skip to main content
ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Mascara
  • / Roller Lash Super Curling & Lifting Mascara Mini
Benefit Cosmetics Roller Lash Super Curling %26 Lifting Mascara Mini

Benefit Cosmetics

Roller Lash Super Curling & Lifting Mascara Mini

Ink Black

Item #: 2291641 Size: 0.14 oz

Special Free Gift with Purchase! Click for Offer Details

Ask a Question
GIFT WITH PURCHASE

FREE 4-pc Gift with any $45 Benefit Cosmetics purchase (offer valid 6/4/17-7/1/17 or while supplies last)

FREE 4-pc Gift w/any $45 Benefit Cosmetic purchase

It's a roller for lashes! The eye-opening Hook 'n' Roll brush grabs, separates, lifts and curls...while the instant curve-setting formula holds for 12 hours.

Curl Power!

  • 97% said it visibly lifts lashes*
  • 87% said it gives long-lasting curl*
  • 94% said eyes look more wide open*

*Consumer panel survey on 31 women after 4 weeks

Details:

  • Easy-to-remove
  • Contains provitamin B5 and serin, ingredients known for their lash-conditioning benefits
  • Water-resistant
  • Ink black
  • Satin finish

 

Roller Lash is the #1 best-selling Prestige Curling Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

Before & After



How It Works

Gently wiggle the wand from base of lashes to tip. Repeat across your lashline, making sure to catch every lash.

Beauty tip: For super curl AND length, apply Roller Lash first to curl & lift your lashes then layer They're Real! Lengthening Mascara on top. It's sexy drama beyond belief!
Aqua (Water), Paraffin, Cera Alba (Beeswax), Polybutene, Bis-Diglyceryl Polyacyladipate-2, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Hydroxyethylcellulose, Silica, Phenoxyethanol, Panthenol, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Algin, Serine, BHT. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsRoller Lash Super Curling & Lifting Mascara Mini
 
4.3

(based on 871 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Defines & separates (556)
  • Applies evenly (551)
  • Lengthens (529)
  • Great brush (522)
  • Doesn't clump (491)

Cons

  • Difficult to remove (90)
  • Smudges or runs (78)
  • Sticky texture (44)
  • Dries out quickly (31)
  • Flakes (30)

Best Uses

  • Anytime (616)
  • Daytime (181)
  • Going out (149)
  • Daily use (38)
  • Normal skin (13)
    • Was this a gift?:
    • No (21)
    • Reviewer Profile:
    • Natural style (388), Classic style (282), Trendy style (106)

Reviewed by 871 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Kick butt mascara!

By Tracy

from CT

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Value
  • Long Lasting

Cons

    Best Uses

      Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara Mini:

      I bought the penny sample of this in march and went back immediately for the big tube! Goes on easy, separated the lashes, great color and looks natural.

      • Age:
      • 45-59
       
      5.0

      Really does curl my eyelashes

      By Kim B.

      from Ohio

      About Me Classic Style

      Verified Reviewer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Long Lasting

      Cons

        Best Uses

        • Daily Use

        Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara Mini:

        I have very straight lashes and curling mascaras never seem to work for me. I tried this one and was so impressed. It really did curl and lift my eyelashes. It lasts, too, which is a big bonus.

        • Age:
        • 45-59
         
        5.0

        The best!

        By Pools

        from Knoxville TN

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Good Value
        • Long Lasting

        Cons

          Best Uses

          • Daily Use

          Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara Mini:

          It goes on easy and doesn't flake off onto my face. Makes my lashes look incredible.

          • Age:
          • 45-59
           
          3.0

          Depends what you are looking for.

          By JT

          from Crowley, TX

          Verified Buyer

          Pros

            Cons

            • Flakes
            • Not really curling
            • Spider lashes

            Best Uses

              Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara Mini:

              It is okay. Trying to find a mascara that will curl my lashes without using a eyelash curling tool. I not a big fan of rubber brushes because they hold too much product. I will continue to use what I got and keep looking.

              • Age:
              • 45-59
               
              5.0

              Great mascara

              By KM

              from Lafayette

              About Me Classic Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Long Lasting

              Cons

                Best Uses

                • Daily Use

                Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara Mini:

                Never liked a curved brush but this one is different. It really grabs and lifts the lashes.

