Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
Summary
Highlights
Matrix's So Silver Purple Shampoo for Blonde Hair helps to brighten and banish unwanted yellow tones in blonde hair, add beautiful silver tones to platinum hair, or turn your gray into a stunning silver.
Benefits
- Color depositing purple shampoo
- Neutralizes brassy or yellow tones in blonde and silver hair
- Leaves cool finish
Item 2296952
Wearing suitable gloves, apply to wet hair, lather and rinse well. Repeat if necessary. For maximum benefits, leave second lather on 3-5 minutes. Follow with Total Results. So Silver Conditioner. To maximize toning results use Total Results So Silver Triple Power Hair Mask 1-2x per week in lieu of the Conditioner.
Aqua / Water / Eau, Sodium Laureth Sulfate, Sodium Chloride, Coco-Betaine, Glycol Distearate, Dimethicone, Cocamide Mipa, Sodium Benzoate, Hexylene Glycol, Parfum / Fragrance, Salicylic Acid, Carbomer, CI 60730 / Ext. Violet 2, Guar Hydroxypropyltrimonium Chloride, Sodium Hydroxide, Citric Acid.
Free gift with purchase
Free gift with purchase
Online only free surprise sample pack with select purchase. Totally Free, Totally Fun! One per customer (valid thru 8.8.25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Questions
Ask a QuestionQ&A
Showing 5 out of 185 Questions
- Q
Can u use it on dark hair with hi lights?
- Asked by Mimi
- Official Answer By Matrix - Brand EngageHi there! We appreciate you reaching out about Matrix So Silver Purple Shampoo! This is best for neutralizing all types and textures of light blonde, platinum and silver/gray hair. Hope this helps!Was this answer helpful to you
- Q
Is this for white and grey hair too?
- Asked by JZ
- Official Answer By Matrix - Brand EngageHello there! We appreciate your interest in Matrix So Silver Purple Shampoo! This is best for neutralizing all types and textures of light blonde, platinum and silver/gray hair. Hope this helps!Was this answer helpful to you
- Q
does it have be dyed blonde hair
- Asked by vivian
- Official Answer By Matrix - Brand EngageHi, thanks for your question. So Silver Pureple Shampoo isn't just for dyed blonde. It works wonders on natural silver, white, and lightened hair or natural blonde hair for vibrant cool tones.Was this answer helpful to you
- Q
I'm looking for the conditioner to match this shampoo I have in my order.
- Asked by Donna
- Official Answer By Matrix - Brand EngageHi there! Thanks for reaching out about Matrix So Silver Purple Shampoo! The conditioner that goes with this shampoo is called So Silver Purple Conditioner. Hope this helps!Was this answer helpful to you
- Q
I saw a question asking why the formula was changed and you replied that it wasn't, but I know you have changed the fragrance because I am very sensitive to fragrance and I could tell immediately. I loved loved loved it before and now not at all. It makes me want to look for another purple shampoo. I don't understand why companies have a good thing going and feel the need to change it for no reason. So why was it changed?
- Asked by Very disappointed
- Official Answer By Matrix - Brand EngageHi there! It is possible that minor changes have been made in the formula of a product; however, the performance should meet or exceed previous results and may not be noticeable at all. There are different reasons why a formula might be changed; availability of ingredients, changing industry requirements, and product improvements are common examples. The ingredients listed on the physical product are always the accurate listing.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
My Beauty Routine Takes
Best Uses
Describe Yourself
Hair Type
Most Helpful Positive Review
I will be buying this product again
I've been bleaching my hair for months and buying a cheap purple shampoo. I spent some extra money to try this and I was not disappointed. It took so much yellow out of my hair in one wash. It smells great too. The photo included in my review is the before and after of 1 wash with this shampoo.
Most Helpful Critical Review
Directions on how to use Here
I wish you would put the directions on how often too use and how long too leave it on your hair, I cant for the life of me read your micro print on the bottle at all
1317 results
Love this Product
Hair Type Straight Hair
Love this product
Yes I would purchase again
Hair Type Very Curly Hair
My hair has a glossy shine and soft to touch. Shampoo is rich in texture and lather. I would purchase the product again.
Love this stuff!!!!
Hair Type Straight Hair
Love this stuff!! I've tried other brands but this is the best for getting rid of the yellow cast that hard water (iron) causes on my white hair. A winner for me!
If you want silver/ashy use this
Okay so i have been ashy/silver blonde for about 4 years now and this is what i use. I actually didnt start out intentionally wanting to go the silver route, but I started using this and the hair dressers in the salon Id go to would always ask what I use, Id get stopped at the grocery store by ladies asking what to ask their hairdressers for to get my color, my hairdresser ended up calling me her muse. Lol all because i used this stuff. So let me say I use this once a week, and when I do I over-use it like a mask. Directions say to leave for 3-5 mins… I started using this for 10/20 mins at a time then rinsing. I shampoo twice with normal shampoo then use this and let it sit for 10-20mins or longer. What happens is, it leaves a silvery tint to your hair and kills the brass. I think it deposits silver. BUT it is drying (most purple shampoos are) so I would do a conditioning hair mask after. It really works. I had a hair dresser ask me and then he was shocked bc he said that this is one of the "weaker" purple shampoos but I over-use it like a mask and I get the results I want. Ill continue getting this stuff!
My everyday shampoo for keeping my blonde/silver bright
Hair Type Straight Hair
I have thin, straight, and slightly fine hair that is going gray and is also being processed for a bright blonde. This keeps both my blond and gray bright and shiny without drying or leaving a purple cast.