paradise Waterproof Mascara

Blackest Black

Item #: 2510051 Size: 0.25 oz

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Take your lashes to paradise! L'Oreal's Voluminous Lash Paradise Waterproof Mascara is their first mascara for voluptuous volume and length. Soft wavy bristle brush holds maximum formula for a dramatic volumizing charge.

Benefits:
  • 200+ bristles catch every lash for a full fringe effect
  • Waterproof smooth glide formula provides silky volume in one coat
  • Lashes are feathery soft to the touch
  • Women agreed: 3 of 4 women saw volume and length, 90% said it doesn't flake, 95% said it lasts all day
  • Voluptuous volume and length
  • Soft wavy bristle brush
Place brush at base of lashes and gently sweep up to tip. Removes easily with waterproof eye makeup remover.

Precautions: Flammable until dry. Do not use near fire, flame or heat. To safeguard L'Oreal purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute mascara with water, saliva, or any other substance. Cap tightly after use. If change in odor or appearance occurs, discontinue use. Do not use this or any other eye cosmetic if your eye is injured, irritated or infected. Consult a physician promptly.
Isododecane, Cera Alba / Beeswax / Cire Dabeille, Copernicia Cerifera Cera / Carnauba Wax / Cire De Carnauba, Disteardimonium Hectorite, Dilinoleic Acid / Butanediol Copolymer, Aqua / Water / Eau, Allyl Stearate / VA Copolymer, Oryza Sativa Cera / Rice Bran Wax, Paraffin, Alcohol Denat., Polyvinyl Laurate, VP / Eicosene Copolymer, Propylene Carbonate, Talc, Synthetic Beeswax, Ethylenediamine / Stearyl Dimer Dilinoleate Copolymer, PEG-30 Glyceryl Stearate, Candelilla Cera / Candelilla Wax / Cire De Candelilla, Panthenol, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, BHT. May Contain: CI 77499 / Iron Oxides, CI 77891 / Titanium Dioxide.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
L'OréalVoluminous Lash Paradise Waterproof Mascara
 
4.3

(based on 233 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Adds volume (166)
  • Lengthens (150)
  • Applies evenly (135)
  • Defines & separates (133)
  • Great brush (125)

Cons

  • Difficult to remove (74)
  • Sticky texture (19)
  • Smudges or runs (10)
  • Flakes (9)
  • Dries out quickly (7)

Best Uses

  • Anytime (176)
  • Daytime (43)
  • Going out (40)
    • Reviewer Profile:
    • Classic style (83), Natural style (72), Trendy style (45)

Reviewed by 233 customers

Displaying reviews 1-10

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5.0

Finally, a fabulous mascara!

By Gidget98233

from Mount Vernon WA

About Me Classic Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens
  • Truly waterproof

Cons

    Best Uses

    • Anytime

    Comments about L'Oréal Voluminous Lash Paradise Waterproof Mascara:

    I love this! I have struggled to find a truly waterproof mascara as my eyes water constantly dues to allergies. I have tried everything from the inexpensive to the $40 a tube and the result is always the same....racoon eyes and mascara in my eyes.

    With this, no racoon eyes, no mascara in my eyes, just beautiful lashes all day! And if you do 2 or 3 layers, it looks like incredible lash inserts or lash extensions!

    One thing, you do need to invest in a really good makeup remover.

     
    3.0

    Not impressed!

    By essielover2288

    from Chicago, IL

    About Me Classic Style

    Verified Buyer

    Pros

      Cons

        Best Uses

        • Anytime

        Comments about L'Oréal Voluminous Lash Paradise Waterproof Mascara:

        I had heard so much about this mascara but was truly disappointed. Will not buy again.

         
        5.0

        Best Drugstore Mascara I've Tried

        By Aelin G

        from Ann Arbor, MI

        About Me Classic Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Doesn't Clump
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about L'Oréal Voluminous Lash Paradise Waterproof Mascara:

          Held a curl quite well! I have short, straight Asian lashes, and this is my favorite drugstore mascara I've tried. I haven't truly tested out the waterproof-ness yet (i.e. swimming), but so far it hasn't smudged. Love how dark it makes my lashes look, and adds nice volume and length

           
          4.0

          Must-Have!

