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Benefit Cosmetics Roller Lash Super Curling %26 Lifting Mascara Mini

Benefit Cosmetics

Roller Lash Super Curling & Lifting Mascara Mini

0.14 oz Item 2291641

Buy 3, get 1 FREE! Special Free Gift with Purchase! Click for Offer Details

Color:Ink Black

GIFT WITH PURCHASE

FREE Holiday Stocking with any $35 Benefit Minis purchase (offer valid 11/26/17-12/24/17 or while supplies last)

FREE Stocking w/any $35 Benefit Minis purchase

Find in Store-

It's a roller for lashes! The eye-opening Hook 'n' Roll brush grabs, separates, lifts and curls...while the instant curve-setting formula holds for 12 hours.

Curl Power!

  • 97% said it visibly lifts lashes*
  • 87% said it gives long-lasting curl*
  • 94% said eyes look more wide open*

*Consumer panel survey on 31 women after 4 weeks

Details:

  • Easy-to-remove
  • Contains provitamin B5 and serin, ingredients known for their lash-conditioning benefits
  • Water-resistant
  • Ink black
  • Satin finish

 

Roller Lash is the #1 best-selling Prestige Curling Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

Before & After



How It Works

Gently wiggle the wand from base of lashes to tip. Repeat across your lashline, making sure to catch every lash.

Beauty tip: For super curl AND length, apply Roller Lash first to curl & lift your lashes then layer They're Real! Lengthening Mascara on top. It's sexy drama beyond belief!
Aqua (Water), Paraffin, Cera Alba (Beeswax), Polybutene, Bis-Diglyceryl Polyacyladipate-2, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Hydroxyethylcellulose, Silica, Phenoxyethanol, Panthenol, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Algin, Serine, BHT. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsRoller Lash Super Curling & Lifting Mascara Mini
 
4.4

(based on 1093 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Defines & separates (556)
  • Applies evenly (551)
  • Lengthens (529)
  • Great brush (522)
  • Doesn't clump (491)

Cons

  • Difficult to remove (91)
  • Smudges or runs (78)
  • Sticky texture (44)
  • Flakes (37)
  • Dries out quickly (31)

Best Uses

  • Anytime (616)
  • Daytime (181)
  • Going out (149)
  • Daily use (142)
  • Normal skin (42)
    • Reviewer Profile:
    • Natural style (495), Classic style (358), Trendy style (123)
    • Was this a gift?:
    • No (22)

Reviewed by 1093 customers

Displaying reviews 1-10

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5.0

I love

By Trangkani

from VIET NAM

About Me Natural Style

Verified Reviewer

Pros

  • Good Pigmentation
  • Good Value
  • Long Lasting
  • Versatile

Cons

  • Flakes
  • Messy
  • Stains Easily

Best Uses

    Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara Mini:

    First, look at the outside I see the packaging is lovely, unique I like, mascara is very good to make my curvy and beautiful, the quality of mascara is very good, you should try once

    • Age:
    • 18-29
     
    5.0

    I would buy this product again.

    By Mel

    from San Diego, CA

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Value

    Cons

      Best Uses

        Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara Mini:

        It definitely gives a curl to my eyelashes.

        • Age:
        • 30-44
         
        5.0

        Favorite

        By Boatmomof3

        from Alabama

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Good Value
        • Long Lasting
        • Versatile

        Cons

          Best Uses

          • Daily Use

          Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara Mini:

          This is my favorite mascara of all time. I bought the smaller size for TSA travel! The full size is all I use!

          • Age:
          • 30-44
           
          2.0

          Not a fan

          By Susan

          from Boulder CO

          About Me Classic Style

          Verified Buyer

          Pros

            Cons

            • Clumps

            Best Uses

              Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara Mini:

              Not impressed. I find this mascara is no different from all the other brands I've tried in that it clumps.

              • Age:
              • 60+
               
              4.0

              I like this mascara

              By Eileen

              from OH

              About Me Classic Style

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Long Lasting

              Cons

                Best Uses

                • Daily Use

                Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara Mini:

                I have generally long eyelashes and this darkens them and makes them longer. It is a little bit clumpy but I am very particular with mascaras.

                 
                5.0

                Love it

                By M

                from Oklahoma

                About Me Trendy Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Pigmentation
                • Good Value
                • Long Lasting

                Cons

                  Best Uses

                  • Daily Use
                  • Special Occasions

                  Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara Mini:

                  I love it !