                • Age:
                • 45-59
                 
                5.0

                The best mascara

                By Squiddy

                from Seattle wa

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Pigmentation
                • Long Lasting

                Cons

                  Best Uses

                  • Daily Use

                  Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara Mini:

                  I bought this as everyone I know uses it and raves about it. I love that it is buildable and doesn't clump easily ❤️ Color is perfect.
                  Cute packaging too

                  • Age:
                  • 30-44
                   
                  5.0

                  Love this product

                  By Missie

                  from North Providence, RI

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Good Pigmentation
                  • Good Value
                  • Long Lasting
                  • Versatile

                  Cons

                    Best Uses

                    • Daily Use

                    Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara Mini:

                    Goes on easy no clumping and lasts long

                    • Age:
                    • 30-44
                     
                    5.0

                    So much yessss!

                    By Bashful Lashes

                    from Cleveland, OH

                    Verified Buyer

                    Pros

                    • Ahhmazing!
                    • Easy To Apply
                    • Long Lasting

                    Cons

                      Best Uses

                        Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara Mini:

                        I've literally been through 7 drug store mascaras in 2 months & they were all equally terrible. So I was so excited when I FINALLY found one that works!! Buy it! Lol! It lengthens/volumizes & curls lashes. I've been asked several times if my lashes are fake/extensions! Great long lasting wear but not annoyingly waterproof to the point you can't get it off.

                        • Age:
                        • 18-29
                         
                        4.0

                        Amazing for length!

                        By glamouria

                        from Texas

                        Verified Buyer

                        Pros

                        • Easy To Apply
                        • Lengthens
                        • Long Lasting
                        • Separates lashes

                        Cons

                          Best Uses

                          • Daily Use
                          • Sensitive Skin

                          Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara Mini:

                          This mascara separates your lashes and is so easy to apply without smudging the top of your eyelids. It also gives amazing length to your lashes and doesn't flake or smudge throughout the day.

                          • Age:
                          • 30-44
                           
                          2.0

                          Product never dried

                          By Janne

                          from Detroit mi

                          About Me Classic Style

                          Verified Buyer

                          Pros

                            Cons

                            • Messy
                            • Wears Off Easily

                            Best Uses

                            • Dry Skin

                            Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara Mini:

                            This mascara never dried on my eyes. After an hour I thought it just needed time but all through the day I would be wiping black marks off my eye areas and would have my eyes sticking together. By the end of the day my lashes were still sticky. So sticky that my lashes had clumped into 4/5 chunky lashes

                            • Age:
                            • 18-29

                            Displaying reviews 1-10

                            Back to top

                            Previous | Next »

                            Q&A

                            Product Q&A

                            Do you have questions about this product?

                            Get answers from in-house experts.

                            4 Questions | 5 Answers
                            Displaying questions 1-4
                            • Q:

                              I know you say it's water resistant but is it waterproof
                              Asked on 4/6/2017 by boymom from reseda

                              1 answer

                              • Brand Expert

                                A:

                                Hi gorgeous! Our Roller Lash is not waterproof, it is water resistant! xoxo B

                                Answered on 4/20/2017 by Brand Expert from Benefit Cosmetics
                            • Q:

                              How many ounces of product are in the mini size compared to the full size mascara?
                              Asked on 8/11/2016 by Court from New Jersey

                              2 answers

                              • Brand Expert

                                A:

                                Hello gorgeous! Our Roller Lash mascara mini is 0.14 oz and our full size is 0.3 oz.

                                Answered on 8/17/2016 by Brand Expert from Benefit Cosmetics
                              • Staff Expert

                                A:

                                0.14 oz (vs. the full size's 0.3 oz).

                                Answered on 8/15/2016 by Staff Expert from Ulta Beauty
                            • Q:

                              is this product hypoallergenic?
                              Asked on 7/19/2016 by ally from US

                              1 answer

                            • Q:

                              Is this product water resistant?
                              Asked on 7/3/2016 by lin from Florence Alabama

                              1 answer

                              • Brand Expert

                                A:

                                Hi Gorgeous! Our Roller Lash is water-resistant and easy to remove!

                                Answered on 7/5/2016 by Brand Expert from Benefit Cosmetics
                            Displaying questions 1-4

                            Do you have a question about this product?