          By Amanda

          from Minnesota

          About Me Classic Style

          Pros

          • Doesn't smudge

          Cons

            Best Uses

            • Anytime

            Comments about L'Oréal Voluminous Lash Paradise Waterproof Mascara:

            I always always use waterproof mascara. I have watery Asian eyes and need it to hold up my lashes and prevent them from smudging. I've been using it for a few months and I haven't noticed any smudging. SAY WHAT?! Even though I have always used waterproof mascara, it always smudges or transfers to the top or bottom lid. Not this one. Even though it doesn't make my lashes bomb, they still look good. I would definitely try this one out.

             
            5.0

            Incredible dark lashed

            By LillianS

            from El Paso, TX

            About Me Classic Style

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

              Best Uses

              • Anytime

              Comments about L'Oréal Voluminous Lash Paradise Waterproof Mascara:

              I absolutely love this mascara, it makes my lashed longer and darker, and its easy to remove, even that I use waterproof.

               
              3.0

              Not my thing

              By Nurseinmakeup

              from NJ

              About Me Natural Style

              Verified Buyer

              Pros

              • Lengthens

              Cons

              • Difficult To Remove
              • Sticky Texture

              Best Uses

              • Anytime
              • Daytime
              • Going Out

              Comments about L'Oréal Voluminous Lash Paradise Waterproof Mascara:

              This does what it's suppose to do in terms of drying to be waterproof but this is my first experience with waterproof mascara and I didn't care for it. But I will use for a rainy day

               
              5.0

              A New Favorite

              By Mom from Sugar Land

              from Sugar Land, Texas

              About Me Natural Style

              Verified Reviewer

              Pros

              • Adds Volume
              • Applies Evenly
              • Defines & Separates
              • Doesn't Clump
              • Great Brush
              • Lengthens

              Cons

                Best Uses

                  Comments about L'Oréal Voluminous Lash Paradise Waterproof Mascara:

                  It's been a long time since I've been excited about an inexpensive mascara, but this new one from Loreal works very well for me. I also like their Butterfly line, but Lash Paradise is even better because it seems to add more volume (at least on me). I only buy waterproof mascaras and this one also checks that box pretty well (I'm constantly rubbing my eyes at work/taking my glasses off and on all day). This really is a new favorite, and I hope it's here to stay.

                  Service and delivery comments:

                  I actually bought this on Amazon, but I'm in and out of Ulta all the time buying new products.

                   
                  5.0

                  Awesome alternative to expensive mascara

                  By Kirsten

                  from St. Paul, MN

                  About Me Classic Style

                  Pros

                  • Adds Volume
                  • Applies Evenly
                  • Defines & Separates
                  • Lengthens

                  Cons

                    Best Uses

                    • Anytime

                    Comments about L'Oréal Voluminous Lash Paradise Waterproof Mascara:

                    I am so glad this mascara is so great and cheap and can replace the expensive mascara I used to waste my money on.

                     
                    5.0

                    Love now that it's dried out a bit

                    By Tina

                    from Missouri

                    About Me Classic Style

                    Verified Reviewer

                    Pros

                    • Adds Volume
                    • Applies Evenly
                    • Defines & Separates
                    • Lengthens

                    Cons

                    • Difficult To Remove

                    Best Uses

                    • Anytime
                    • Daytime
                    • Going Out

                    Comments about L'Oréal Voluminous Lash Paradise Waterproof Mascara:

                    Didn't understand the positive reviews until my tube tried out a little bit. I have reallyvlon lashes but they are completely straight. This is probably the only mascara I've ever used that holds a curl. Will buy again and again...especially for the price.

                     
                    4.0

                    Good waterproof mascara

                    By Candy

                    from Katy Texas

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Adds Volume
                    • Applies Evenly
                    • Defines & Separates
                    • Doesn't Clump
                    • Great Brush
                    • Lengthens

                    Cons

                      Best Uses

                      • Anytime
                      • Daytime
                      • Going Out

                      Comments about L'Oréal Voluminous Lash Paradise Waterproof Mascara:

                      Pretty good considering the price. Love waterproof mascara because my eye waters sometimes

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      7 Questions | 7 Answers
                      Displaying questions 1-7
                      • Q:

                        I really want to try this mascara because I've heard so many good things plus I have watery eyes and oily skin so the waterproof formula is perfect. But I have also heard that it's really hard to take off because it's so waterproof, and I was just wondering if that's true and if so how should I get it off without hurting my sensitive eyes?
                        Asked on 6/30/2017 by Heidi from NY

                        1 answer

                        • Brand Expert

                          A:

                          Hi Heidi! Our Voluminous Lash Paradise Waterproof Mascara is not hard to get off when using a waterproof makeup remover like our Waterproof Micellar Cleansing Water. For eye makeup removal: Hold pad over closed eyes for a few seconds then gently wipe to remove.You can view this product by clicking on the link below: http://www.ulta.com/micellar-cleansing-water-complete-cleanser?productId=xlsImpprod15541135
                          We appreciate your feedback!