                  • Age:
                  • 30-44
                   
                  2.0

                  not worth it for the price

                  By emily

                  from north pole

                  Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara Mini:

                  way to expensive and clumps my lashes together

                   
                  2.0

                  not worth it for the price

                  By emily

                  from north pole

                  Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara Mini:

                  way to expensive and clumps my lashes together

                   
                  3.0

                  Don't be a fool and wear this in the pool

                  By Alissa

                  from Cincinnati, OH

                  About Me Classic Style

                  Verified Reviewer

                  Pros

                  • Easy To Apply

                  Cons

                  • Stains Easily
                  • Wears Off Easily

                  Best Uses

                  • Dry Skin

                  Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara Mini:

                  I wanted to like this because I really like curling mascaras, but I had to wash it off after an hour or two.My eyes were stinging. There was a bit of curl but not as lifting as some other types I like (L'Oreal Butterfly or Urban Decay Supercurl (RIP)) It was a humid sprinkly day, so that could have had something to do with it. I guess the plus side is that it washes off easily.

                  • Age:
                  • 30-44
                   
                  3.0

                  it's ok

                  By Zinna

                  from North Wales PA

                  Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara Mini:

                  I'm not impressed. This mascara didn't make lashes fuller and the curl is not dramatic. It's also difficult to remove. I've been using it for a month but didn't see any change in formula. overall it's ok, but most likely I will not buy it again. I prefer other wands.

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Ask a question

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  8 Questions | 9 Answers
                  Displaying questions 1-8
                  • Q:

                    What is Benefit's stance on Animal Testing? Is this product Cruelty Free?
                    Asked on 11/24/2017 by V. Black from Boston, MA

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! Benefit does not test our products on animals. Since 1989, the Perfumes & Cosmetics companies of LVMH group (including Benefit Cosmetics) have not performed any tests on animals for our products - this was implemented long before the 2013 official ban set by the European Union. We are deeply committed to the elimination of animal testing. We're playing a leading role in developing alternative methods through our support of the "Fund for Alternatives to Animal Testing" in the United States. We also actively participate in validation studies of new alternative tests in the framework of the European cosmetics association, Cosmetics Europe. We are one of only a few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the satisfaction of our customers, which is our top priority. As a result, all Benefit products undergo very strict tolerance tests using non-animal methods during the development of each product to ensure quality and safety prior to market. Some customers expressed concern regarding the situation in China. Our products are made in Europe and for imported cosmetics, the Chinese health authorities order some test on animals: they require companies to make their products available to be tested in state-certified laboratories for registration purposes only, as it is currently their only recognized method to demonstrate product safety. We are hopeful that alternative testing methods will be adopted worldwide and we will see an end to animal testing. xoxo B

                      Answered on 11/29/2017 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Is this product safe for contact lenses wearers?
                    Asked on 10/28/2017 by Kristine from WI

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! This is to confirm that Roller Lash is considered suitable for contact lens wearers. xoxo B

                      Answered on 11/8/2017 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Can you use this on eyelash extensions? I read you shouldn't use oil-based mascara and I'm not sure if this product is or not. Thanks!
                    Asked on 6/28/2017 by Sam from Maryland

                    1 answer

                    • Brand Expert

                      A:

                      Hi Gorgeous! This is to confirm that Roller Lash does not contain oil. We cannot recommend or comment on the use of Roller Lash with lash extensions, as we have not tested them together. xoxo B

                      Answered on 6/29/2017 by Brand Expert from Benefit Cosmetics
                  • Q:

                    I need a sweat proof mascara, will this stand up to a run?
                    Asked on 6/14/2017 by Jennifer from Or

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! Keep in mind that Roller Lash is water-resistant, not waterproof, so your mascara may run if your eyes are moist. xoxo, B

                      Answered on 6/15/2017 by Brand Expert from Benefit Cosmetics
                  • Q:

                    I know you say it's water resistant but is it waterproof
                    Asked on 4/6/2017 by boymom from reseda

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! Our Roller Lash is not waterproof, it is water resistant! xoxo B

                      Answered on 4/20/2017 by Brand Expert from Benefit Cosmetics
                  • Q:

                    How many ounces of product are in the mini size compared to the full size mascara?
                    Asked on 8/11/2016 by Court from New Jersey

                    2 answers

                    • Brand Expert

                      A:

                      Hello gorgeous! Our Roller Lash mascara mini is 0.14 oz and our full size is 0.3 oz.

                      Answered on 8/17/2016 by Brand Expert from Benefit Cosmetics
                    • Staff Expert

                      A:

                      0.14 oz (vs. the full size's 0.3 oz).

                      Answered on 8/15/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    is this product hypoallergenic?
                    Asked on 7/19/2016 by ally from US

                    1 answer

                  • Q:

                    Is this product water resistant?
                    Asked on 7/3/2016 by lin from Florence Alabama

                    1 answer

                    • Brand Expert

                      A:

                      Hi Gorgeous! Our Roller Lash is water-resistant and easy to remove!

                      Answered on 7/5/2016 by Brand Expert from Benefit Cosmetics
                  Displaying questions 1-8

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