Rated 3.98 out of 5 stars
Most Helpful Positive Review LOVE it
I love this stuff so much that I ended up buying three additional colors, and I'm still on the hunt for more! It LASTS. I have been wearing daily and apply in the morning before work and after eating lunch (just to touch up, not because it's worn completely off). Without fail, the color is still strong and nearly flawless when I wake up the next morning. It does take a little elbow grease to get it off (I use vit E oil and a square of toilet paper), but isn't that the point? It's not drying, it doesn't flake, it doesn't get all over my coffee cups. I don't recommend a lip liner with it...I used some during the first application, and once the liner wore off, and the lip color was still present, I had weird borders all over my lips. I also recommend sticking with the lip balm that's included, as I found others will make the color fade faster. I don't maintain a busy beauty regimen...just the basics of concealer, blush, and mascara...but since finding this stuff, I wear it daily while only adding an extra 15-30 seconds to my morning routine.
Most Helpful Critical Review My ONLY lip color for 10+ years BUT BIG COMPLAINTS!
You know how it seems that your FAVORITE "thing" seems to get discontinued? Well, Lasting Lilac & Always Blazing have been my signature shades for over a decade. Back in 2005 I had to send a video to Maybelline showing them that the recent batch of lipstick containers were faulty. The lid for the balm side was too loose, and I had dozens of lipsticks in zip locks until they rectified it. But it didn't deter me as a consumer, because ONLY MAYBELLINE had MY signature shades. Well, I don't know about the other shades, but my Lasting Lilac went from purplish Violet to matte pink, and my Always Blazing went from a glittery coral/rose to a flat dark orange. An all points bulletin has been sent out to several states trying to find any of the original shades (I've bought up the East and West Coast, working in land)
I understand a need to change with the times, but please don't alter a shade and keep the old name and #. Everyone has LOVED and COMPLIMENTED me on the fact my lipstick nevery wears off, a day EVERYONE asks about the Lasting Lilac..it's an impossible to find . Unfortunately people had problems with figuring out the application process. Marketing how to use this product is necessary (not for me but since I can't convert the masses, they aren't applying it right) Please consider going back to the original shades! I've searched long and hard, and I can't find another long lasting shade like yours.
Reviewed by 6107 customers Warm and neutral
Mama K from Palm Springs, CA
I like this color! It is neutral enough to wear with all kinds of clothing.
Stays all day even behind a mask!
Paula from Ohio
I was looking for a lip color that wouldn't transfer to my mask and this does the job 100%! Lip balm makes it look shiny, not matte (not a matte lipstick lover).
Not a 24 Hour Product
Sad from Birmingham, Al
Nothing was great about this product except the color. It was cakey and came off when I drank something.
Mismarked or Color Changed
Darlene from LI
This was supposed to be an exact replacement for the timeless toffee that I just finished. It is definitely darker and pinker than my last one!!! I will never by lipstick on Ulta's website again. I saw the container was a different color right away. If I would have seen this in person, I wouldn't have bought it!
Love this product
Pam from Mission Viejo, CA
For long lasting color I apply two coats allowing it to dry between coats for longlasting coverage and don't forget the included gloss after the lip color is dry. If I'm in a hurry a fan speeds up the drying time before adding the gloss. The gloss prevents the color from transferring color onto my utencils when drinking and eating. I love this product!!! It stays on all day!
My fave lipstick
Christine from Cincinnati
This is my fave lipstick. I highly recommend it. It lasts throughout my work day. I'm busy and do t have time to fiddle with reapplication throughout the day.
Has a learning curve but well worth a try
PrincessKC from Virginia Beach
I use this product when I know I am going to be somewhere that I can't check my makeup often or if I want to look cute while doing a wet activity.
I would definitely steer far away from any lip balms or oils when using this product. Give ample dry time to the color layer before using the clear sealant balm. Do not run your lips together with either end of the product. I don't recommend any glosses on top of the lipstick since it seems to mess with the formula and it will wear away very fast. When done right it is very effective and beautiful.
Not the best
Kels from La
Product rubs off really easy
This is the perfect way to wear red lipstick All day
Nat from Rialto, ca
This product was easy to use and it lasts all day and it gets on no one. Which is perfect for kissing the nephews and nieces with out leaving any red marks.
Best liquid lipstick ever
kittygurrrl86 from Smyrna, TN
I am a high-end makeup buyer, but I've been using this lipstick for years and it outperforms brands that are double the cost. It never dries my lips out and leaves them cracked, and the color literally lasts all day even after eating and drinking multiple times.
dray and caking
Lady from OH
I was excited to receive this product, very disappointed. Although it has a nice color and shine, I will not buy it again. It cakes up and drys my lips.
Ali from Chicago, IL
Love the pearly pink and really stays all day without rubbing off or transferring.
Worst product from Maybelline
Midzo from Austin, TX
This is easily the worst item I've ever purchased from Ulta. I would not recommend. It's so hard to apply and doesn't stat on.
L from Philadelphia
L from Philadelphia
L from Philadelphia
Kt from Raleigh, NC
This lipstick is attractive, stays on as promised and doesn't dry out my lips. It is definitely kissable.
Catherine from FL
I would be very unhappy if I could not always buy this product.
Great alone of over another shade
Mary from Pittsburgh
I like to apply this sometimes over Timeless Toffee to give it a bit of a shine on my bottom lip especially! it's also great just by itself!!
LOVE this lipstick
Mary from Pittsburgh, PA
I know when I use this lipstick it will be on MOST of the day. Love it!!
Best lipstick I've used!
Shan from Stuart, Florida
This lipstick doesn't quit! It stayed on all night, and didn't come off on any food or drinkware. The applicator could be a little better, but it just requires a steady hand.
Great product and great price
Marg from HI
I think the is a fantastic lip stick for the price. I have tried lots of other high end lipsticks and this one is my go to if I need my color to last. I love the bright red. Doesn't dry my lips out.
Might purchase again...
KC from Springfield
Price is about what the product is worth. Disappointed it didn't last like they claim. More like 4-5 hours with dinner.
Best 24 hour lipstick ever!
Nancy B from Tonawanda, NY
I've been using this product since it came on the market about 14 years ago! It really stays on after eating and drinking. Sometimes it's still on in the morning! I hope they never stop making it!🙏🏻
My favorite lipstick!
Catherine from Seattle
The gloss goes on easily and dries pretty quickly. Then the lip balm seals the color and makes my lips feel smooth.