                          Answered on 7/7/2017 by Brand Expert from L Oreal Paris
                      • Q:

                        I'm anxious to try the new mascara but I'm reading all the reviews that mention how difficult it is to remove. How DO you remove the waterproof mascara?
                        Asked on 6/22/2017 by Lady Edith from Sparks, Nevada

                        1 answer

                        • Brand Expert

                          A:

                          Hello there! Thank you for reaching out to us. We recommend to use any type of oil-based eye makeup remover to help remove the mascara. We hope this helps!

                          Answered on 7/5/2017 by L'Oreal Consumer Care from L Oreal Paris
                      • Q:

                        I bought my Lash Paradise at Target (Black & Waterproof) and when I opened/unscrew the top and smelled it, it smelled a bit odd/funky and a bit strong. Is that natural of the Lash Paradise to smell like that? My physicians formula natural mascara doesn't smell as the Lash Paradise. My question is does your Lash Paradise have a strongish smell, mostly on the wand area?
                        Asked on 6/19/2017 by Anonymous from Texas

                        1 answer

                        • Brand Expert

                          A:

                          Hello, there! This definitely not a common occurrence. We recommend going back to where you purchased it and maybe they can help you figure out the issue. We are sorry this happened.

                          Answered on 6/28/2017 by L'Oreal Consumer Care from L Oreal Paris
                      • Q:

                        what happens if i wait for the mascra to dry then put waterproof on top of it then curl my eyelases will it stay the same
                        Asked on 6/19/2017 by marlene from santa ana california

                        1 answer

                        • Brand Expert

                          A:

                          Hello, Marlene! If you apply multiple mascaras this can cause a clumpy result. If you want to apply a waterproof on top, we recommend using the waterproof version of the Voluminous Lash Paradise Mascara instead. We hope this helps!

                          Answered on 6/28/2017 by L'Oreal Consumer Care from L Oreal Paris
                      • Q:

                        I'm having trouble removing this mascara. What do you recommend?
                        Asked on 6/15/2017 by Kd from Fayetteville, NC

                        1 answer

                        • Brand Expert

                          A:

                          Hi Kd! We would recommend checking out our Waterproof Micellar Cleansing Water. This product is gentle on skin and removes makeup in one step, even waterproof mascara, and dirt, leaving skin looking hydrated and purified. For eye makeup removal, hold saturated pad over closed eyes for a few seconds then gently wipe to remove.You can view this product by clicking on the link below:
                          http://www.ulta.com/micellar-cleansing-water-complete-cleanser?productId=xlsImpprod15541135

                          Answered on 6/22/2017 by Brand Expert from L Oreal Paris
                      • Q:

                        I read that the waterproof formula is quite wet, I'm asian and I was wondering if it'd work for my lashes, which are very straight but I curl them every time I apply mascara. Would you recommend the waterproof formula to me?
                        Asked on 6/4/2017 by Mad Hip from undisclosed

                        1 answer

                        • Brand Expert

                          A:

                          Hello there Mad Hip! Thank you for reaching out to us. As long as your lashes are curled, it doesn't matter which type version mascara you choose to wear. Our Voluminous Lash Paradise mascara gives voluptuous volume and length. The soft wavy bristle brush holds maximum formula for a dramatic volumizing charge. Hope this helps!

                          Answered on 6/8/2017 by L'Oreal Consumer Care from L Oreal Paris
                      • Q:

                        Is this product hypoallergenic?


                        Asked on 5/24/2017 by Samantha from US

                        1 answer

                        • Brand Expert

                          A:

                          Hello Samantha! L'Oréal does not make any specific claims of hypoallergencity, although we believe our product can be safely used by most people. L'Oréal has made every effort to eliminate from its products as many of the known common sensitizing ingredients as possible.

                          Answered on 6/1/2017 by Brand Expert from L Oreal Paris
                      Displaying questions 1-7

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