21 Days of Beauty Event at Ulta Beauty

Ulta Beauty’s 21 Days of Beauty Event is over for now, and we hope you discovered some of the best deals on trending beauty products. If you missed out, don’t worry, the biggest event in beauty will be back in the spring with even more Beauty Steals® on makeup, skin care, hair care, fragrance and more.

How often does Ulta Beauty have 21 Days of Beauty?

The 21 Days of Beauty Event happens twice a year, in March and September, and lasts for three weeks. (Plus, always stay tuned for surprises!) Our beauty sales feature Daily & Weekly Beauty Steals®, where guests can score 50% off the latest products.

Check out our current offers and promotions

Although our Daily Beauty Steals® caused a lot of excitement, you can still get more of the latest and greatest in trending beauty products by checking out our current offers and promotions. Whether you're looking for your holy grail products or discovering your next must-haves, Ulta Beauty has you covered in store, online or in the app. Plus, we're always adding new products to bring you even more beauty to love.

Never miss 21 Days of Beauty again

Stay in the know on Ulta Beauty events and promotions by signing up for emails and text messages. For even more exclusive content and offers, download the Ulta Beauty app. Earn points on all your purchases by signing up to be an Ulta Beauty Rewards Member.

Discover Buying Guides for shopping inspiration

Make your shopping list this season by checking out Ulta’s Discover Buying Guides and Beauty Education articles. Our guides feature Best Affordable Makeup, Best Acne Treatments, Best Vanilla Fragrances, Best Makeup for Mature Skin, and more.

*While quantities last. Each Daily Beauty Steal® features a unique set of daily offers available to customers on the date specified. See an associate for details. See in store signage or visit ulta.com for select products. Select Daily Beauty Steals available at target.com and in store at Ulta Beauty at Target. See target.com or associate at Ulta Beauty at Target for details. 8.29.2025-9.18.2025.