Product Reviews Rated 3.98 out of 5 stars
6113 Reviews
Most Helpful Positive Review LOVE it I love this stuff so much that I ended up buying three additional colors, and I'm still on the hunt for more! It LASTS. I have been wearing daily and apply in the morning before work and after eating lunch (just to touch up, not because it's worn completely off). Without fail, the color is still strong and nearly flawless when I wake up the next morning. It does take a little elbow grease to get it off (I use vit E oil and a square of toilet paper), but isn't that the point? It's not drying, it doesn't flake, it doesn't get all over my coffee cups. I don't recommend a lip liner with it...I used some during the first application, and once the liner wore off, and the lip color was still present, I had weird borders all over my lips. I also recommend sticking with the lip balm that's included, as I found others will make the color fade faster. I don't maintain a busy beauty regimen...just the basics of concealer, blush, and mascara...but since finding this stuff, I wear it daily while only adding an extra 15-30 seconds to my morning routine.
Most Helpful Critical Review My ONLY lip color for 10+ years BUT BIG COMPLAINTS! You know how it seems that your FAVORITE "thing" seems to get discontinued? Well, Lasting Lilac & Always Blazing have been my signature shades for over a decade. Back in 2005 I had to send a video to Maybelline showing them that the recent batch of lipstick containers were faulty. The lid for the balm side was too loose, and I had dozens of lipsticks in zip locks until they rectified it. But it didn't deter me as a consumer, because ONLY MAYBELLINE had MY signature shades. Well, I don't know about the other shades, but my Lasting Lilac went from purplish Violet to matte pink, and my Always Blazing went from a glittery coral/rose to a flat dark orange. An all points bulletin has been sent out to several states trying to find any of the original shades (I've bought up the East and West Coast, working in land)
I understand a need to change with the times, but please don't alter a shade and keep the old name and #. Everyone has LOVED and COMPLIMENTED me on the fact my lipstick nevery wears off, a day EVERYONE asks about the Lasting Lilac..it's an impossible to find . Unfortunately people had problems with figuring out the application process. Marketing how to use this product is necessary (not for me but since I can't convert the masses, they aren't applying it right) Please consider going back to the original shades! I've searched long and hard, and I can't find another long lasting shade like yours.
Reviewed by 6113 customers This has been hiding! 5
Yesisi from Compton, CA
This product is amazing I've always seen it on shelf but never thought about grabbing one until a YouTube video! One of the people I love talked about how this was their go to for years so I decided to give it a try and man! This stays on even with the mask! It's amazing and feels comfortable for a liquid lipstick!
Long lasting and so affordable 5
Pamela from Central Florida
Great product!
I always buy this 5
Mary from KS
I love this product and have used it for years. Why do you keep it on bottom shelf? And in a very dark bottom shelf. Had it not been for flashlight on phone I would never have found it. I will continue using it however probably not purchase from ULTA
Stays on all day!! 5
vegaschick from Corpus Christi, TX
Love this lipstick, after trying other more expensive long wear products, I decided to try 24hour. It doesn't cake after a few hours like the more expensive brands. It's a smooth all day finish.
Have loved these for YEARS 5
Ashley from Las Vegas
These are so under-rated to me. These have been my go-to for probably almost 10 years. I don't know if the people leaving bad reviews just aren't doing something right.. cuz I've had a lot of colors and never any problem.
Put one coat, wait a couple minutes and put a second coat if needed.. then wait a couple more minutes and put the shine/balm end on top! It doesn't transfer or come off if you wait for it to dry between coats! It doesn't slip around the edges of your lips when you eat or drink like most liquid lipsticks do.. it can come off in the center of your mouth, but a quick touch up and you're good! I'd rather that than having it smear all around my mouth like others.
I just bought everlasting wine which is a really pretty dark red/brown color. It's beautiful for fall!
Definitely lasts 5
Ccbear15 from NJ
This lip color definitely lasts. Maybe not all day if you are eating or drinking, but hours and hours for sure. Stays on behind a mask also. I've literally had trouble scrubbing it off if I'm trying to take it off after a short time. They do make a product that takes it off easily if needed. Not sold at Ulta. Can feel drying but that is what the second step is for.
Warm and neutral 5
Mama K from Palm Springs, CA
I like this color! It is neutral enough to wear with all kinds of clothing.
Stays all day even behind a mask! 5
Paula from Ohio
I was looking for a lip color that wouldn't transfer to my mask and this does the job 100%! Lip balm makes it look shiny, not matte (not a matte lipstick lover).
Not a 24 Hour Product 1
Sad from Birmingham, Al
Nothing was great about this product except the color. It was cakey and came off when I drank something.
Mismarked or Color Changed 3
Darlene from LI
This was supposed to be an exact replacement for the timeless toffee that I just finished. It is definitely darker and pinker than my last one!!! I will never by lipstick on Ulta's website again. I saw the container was a different color right away. If I would have seen this in person, I wouldn't have bought it!
Love this product 5
Pam from Mission Viejo, CA
For long lasting color I apply two coats allowing it to dry between coats for longlasting coverage and don't forget the included gloss after the lip color is dry. If I'm in a hurry a fan speeds up the drying time before adding the gloss. The gloss prevents the color from transferring color onto my utencils when drinking and eating. I love this product!!! It stays on all day!
My fave lipstick 5
Christine from Cincinnati
This is my fave lipstick. I highly recommend it. It lasts throughout my work day. I'm busy and do t have time to fiddle with reapplication throughout the day.
Has a learning curve but well worth a try 5
PrincessKC from Virginia Beach
I use this product when I know I am going to be somewhere that I can't check my makeup often or if I want to look cute while doing a wet activity.
I would definitely steer far away from any lip balms or oils when using this product. Give ample dry time to the color layer before using the clear sealant balm. Do not run your lips together with either end of the product. I don't recommend any glosses on top of the lipstick since it seems to mess with the formula and it will wear away very fast. When done right it is very effective and beautiful.
Not the best 1
Kels from La
Product rubs off really easy
This is the perfect way to wear red lipstick All day 5
Nat from Rialto, ca
This product was easy to use and it lasts all day and it gets on no one. Which is perfect for kissing the nephews and nieces with out leaving any red marks.
Best liquid lipstick ever 5
kittygurrrl86 from Smyrna, TN
I am a high-end makeup buyer, but I've been using this lipstick for years and it outperforms brands that are double the cost. It never dries my lips out and leaves them cracked, and the color literally lasts all day even after eating and drinking multiple times.
dray and caking 2
Lady from OH
I was excited to receive this product, very disappointed. Although it has a nice color and shine, I will not buy it again. It cakes up and drys my lips.
Staying power 5
Ali from Chicago, IL
Love the pearly pink and really stays all day without rubbing off or transferring.
Worst product from Maybelline 1
Midzo from Austin, TX
This is easily the worst item I've ever purchased from Ulta. I would not recommend. It's so hard to apply and doesn't stat on.
Like 5
L from Philadelphia
Like it
Liked it 5
L from Philadelphia
Liked
Like it 5
L from Philadelphia
Like it
Recommend 5
Kt from Raleigh, NC
This lipstick is attractive, stays on as promised and doesn't dry out my lips. It is definitely kissable.
Love it! 5
Catherine from FL
I would be very unhappy if I could not always buy this product.
Great alone of over another shade 5
Mary from Pittsburgh
I like to apply this sometimes over Timeless Toffee to give it a bit of a shine on my bottom lip especially! it's also great just by itself!!
